No matter what your practice areas or type of practice, if you don’t have a blog, or you only post occasionally, you should reconsider your strategy and in this post, I’ll tell you why.
I’ll start by telling you that, according to many studies, businesses with blogs get 55% more web traffic and generate 67% more leads than those without blogs.
I’ll also point out that clients resist hiring attorneys if they don’t know who they are and they often need to interact with a lawyer or firm seven times (the rule of 7) before they consider hiring that lawyer.
In addition
- A blog allows you to demonstrate your expertise and start a conversation with potential clients. Your posts allow visitors to “hear” your voice and get to know you. They see that you’re a real person, someone they would be comfortable hiring.
- Consistently posting about the law and your work and illustrating your posts with examples from your practice builds trust in your abilities and your commitment to your clients.
- A blog will bring you leads and inquires. Visitors to your site read your blog, see what you do, and want to learn more. You get more calls and appointments, and these are higher quality because they come from visitors who came looking for an attorney and read your posts.
- A blog can bring you more referrals from visitors who share your posts with their contacts or link to them on social media.
- A blog is one of the best and simplest ways to build an email list. Not everyone who visits your site is ready to take the next step. Adding an email sign-up form for your newsletter allows them to get more information and allows you to stay in touch with them over time, and a blog shows them why they should.
- A blog is a very low cost marketing strategy, especially compared to paid ads
- It takes less time to maintain a blog compared to seminars, networking, speaking, and other marketing strategies
Your blog is can also be a resource for your clients and referral sources. Your blog shows them reasons to hire a lawyer (you) they might not have considered. This is better than a simple FAQ page, which rarely includes stories and the context of blog posts.
Couldn’t you simply write ten or twenty articles and post these on your site instead of setting up a blog? You could and, compared to having no educational content on your site, you should. But the more you write about your practice area(s) and services, the more search engines will associate you with your niche and you will show up higher on search results pages.
Convinced? Where do you start? With a simple blog post, welcoming visitors to your blog, telling them what to expect, and inviting them to post questions or contact you.
This can help