Facebook wants us to kill each other but I’m not taking the bait


Facebook and other social media platforms are rife with ugliness, especially during the political season. It’s like we’re all in a giant sandbox, yelling at the other kids and calling them a doody face. Facebook censors a lot of content but they’re smart enough to realize that the more we fight, the more eyeballs they get on their ads.

Anyway, this morning I thought that a good rule of thumb would be to never say anything on social media we wouldn’t say in person.

What do you think, good rule?

I’ve blocked so many “friends” lately it’s crazy. Me: “Okay, I used to think this person was smart, now I see they are an idiot. Or evil. Or both. Life is too short and I don’t want to have anything to do with them. Blocked.”

Why not reply? Defend my side of the issue? Show them the error of their wicked ways?

Not worth it. I have better things to do. Besides, I don’t really know most of them.

Sometimes (and by sometimes I mean every day) I wish there were no social media.


Anyway, this morning, I read an article about a memo written by advertising legend David Ogilvy in 1982. The memo includes ten “rules” for better writing, the tenth of which made me pause and reflect: “If you want ACTION, don’t write. Go and tell the guy what you want.”

Of course today he would be vilified on social media for saying “guy” instead of “person,” but it’s good advice don’t you think? If it’s important, talk to people.

What if instead of writing a demand letter we went and visited opposing counsel and told them what we wanted and why? Or at least called and spoke to them?

I don’t know if we’d get better results but I’m almost certain our interaction would be more professional and dignified. We might get testy but we’d have a conversation, not a shouting match (usually). Even if we didn’t agree on anything, we would at least respect the other person in the morning.

In my pre-digital days, I encountered many fools but I was able to get along with most of them.  I had no choice. I couldn’t block them so I had to learn how to play nice with those doody faces.

I do use social media. Here’s how


Here’s a topic for your newsletter or blog


I just updated my privacy settings on Google. They were going to use my name and face in ads. Now they can’t. It was easy. Here’s how to update your Google settings.

Next, Facebook. Last time I checked, my settings allowed anyone to post updates on the front lawn of my house. Or something like that.

By the way, if you know how to turn off all game invitations, could you do me a solid and let me know?

Anyway, privacy is a hot topic today, and your clients want to know what you think and even more, what you advise. If you’re looking for a topic for your newsletter or blog, something that will get opened and read and appreciated (and bring you some search traffic, too), this is it.

What are the current laws? What needs to be changed? What can people do to protect themselves?

Do you have an opinion on Snowden, the NSA, or The Patriot Act? Have we gone too far in the name of stopping terrorism or is our lack of privacy a necessary evil?

You don’t have to take a position if you don’t want to. You could present both sides and let your readers decide. Or, you could come out with both barrels blazing and get people fired up.

At the very least, pass along to your readers some basic information about how to update their settings, as I did at the top of this article. Of course changing settings doesn’t really protect you from much of anything. It just makes us feel a little less powerless than we really are.

Get hundreds of ideas for your blog or newsletter with this.


The Best Ways to Engage Clients on Facebook and Twitter are Also the Simplest


Get More Facebook LikesSocial media marketing is networking online. Having fans and followers without engaging them would be like going to a networking event and not talking to anyone.

What do you do when you don’t know what to post or you don’t have time to converse with your fans and followers?

A recent survey by Roost, a social marketing platform, has the answer. They evaluated more than 10,000 Facebook and Twitter posts by small businesses from over 50 industries and determined which posts yield the highest levels of interaction. It turns out the activities with the highest levels of engagement happen to be the simplest and most accessible.

According to blogger TJ McCue who wrote about the survey, “the best way to achieve Likes is through photo posts, quotes and status updates, with photos providing 50 percent more impressions on average than any other post type, and quotes providing 22 percent more interactions when compared to all post types.”

That’s good news. Photos and quotes are already streaming through your feed. All you need to do is is share the ones you like.

More good news: links are 87 percent more likely to be shared than any other post type. So, as you go about your daily reading of blogs and articles, find the ones you like and share them.

The bottom line is that you don’t need to spend a lot of time engaging your followers, nor do you need to have original content, although in my opinion that can only help. Unless, of course, you want to share all 187 photos of your family trip to Disneyland.

Social media is networking online and sharing of content is part of the conversation. But just because it’s easy to share everything doesn’t mean you should. Share content that you like, but even more, share content the people who follow you will Like (with a capital “L”).


Mark Zuckerberg’s advice for success in business


mark-zuckerberg-on-charlie-roseMark Zuckerberg was interviewed recently by Charlie Rose. Mashable published twelve quotes from that interview.

I clicked through the quotes in the slide show and didn’t think much of them. Perhaps they lost something outside the context of the actual interview.

But then I came back to one of the quotes, one that at first blush, seemed not to say much at all. The quote I came back to was Zuckerberg speaking about business:

“I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.”

It seems simplistic, doesn’t it? “Start with the easy things.” But it is truly profound.

Many people who start a business project, myself included, tend to focus on the hardest parts first. My thinking has been, “I can always do the easy things, I need to conquer the toughest challenges first because if I can’t lick those, this project will never get off the ground.”

How about you? Do you start with the easy things or, like me, do you first jump into the deep end of the pool?

Perhaps we equate “easy” with “having less value,” but in the practical sense, that isn’t true. The things we can do without a lot of thought or effort are often of greater value because they allow us to get started and getting started is the most important part.

Most business projects never see completion because they never get started. They remain ideas, Someday/Maybes, wishes and dreams.

How many projects have you conceived in the shower or while out for a drive that never got past the idea stage? In the light of day, when you thought about those ideas, you saw how difficult they would be. “I can’t do that. I don’t have time to do that. I don’t have the money to do that. Maybe some day.”

Perhaps you did get started, but you started on the difficult things first and saw first hand the immensity of the challenge. Now you know you can’t do this. Maybe some day.

What if you did the easy things first? What would happen?

You would learn things you need to know. Meet people who can help you. Gain confidence. And momentum.

If Mark Zuckerberg had thought about Facebook as anything more than what it was when he started, a little dorm room project, he may never have started. It was easy for him in the beginning, and fun. The hard parts came later after he was committed.

The most important part of any project is getting started.

Start with easy.


Attorney Marketing 101: How to Improve Your Social Media Profile


Marketing legal services on Facebook, Twitter, LinkedIn, or any other social media platform, begins with your profile. This is the first thing prospective clients and referral sources see.

Here are five tips for making a good first impression:

  1. Your account name. Ideally, this should be your name, not your firm or practice. Social media is about people engaging with other people. You may “like” or “follow” a company or product page but you can’t talk to that product, only to the people behind it. The ultimate purpose of social media marketing is to expand your “warm market,” i.e., the number of people who know, like, and trust you. YOU, not your firm. Brand yourself, not your firm. Your firm can also have a page or profile, but this is not a substitute for your own personal profile.
  2. Your profile photo. This should be a photo of you. Not your firm logo, not a group shot, not a sunset, not your dog. People want to see who are they are friending/following/engaging with/thinking about hiring. Anything other than your photo puts distance between you and them. Use a professional looking head shot. It doesn’t have to be a professional photo, but you must look “professional”. No mugging. Clients don’t hire clowns.
  3. Your bio. Don’t make it all about your work, include personal references. This invites conversation. The first step in any networking conversation is the “search for commonalities,” so if you like to play chess, as I do, include it in your bio. Also, your bio is not a resume. (If you’re looking for a job, include a link to your resume or linkedin profile). Therefore, don’t make your bio about your work history. Nor should it be an ad for your services. Talk about how you have helped clients in the past, so that prospective clients can see what you can do for them. One more thing: include your location. People hire local attorneys.
  4. Link to your web site and other social media accounts. Don’t rely on one account, give people as many ways to read about you and engage with you as possible. Someone may find you on LinkedIn, for example, but converse with you via Twitter. Also, I just updated my Twitter profile to include a link to my web site, even though I already had it in the box Twitter provides for that purpose. The reason: when you first look at a Twitter profile you don’t see the web site link until you click through to the actual profile. This post says that making this change increased the number of clicks from Twitter to her web site. Make sure to include “http://” to make the link clickable.
  5. Include keywords. Social media profiles show up in search results on the site itself and via search engines. Include your key words throughout your profile, so someone looking for an estate planning attorney in Tampa can find you.

Go take a look at your social media profiles. Can people find you? Are you making a good first impression?


What do SEO and client relations for lawyers have in common?


“I’m a busy lawyer. I don’t have a lot of time to write a newsletter or blog.”

Good. If you have time to write a lot, your clients and prospects might not read what you send them.

While frequency of contact is important, quality is far more important. Instead of writing low-quality weekly messages, you’ll do far more to strengthen your relationships and build your reputation by sending a high-quality missive once a month.

I am subscribed to hundreds of blogs and email newsletters. My email inbox and RSS feed reader are inundated. Several times a day I peruse these offerings. I spend most of that time skimming the headlines and deleting or archiving nearly every article. I may scroll through ten or twenty percent but I probably read no more than two percent. The ones I read (and, often save) are where the real value for me lies.

I stay subscribed to this multitude of newsletters and blogs because they give me a sense of what’s trending in my areas of interest. I also find articles I can share with my Twitter and Facebook companions. And, I do find articles worth reading. If I don’t have time to read them on the spot, I save them to read later. Many of the publications I follow publish several times per week; some of the bigger publications publish twenty or thirty articles per day.

I filter through a large quantity of articles looking for the few of high quality. Sometimes they come from the multitude. More often, they come from the handful of sources that consistently provide high quality material. They may not post frequently and not everything they post is golden, but the most useful material (for me) usually comes from the same sources. Those are the ones I look forward to and make sure I read.

So, if you write a newsletter or blog, you don’t have to write every day or three times a week or even weekly. Write when you can but make it worth reading. Your clients and prospects will appreciate it.

Apparently, uncle Google agrees. Carolyn Elefant writes that while in the past, quantity of keywords and links to a web site determined primacy in search engine ranking, Google has modified its algorithm to better reflect the quality of those keywords and links. You don’t need everyone linking to your site, so long as you have the right ones.


Lawyers: Now you can get legal marketing videos on youtube


legal marketing videosOkay, this first video isn’t specifically about legal marketing, but I’ve got a youtube channel now and will be posting videos you can watch while sorting email or having your morning coffee.

Actually, I’ve got some good things planned and when you subscribe to my channel you’ll be notified when there’s a new video posted. I also added social media badges to the blog for youtube and linkedin.

What’s this first video about? Well, social media. I wanted to have a simple page where people can find the links (badges) to all my social media accounts so they can friend/follow/like me. Since I have another business and blog, this was even more important. I was getting to the point where even I couldn’t remember how to find me. Anyway, this short video explains what I did in case you want to do the same.

Please leave your comments (or questions) below. Since this is my first video (imagine that), I’ve probably left out something important and I’m sure you’ll want to mention it (as my wife just did when she poked her head in the door to tell me about how I messed up “attorney marketing”.)

Oh, please also use the share button or tweet button to tell people about this post. They might want to show their spouse that they aren’t the only ones who can’t speak proper English.

[mc src=”http://www.youtube.com/watch?v=FhZEpFTg8XI” type=”youtube”]How to create a personal social media hub page[/mc]