More ways to get traffic to your blog

Share

Yesterday, I said there are other ways to get traffic to your blog besides search. Paid advertising should be considered, but there are others that are free (other than the time it takes to use them, but you can have an assistant do most of this for you) and, arguably, better.

For starters, you should routinely ask your clients, professional contacts, and newsletter subscribers to share your content with their friends, clients, customers, and others who might need help or be interested in your (great) content.

Your blog should also prominently display share icons so visitors can easily share your content on social.

Simple. And smart. When someone who knows you or follows you shares your content, they are referring people to your digital door and implying that you’re good at what you do.

That’s a referral, isn’t it?

What else. . .

Mention your blog and link to it everywhere:

  • In your email “signature” and the signature at the bottom of articles you publish elsewhere
  • In your bio, when you are introduced at a speaking event
  • In interviews, when the host asks you how people can learn more about you
  • Print copies of some of your content for the table in your waiting room and the table at the back of the room at speaking events
  • Put print and/or digital copies in your “new client welcome kit” to share with friends and family

You have access to an army of people who know, like, and trust you. Use them.

What about the rest of the universe?

Social media (if that’s your thing) can be a good source of traffic. Flakebook, Quora, Reddit, Linkedin, and many others have groups you can join or discussions about subjects within your area of expertise you can take part in.

Answer questions or comment on the answers provided by others, and link to your blog.

You can do the same thing in consumer or business forums.

You can share your content on sites like Medium and direct readers to your blog for more of your wisdom about the subject.

You can find small blogs in your niche, even those written by other attorneys (or perhaps especially those), and comment on their posts, with a link to your blog. You can also offer to write guest posts for those blogs.

And, when you have enough content, you can gather up your posts and create an ebook, which you can sell on Amazon, and/or offer to visitors to your site, as an incentive to sign up for your newsletter.

There, that should keep you busy for a while. Busy with new clients, that is.

Email (and blog) marketing for attorneys

Share

2 ways a blog brings you business

Share

There are two ways a blog can bring you new clients. The first way is to attract prospective clients via search. Your posts get indexed, people search for the information your posts deliver, and/or for lawyers who do what you do, they come and read and contact you to get started or to get more information.

Frankly, it’s a lot of work.

You have to choose the right keywords and use other strategies to help your posts rank higher than the competition. And you have to continue to do it to stay ahead of that competition.

Do it if you have the time or hire someone to do it for you.

But you don’t have to do that. There are other ways to get traffic that don’t take a lot of time or money or expertise.

Which is why I suggest you concentrate on the other way your blog can bring you business: writing posts that visitors want to read.

Posts that help them get answers to questions they’re asking about the law and how a lawyer can help them and persuade them to choose you.

You may get fewer visitors than blogs that focus on keywords, but the visitors you get will be much more likely to see that you deliver value, and much more likely to take the next step.

Which means you don’t need to be a blog post factory. You don’t have to write 10 posts a day as I saw one “expert” recently recommend.

Write a total of 10 or 15 quality posts that answer prospective clients’ frequently asked questions and demonstrate your ability to help them, and your blog can become a client-getting factory.

Once you have this in place, you can write additional posts if you want to, or you can do other things to get more people to read your posts.

In the end, quality trumps quantity. And takes a lot less effort.

How to create a blog that makes the phone ring

Share

7 ways to grow your law practice with videos

Share

Everybody (and their brother) likes to watch videos and you can use them to build your practice.

You don’t need expensive equipment or software or spend a lot of time recording and editing. And you don’t have to appear on camera.

Because it’s not about the videos, it’s about the content.

Here are 7 ideas for videos to make that content:

  1. Explain something. Tell people about the law, legal issues in the news, teach them how to do something, share your opinions, and anything else your market would like to know about your area of expertise.
  2. Interview someone. Ask another lawyer a series of questions about their practice area. Interview your business clients, authors, bloggers, and subject-matter experts. Ask a friend to interview you.
  3. FAQs. Invite your subscribers, clients, or followers to submit questions and answer them.
  4. Talk about your work. Describe your services, who might need them, and when. Tell folks what you can do to help them and how to get more information or take the next step.
  5. Show how you make the sausages. Demonstrate your document creation software, calendaring system, research systems; explain how you open a new file, investigate, or prepare for trial.
  6. Recommendations and reviews. Software, books, websites, businesses, trade shows, courses—anything you recommend or have heard good things about.
  7. Promote your other content. Show folks your website, blog, articles, books, podcasts, newsletter, and other videos, and your upcoming presentations or publications. Tell them what they’ll learn and encourage them to read, watch, listen, subscribe, and share.

You can also re-use content you’ve previously created. Convert your blog posts or articles into videos (read and record), upload your presentations, podcasts, webinars, or panel discussions.

Post your videos on your channel and blog and encourage others to share them on theirs.

You’ll get more traffic, subscribers, followers, leads, repeat business and referrals.

You might also have a lot of fun, you ham.

Share

Getting traffic old school style

Share

You want more prospective clients to visit your website, to see what you do and how you can help them. The more who visit, the more clients you get.

You can improve your SEO. You can advertise. Or you can get more traffic with some old school tactics.

Here’s the plan:

Step One: Create Content.

Create 10 or 20 articles that talk about the things prospective clients want to know—their problems, their risks, the law, the procedure, timing, options, and what you can do to help them.

The kinds of things they search for when they are online, or ask you about when they talk to you.

Each article should mention one or more of your services and link to a page that provides more information. That page should tell them how to get their questions answered or get started.

Create an “index” or directory page that links to these articles and post that page throughout your site. You want to help visitors find your content and, once they’ve consumed one article, to see what else you have available.

Step Two: Promote Your Content

Copy your index page, add your website address and contact information, and distribute this in print and digitally:

  • Email it to your clients, ask them to forward it to anyone who might like to see this information
  • Mail it or hand a print copy to clients and former clients (for them and/or to hand out)
  • Send it to referral sources, to give to their friends and clients
  • Put copies in your waiting room; if you have business clients, ask them to put copies in their waiting room
  • Pass them out at your speaking engagements
  • Put it in your new client kit
  • Offer it on your social channels
  • Offer it at the bottom of articles you publish elsewhere
  • Offer it to listeners/viewers when you are interviewed

And so on.

You can also gather up your articles, or the ‘best of’, into a booklet or report, and distribute that. You might offer it as a lead magnet to anyone who opts in to your newsletter, for example.

Old school. Easy to do, zero cost, and highly effective for driving traffic to your site and prospective clients into your loving arms.

More

Share

Another simple content idea

Share

I bought an iPad. Yes, my first. You know how it is, you don’t know you need something until you get it (or someone lets you try it) and you realize what you’ve been missing.

Anyway, as part of my research into “if” and “which one” and “ways to use it,” I saw some videos made by law students who are using iPads for note taking and studying. They explain the apps and accessories they use, why they chose them, and how they use them.

Basically, they’re doing product review videos for a niche market.

Which prompted me to tell you that if you use and recommend any tech tools or apps, and workflows and best practices for using them, you could record product reviews, and post them on your blog or channel.

Most product review videos follow a pattern:

  1. Describe the product/model/version and features
  2. Explain what they like
  3. Explain what could be improved
  4. Compare the product to other options
  5. Explain if they recommend it, for whom, and why
  6. Tell where to get it

Product reviews lend themselves well to video, as you can demonstrate the product and give it a face (yours). You can instead do “faceless” screen capture videos.

If you’re not up for doing videos, you could write a blog post or newsletter article, with or without images, or simply mention the product and your recommendation on social. (Be sure to tag the relevant company when you do.)

And if you don’t want to do product reviews, or share your workflows, you could do something similar by writing book reviews.

Whatever you choose to do, make sure you have fun doing it. Because if it’s not fun, it’s work, and you have enough of that already.

Share

Psst, wanna buy a used blog post?

Share

I didn’t write it, it doesn’t say anything new, but I’ve saved a blog post for future reference and I am recommending you do the same.

13 Brilliant Ways to Repurpose Your Content & Save Time is an excellent roundup of that very subject.

It’s written for authors, but the information applies to anyone who uses content to promote their business or practice.

I’ve used only one method. I’ve turned blog posts into books and used those books to generate more traffic to my website. I get more visitors, more subscribers, and more clients, and I didn’t have to write anything new.

This post reminds me that there’s a lot more I can do.

If you don’t do any content marketing, seeing what’s possible might encourage you to start. It’s a simple way to use what you know to help people find you and find out how you can help them.

One more thing. The content you repurpose doesn’t have to be your own.

You can point at someone else’s blog post or article or video, for example, and tell people about it.

Like I’ve done with this post.

Share

Want more free traffic? Do this

Share

You write a blog or post articles or other content on your website and you want more traffic.

More people reading what you write, more people inspired to contact you and hire you. The type of content people want to read and will gladly share share with friends and business contacts.

Your wish is my command.

One of the easiest and best sources of content comes from your readers themselves. Ask them what they want to know.

What questions do they want you to answer? What do they want you to write about? What feedback do they have on something you’ve already written?

Ask them what they want and then give it to them.

When you do that, your subscribers will read your articles to see how you answered their questions. Your other subscribers will also read them because they likely have similar questions. Visitors to your site will read your posts for the same reason.

You’ll get search traffic from people who type the very questions you answer into a search engine, and traffic from readers who share your content with their friends.

Plus, when you answer readers’ questions, you don’t have to scramble to come up with ideas to write about.

In addition, as you answer questions, your other readers see that they can submit questions and ideas and do just that.

Hold on, a lawyer in the back of the room has his hand up. He says he likes this idea and wants to know where to start.

Start with your email inbox. No doubt your clients and prospects have asked you many questions over the years. Now you can answer them.

Ask your blog and newsletter readers and social media connections to submit questions or ideas.

And keep your ears open.

People ask you questions all the time. You may see them as an annoyance, people looking for free advice. Instead, see them as fodder for your next post.

What’s that? You don’t have a big list of followers or subscribers? Your subscribers are bashful and don’t typically ask questions or submit ideas?

No problemo.

Visit other attorneys’ blogs in your practice area and see what their subscribers are asking them.

Well, there you have it. And easy way to create more content and get more traffic. What else would you want to know?

Share

The TRUTH about practicing law

Share

One of the simplest ways to get more people reading and sharing your posts, especially on social, is to make them controversial.

Challenge them, shock them, anger them–because everyone loves a good fight.

They most popular TV shows and online videos feature emotional content: anger and outrage, sex and love, pleasant surprises and massive disappointments.

People love conflict. And the algorithms promote posts and videos that feature it.

Platforms like Twitter have their entire business model built around people being angry at something. Or someone.

If you want to get more eyeballs and engagement and shares, write posts that “expose” the truth about something, including your practice area (especially your practice area).

Write about issues you know people disagree with, and tell them why YOU disagree with what other lawyers say or do: “Why I don’t agree with. . .” or “Why I don’t like/use/do. . .”

“Force” prospective clients who are searching for a lawyer to read your post with a title like, “Is [legal service] worth it?” or “What most [practice area] lawyers get wrong.”

Cruise through social media and record the titles of videos and posts that are being promoted or shared or that catch your eye, and adapt those titles and themes to your posts.

Throw some raw meat to the lions and watch them stick around for more.

There are more ways to attract and engage clients and prospects. In Email Marketing for Attorneys, I break these down and show you what to do.

Share

I’d like to interview you

Share

I’ve been interviewed a fair number of times, by reporters and bloggers and podcasters. A couple of weeks ago, a long-time reader of this newsletter asked to interview me for his podcast/radio program.

We did the interview the other day.

The host read my bio, introduced me, and ask me questions, starting with how I got my start. He asked more questions, I shared some pearls of wisdom, he promoted my website, and in 30 minutes we were done.

I get some exposure and traffic to my site, he gets content, and a good time was had by all.

Yes, a good time. It was fun. Who says you can’t have fun while making money?

Anyway, if you’re not finding ways to get your bad self interviewed, you’re missing out. It’s an easy and professional way to build your practice.

Here are three simple ways to make this happen.

  1. Build a blog or newsletter or social media following. If you put out enough content, you will be discovered and someone in your niche will ask to interview you.
  2. Hang out with bloggers and podcasters and other content marketers who sell to, write for, or advise your target market.

    Consume their content, leave comments, offer praise, and promote their stuff on social and to your list. Your list will appreciate hearing about good content and the content providers will appreciate the exposure.

    Some will recognize your value and reciprocate by promoting your content to their audience; some will ask to interview you.
  3. Contact bloggers, podcasters, et. al., in your niche and ask to interview them for your blog or podcast, et. al.

Where do you start? Ask a friend or colleague if you can interview them for your blog or newsletter. Or just for fun. And let them interview you.

You’ll get some practice doing interviews and being interviewed and you’ll be ready for prime time.

Who do you know you could interview today?

I interviewed an attorney and turned it into a book

Share

An easy way to get targeted traffic to your blog

Share


An easy way to get targeted traffic to your blog sounds good, doesn’t it?  

How about if you didn’t have to do any of the writing? Even better.

No, I’m not talking about hiring writers to create your content for you. I’m talking about leveraging other people’s writing by aggregating “clips” or blurbs from other blogs in your target market. 

Blogs written by people in your client’s industry or market. Or by vendors, consultants, and other professionals who sell to or advise that market. 

Find blog posts and articles in the niche, copy the headline, the lead paragraph or two, and the link to their post. Cobble together five or ten of these into your post.

Add your own title and call it a day. 

You’re doing your readers a favor by providing them with links to content they want to consume.

You’re doing the other bloggers or professionals a favor by promoting their content and bringing them additional traffic and readers. 

And you’re doing yourself a favor by building traffic to your site from search engines and from readers who share your posts with others. 

Do you need permission? Fair use, isn’t it? Besides, who wouldn’t want you to promote their content?

You might want to let them know after the fact, however, because that could lead to more good things.

They might reciprocate and share some of your original content with their readers. They might see what you do and ask to interview you or invite you to write a guest post. They may refer you some business. 

Since you already read deeply in your target market, (you do, don’t you), you have access to a lot of content to share. So, this shouldn’t take you much extra time. 

If you do have extra time, you could add a few comments to your posts–mentioning what you liked about the original post, offering your own stories or observations, or mentioning the writer’s other articles you recommend. 

Give this a try. Write one post and see how it goes. You can then make it a regular feature or start another blog that exclusively features the best content in your niche. 

For more blog content ideas, get this

Share