One of the best ways to build your law practice is to create content about your field and what you do to help your clients.
Writing articles and blog posts, posting on social media, recording videos and podcasts, and the like, are a simple and effective way to boost engagement with prospects and clients and professional contacts, establish your authority, generate traffic to your website, build trust, generate more leads, and “close” more of the leads you generate.
If you don’t create much content, no doubt the time required is a major factor.
You can reduce that time, and get a better return on your investment, by reusing or repurposing your content.
You can
- Update a previously published blog post with additional thoughts, comments you received (and your replies to those comments), questions you were asked when you posted it (and your answers), additional examples from recent cases, and anything else that adds value to the original post
- Expand a short post into a longer version
- Convert a post or article for a different niche
- Use the post as an outline for a new post for a different practice area
- Cut up a long post into smaller posts
- Compile several posts into a report and use it as a lead magnet for your newsletter, or for prospects who make an appointment or sign up for your webinar, or as bonus content for your new client welcome package
- Add several posts to your email autoresponder for future opt-ins
- Translate your articles into other languages
- Write additional posts or articles on the same subject but with a different angle
- Repost your article on sites like Medium or Quora or Substack
You can also
- Convert an article into a blog post or a blog post into an article
- Convert an article into a video or podcast episode
- Convert the transcript of a presentation or interview into an article or post
- Create an autoresponder e-course from a series of posts
- Post your LinkedIn post on Facebook or vice versa
- Compile articles into an ebook and publish it on Amazon
- Use a series of posts as the basis for a webinar
- Create an infographic highlighting key points in your article or presentation
- Record your speech or presentation and post it on YouTube
- Record a video speaking about the subject of your article and embed the video in the original post
- Create PowerPoint slides and record yourself doing a summary of your article(s)
Need help? Ask your favorite ai for suggestions for ways to repurpose your content for your existing niche or repurposing it for different niches.
The easiest thing to do? Send it or post it again to your existing list because most of your subscribers didn’t see it six months ago, won’t remember it, or didn’t appreciate your message because they didn’t have the problem you speak about, but now they do.
I’ve used several of these strategies to repurpose and reuse content and recommend them. It’s a great way to get more bang for your content buck.