The other day, an entrepreneur I follow wrote and said he’s emailing daily again. He says it’s easier to email daily than to remind himself to do it occasionally.
Some readers might be turned off by a daily email, he acknowledges, but he feels it is the best way to connect and stay top-of-mind.
“I like to think of my emails like a little television show, where readers want to tune-in to see what happens next,” he says.
He also pointed out that writing daily provides him with a lot of content he can use elsewhere–on social media, in reports and handouts, blog posts and books.
Needless to say, I agree with all of the above. These are some of the reasons why I now write every week day, and why I recommend emailing at least once a week.
Not everyone will open all of your emails, and that’s fine. They regularly see your name and remember who you are and what you do. When they need a lawyer, they can quickly find your contact information or the link to your site in their inbox.
Contrast that with lawyers who only write once in awhile.
People don’t remember their name or that they signed up for their newsletter and typically let everything go to spam.
These lawyers are the ones who say, “I tried email but it didn’t work.”
Take it from me and my entrepreneur friend, email works. And emailing frequently works even better.
How to use email to get more clients and build your practice
