How to get endorsed on LinkedIn (and why you’ll want to)


Recently, I’ve gotten several Endorsements from connections on LinkedIn. I’ve been endorsed for Blogging, Marketing, Published Author, Referrals, Productivity, and other skills. If you were kind enough to endorse me, thank you!

So what do these endorsements mean? They mean pretty much what LinkedIn’s “Recommendations” mean–someone thinks highly of you and wants the world to know. So what’s the difference?

“Recommendations” come with a narrative from the endorser, a personalized testimonial from someone who has hired you or otherwise done business with you. Endorsements are more casual observations that can be added with the click of a button.

Recommendations carry more weight than Endorsements because of the personal attestation, but because they take time to write, they are harder to come by.

I think there is a place for both.

How do you get Endorsements and Recommendations? This article suggests two ways:

  1. Ask for them. Send an email to your list, post on your blog, etc., and
  2. Endorse others. Many will reciprocate.

Comments under the referenced article suggest that the ease of getting Endorsements diminishes their value. That’s probably true. But that doesn’t mean they don’t have value.

When someone visits your profile, either because you sent them there or they found you through search, having lots of Endorsements will give them an instant dose of “social proof” regarding your skills and experience. Yes, there may come a time when Endorsements are so common people don’t notice them, but they will surely notice if other attorneys have them and you don’t.

Want to earn more? Of course you do. Here’s where to start.


Using LinkedIn to get more traffic to your blog or web site


Are we connected on LinkedIn? We should be. Send me a request to connect and mention this blog as our connection.

I like LinkedIn. It’s an excellent social media platform for professionals. No LOL cats, vacation photos, or game requests.

Our LinkedIn profiles lets others learn about what we do, and if that’s all it did, that would be great. But LinkedIn is a giant directory of professionals and business owners we can reach out to and network with, and with a little effort, it’s also a mechanism for actively generating more traffic to our sites.

Here is a very basic example to illustrate:

Let’s say you represent small businesses and you connect with commercial real estate attorneys, brokers, bankers, et. al. One of them posts a link to an article on new government programs for small businesses. You like the article and

  • Comment on their LinkedIn post, which exposes your brilliance to others and brings traffic to your profile, and then to your blog.
  • Comment on their blog, which can also bring traffic.
  • Reach out to the author and tell him you like the article, which may lead to future networking opportunities, guest posts, etc. You can do the same with the person who posted the article if they aren’t the author.
  • Share the article with your clients and prospects, which earns their appreciation.
  • Learn something you can use in your practice and in your marketing.

There are lots of ways to network and share content on LinkedIn. This excellent article on how to use LinkedIn to drive traffic to your blog shows you seven ways to do precisely that. Some of these I’m doing; others are now on my “Next Action” list.

There’s a link in the article to LinkedIn applications you can install to help automate some of these tasks. I use the WordPress app to sync this blog and recommend it. A few applications are designated for legal professionals and I’m going to check them out.

Are you using LinkedIn to get traffic and make new connections?


Your LinkedIn profile is boring. Congratulations!


your linked in profileLinkedIn studied 135 million user profiles and released their second annual list of the top ten “overused buzzwords”. Here is the list for the US:

  1. Creative
  2. Effective
  3. Organizational
  4. Extensive Experience
  5. Track Record
  6. Motivated
  7. Innovative
  8. Problem Solving
  9. Communication Skills
  10. Dynamic

If you’re grimacing because you used one or more of these words, relax–it’s okay. In fact, using some of these words is probably a good idea. Here’s why:

  1. These words are overused for a reason: they are associated with positive attributes, the kinds of attributes people looking at profiles expect to see.
  2. If you didn’t include these words, people may wonder why. “What, you’re not creative?”
  3. People who use Linkedin profiles for hiring run through them quickly, like resumes, looking for reasons to reject a candidate. If a profile doesn’t have the basics, it may be rejected for that reason alone.
  4. Nobody pays attention. Profiles are skimmed, not read, at least initially, and most of what’s in a profile doesn’t matter. It’s like wallpaper–you would notice if the walls were bare or they were covered in red velvet, but you pay no attention to “regular” wallpaper (unless you’re a designer).
  5. Giving people what they expect to see, albeit with overused buzzwords, makes them comfortable, but it won’t get you the job or the client. Don’t limit your profile to the banal, flesh out your profile to show the uniqueness you offer.
  6. Nobody believes you. You can say what you want about yourself but what really counts is what others say about you, so make sure you have “recommendations”. It’s the most read and most persuasive part of your profile.

What’s the opposite of boring? Flamboyant? Loud? Exciting?

When people are looking to hire an attorney, I think being a little boring is actually a good thing.


Attorney Marketing 101: How to Improve Your Social Media Profile


Marketing legal services on Facebook, Twitter, LinkedIn, or any other social media platform, begins with your profile. This is the first thing prospective clients and referral sources see.

Here are five tips for making a good first impression:

  1. Your account name. Ideally, this should be your name, not your firm or practice. Social media is about people engaging with other people. You may “like” or “follow” a company or product page but you can’t talk to that product, only to the people behind it. The ultimate purpose of social media marketing is to expand your “warm market,” i.e., the number of people who know, like, and trust you. YOU, not your firm. Brand yourself, not your firm. Your firm can also have a page or profile, but this is not a substitute for your own personal profile.
  2. Your profile photo. This should be a photo of you. Not your firm logo, not a group shot, not a sunset, not your dog. People want to see who are they are friending/following/engaging with/thinking about hiring. Anything other than your photo puts distance between you and them. Use a professional looking head shot. It doesn’t have to be a professional photo, but you must look “professional”. No mugging. Clients don’t hire clowns.
  3. Your bio. Don’t make it all about your work, include personal references. This invites conversation. The first step in any networking conversation is the “search for commonalities,” so if you like to play chess, as I do, include it in your bio. Also, your bio is not a resume. (If you’re looking for a job, include a link to your resume or linkedin profile). Therefore, don’t make your bio about your work history. Nor should it be an ad for your services. Talk about how you have helped clients in the past, so that prospective clients can see what you can do for them. One more thing: include your location. People hire local attorneys.
  4. Link to your web site and other social media accounts. Don’t rely on one account, give people as many ways to read about you and engage with you as possible. Someone may find you on LinkedIn, for example, but converse with you via Twitter. Also, I just updated my Twitter profile to include a link to my web site, even though I already had it in the box Twitter provides for that purpose. The reason: when you first look at a Twitter profile you don’t see the web site link until you click through to the actual profile. This post says that making this change increased the number of clicks from Twitter to her web site. Make sure to include “http://” to make the link clickable.
  5. Include keywords. Social media profiles show up in search results on the site itself and via search engines. Include your key words throughout your profile, so someone looking for an estate planning attorney in Tampa can find you.

Go take a look at your social media profiles. Can people find you? Are you making a good first impression?