I get it. Consistently finding content for a newsletter or blog (et. al.) can be challenging. 

You’ve collected a backlog of ideas (and already used the good ones). You’ve encouraged clients and prospects to ask you questions you can respond to, but they haven’t sent you any. You regularly think about your current cases and client work and note what might be a good topic for your blog or newsletter. 

But the well is dry. 

You want to write something but you can’t think of anything to say. Or you’re swamped with work and don’t have time to write anything even if you have a great idea. 

I’ve got your back. Help is on the way. I’m going to give you a very simple way to create a post or article in a matter of minutes.

You’ll be done in no time. 

Actually, I’ll give you two ways. Both are simple. So simple, if you use them, you’ll feel like you’re cheating. 

And you are. But in a good way. 

The first way to create content when you don’t know what to write about is to go through your collection of reading material, articles, notes, ideas, things you’ve seen other lawyers or experts write about or speak about, and steal their thunder. 

Write what they wrote about. 

If you felt it was worth saving the idea to your notes to read or use, it’s probably worth sharing with your readers and subscribers. Do it. Write something about something they said. Comment on it, share an example of it from your life. 

Criticize the idea or applaud it. 

Describe what they said and what you think about it. As simple as that.

Your opinion will interest your readers because they are your readers. They care about what you think. When you tell them you found an article or video worth noting, they want to know what you thought about it before they invest time in it, or instead of doing that.

Tell them the article’s premise and tell them if you agree. Or think it’s bollocks. Or have anything else to say about the subject.

If you link to the original, they may go read or watch it. But you don’t have to. Either way, you’re covered. 

Because nobody owns ideas. They found the idea and wrote about it. You can, too.

Now, if you have more than a few minutes, and you want to do more than mention what someone else said (and what you think about it), take the idea and write your own article or post about the subject.

You don’t have to quote them or give them credit for the idea. Just write what you want to write. Pretend the idea is yours (because, by default, it is). I do it all the time. So does everyone who writes content. 

When you put this tool in your content toolbox, you’ll never run out of content ideas. As long as anyone else in the world is creating content, you’ll always have a way to do it.

Read a lot and write about what you read.

If you like this idea, if you thought it was easy, maybe even obvious, you might like the second idea even better. 

Becauase its even easier. And just as obvious.

Go through your files and find something you wrote in the past, years ago, even, and (drumroll) republish it. 

Yes, you can do that. 

Send it your subscribers again. Post it on your blog again. Tell the same story in your next presentation or interview. 

The people who saw or heard it the first time you said ir or published it won’t remember. Or care that you’re using it again.

Of course, many of your readers, perhaps most, will be seeing it for the first time. 

Winning!

Now, if you have a bit more time, and you want to, go ahead and update your post. Add new cites, new thoughts, new comments, modifications, or information. Reflect on what you wrote before, retract it or double down on it. 

Agree with yourself or change your mind. No rules. 

Steal from yourself. It’s good for what ails ya. 

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