Cutting costs can increase net income but it can also put you out of business

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cost-cutting-for-attorneys-law-firmsWhen attorneys are getting fewer clients and their income is waning, it’s only logical to look at cutting expenses. After all, every dollar you don’t spend on overhead is a dollar more in net income.

There are a lot of ways to reduce overhead. Go through your ledger (or bank and credit card statements) and I’m sure you’ll find many small items that can be reduced or eliminated. or a month expenses may not jump out at you, but when you add them up, you may find yourself spending thousands of dollars you don’t have to.

Also look at big items. Can you move to a smaller office? Can you work from home and use another attorney’s office to see clients? Can you get by with a less expensive car?

There’s one category of expense that you should not cut. In fact, when times are tough, it’s the one expense you should look at increasing. When times are tough you should spend more on marketing.

Attorney Philip Franckel explains why on his blog:

Reducing your advertising and marketing budget will cause your law firm. . . to fall further behind and allow your competitors to gain a substantial advantage. When revenues increases, you will have to start all over again. Additionally, all previous work and investment in branding will have been for nothing. In a bad economy, this is preciously the time to take advantage of lower marketing costs.

I agree completely. Think about it, the business is out there, at least enough business for YOU. If they aren’t finding you now, what makes you think they will find you later? You’ve got to help them find you. So when business is down, you must increase your marketing, not cut it.

Franckel also commented on another attorney who boasted that his firm had cut expenses by eliminating advertising contracts in favor of “variable” marketing expenses, ostensibly allowing the firm to spend more when they can and less when they cannot. Franckel points out that this strategy will wind up costing the firm more, not less:

Fixing marketing costs can be a huge benefit. When entering into a large five figure advertising spend on TV, I committed to a 12 month budget to fix the cost of media. This allowed me to pay the same known cost for media every month. Otherwise, I would have faced huge increases, or have been forced to temporarily discontinue advertising, because of temporary changes in media demand such as elections.

I agree with this, too. In the past, when I was spending hundreds of thousands of dollars a year on advertising, I saved as much as 70% and sometimes even more by locking in a yearly contract, versus what I would have paid “month to month”. (NB: I only agreed to the contracts, however, after testing the ads and the publications.)

Now, what about attorneys who don’t spend money on advertising or marketing? It may be time to consider it. You don’t have to start advertising if you’ve never done that before and don’t want to do it now. But how about improving your web site or joining a new networking group? How about doing a mailing to your former clients?

Note also that your time (spent marketing) is another expense. Don’t cut down on this, either.

When business is slow, yes, cut your overhead but don’t cut marketing. Investing more time and more dollars in growing your practice will always be the best way to increase your net income.

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How to make your clients appreciate you more than they already do

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free and discount services for lawyersLast week my wife went to her dentist for a cleaning. The bill arrived with a charge of $84 for the cleaning and $45 for the exam. Then, the bill showed a $45 credit for the exam. In other words, the exam was free.

Why? I don’t know. Maybe because it was a brief exam or maybe he never charges for an exam that follows a cleaning. Whatever the reason, my wife and I were pleased. We like our dentist even more than we already did.

Now, what if he simply omitted the charge for the exam? Would that have had the same effect? I don’t think so. We wouldn’t know that he was “comping” the exam. If we had thought about it at all, we would have assumed the exam was included in the cleaning and not given it another thought.

When you do something nice for your clients, whether giving them a free service, a discount, or something extra, make sure they know about it. Put the charge on the statement and then show a credit for that charge, so the client can see the value of the service they received.

Do this for free consultations, too. Send a bill for the consultation, show a 100% credit, and a zero balance due.

Do you think your would-be clients will better appreciate the value of what you do if they see that the consultation they got free is worth $400?

You bet they will.

Something else. If you don’t have free or discounted services you occasionally give to clients and prospects, it’s time to start. One way to do that is to take something you regularly include as part of your services and “break it off” as a separate item.

For example, if you charge $1500 to prepare a living trust and this includes a pour over will, power of attorney, and living will at no charge, simply send an invoice that shows the ordinary charges for those additional documents and 100% credit.

If you want clients and prospects to appreciate you more, when you do something nice for them, make sure they know about it.

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Save time by not filing email; study proves search is quicker

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Filing emails in folders, or adding labels to them, doesn’t make them quicker to find. According to a study by IBM Research, it’s quicker to find them by searches.

“Finding emails by searches took on average 17 seconds, versus 58 seconds finding the emails by folder,” the researchers concluded. “The likelihood of success – that is, finding the intended email – was no greater when it had been filed in a folder.”

The time spent filing email, in addition to the added time spent retrieving it, can add 20 minutes a day to your workload, the study concluded. A comment to the article questions whether this is true under real world conditions:

In the majority of scenarios, searching is more efficient, however if you forget. . . the metadata [key words]. . . related to the email, then your search efforts are going to be quite difficult. On the other hand, if you remember that you simply filed the email under the “important” folder, then odds are you may only be a few clicks away. In a black and white world, yes searching is more efficient, however there are still valid purposes to using folders.

My plan to achieve email inbox zero calls for me to get rid of all but one label and rely on Gmail’s search capability. I’m pretty sure I won’t miss having more labels since I don’t use the 50 I currently have. But my view is colored by my use of Evernote to file important emails and to manage tasks and projects.

In Evernote, I tag everything (and sometimes also add key words to the body of the note). The difference though is that I don’t “file” all my email this way, just the actionable or otherwise important ones which constitute less than 5%.

I found most interesting the researchers conclusion that most people don’t file emails in folders to make it easier to find them so much as to remove from view the overwhelming volume of email. They pare down the inbox so that they can use it for task management, which the study implied was not efficient.

If they used Evernote like I do, they wouldn’t have to spend as much time filing all of their email in the right folders, they could simply send the important ones to Evernote and archive the rest.

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Evernote and my plan for achieving “Inbox Zero”

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I have tens of thousands of emails in my Gmail inbox. At last count, 16, 503 are unread. I have over 50 labels set up. I don’t use any of them. It’s a mess

When I first learned about Inbox Zero I swooned. The idea is intoxicating. When your inbox is empty, you are no longer overwhelmed by email. You are in control. You enjoy a Zen-like feeling of tranquility. You process your email inbox once or twice a day, keeping it at zero. You have a “mind like water”.

I loved the idea, but the thought of going through tens of thousands of emails was about as appealing as a state bar complaint.

Email has long been the final frontier in my productivity makeover. I’ve resisted changing for a long time. But now, I have a plan.

My plan involves my favorite productivity tool, Evernote, which I use for collecting information and managing my projects and tasks. I use it all day long, in every part of my work flow, as my tool for Getting Things Done. Read my previous posts on how I use Evernote for getting things done.

Right now, when I get an email that requires action of any kind (a reply, a call, review, read, etc.) or that is related to a project I’m working on, or is something I want to keep for reference purposes (receipts, newsletter ideas, research, documents, etc.), or something I am waiting for, I forward that email to Evernote. I then tag it and incorporate it into my gtd system.

If an email requires a reply that will take no more than two minutes, I do it. I may also send a bcc to Evernote.

Sometimes, I get emails requiring action that I don’t send to Evernote. An example is an email I got recently from someone I hadn’t spoken to in a long time. I didn’t want to dash off a quick reply, I wanted to give it some thought. In this case, I added a @Reply label and archived the email in Gmail. When I’m ready to reply, the label will help  me find it.

Yes, I could also send these to Evernote, but I like having the orignial email connected to my reply. And, if I do send it to Evernote, I want to do so after I’ve replied, so I have both the original email and my reply in one Evernote note.

So, here’s my plan for achieving email bliss using Evernote and Gmail:

First, when I have some quiet time, (this will probably require several sessions), I will go through my Gmail inbox, scanning (not reading) and quickly doing the following:

  1. Unsubscribing from newsletters I don’t read.
  2. Adding @Reply label to anything I need to reply to that will take more than two minutes but does not need to be tracked.
  3. Sending Action and Reference items to Evernote.
  4. Trashing or archiving everything else.

Once my email inbox is empty, as new emails come in, I will review and process them, as follows.

  • If it requires a response or action that will take two minutes or less, I will do it, then Archive it; if I want to, I can also send a bcc to my Evernote account.
  • If it will take more than two minutes but I don’t need to keep notes, add it to a project, or track it, I will label it @Reply and do it as soon as possible.
  • If I’m waiting for a reply or for something to occur, I will send it to Evernote (and add a @Waiting tag).
  • If it’s something I want to keep for reference, an important email, an exemple of a good sales letter, a receipt, or something I want to read later, I will send it to Evernote.
  • All other emails will go into Archive or get trashed. At day’s end, I will again have an empty Inbox and an empty mind.

The premise behind all of this is to identify emails that need action. That’s key. Everything else is reference and can be found through search.

Note, I will use just one label in Gmail, @Reply. I am open to adding others down the road, but only if they truly serve me. For example, I may find it easier to label emails @Read/Review in Gmail, rather than sending them to Evernote for that purpose. I may also add labels for specific projects, or use them temporarily (e.g., for promotions). But for now, one label will do.

Wish me luck. I’ll let you know how it goes.

Have you achieved “Inbox Zero”? What do you think of my plan?

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Attorneys: Will you be sending holiday greeting cards again this year? (Read this before you do)

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‘Tis the season. . .

Yep, the holidays are right around the corner. Will you be sending cards this year?

If you are, this excellent 13-step holiday greeting card guide for law firms will help you create a plan and a timetable.

You don’t want to wait until the last minute. Not with so many decisions to make. Remember last year? You spent way too much time looking through catalogs to find just the right card (mustn’t offend anyone) and then spent way too much money because you didn’t want your clients to think you couldn’t afford a nicer card. . .

I’d like to propose an alternative to this annual ritual of pain.

Don’t misunderstand me, I do recommend communicating with your clients and professional contacts and the holidays are an especially good time to do that. Communication is the sine qua non of relationship building, after all. What I don’t recommend is sending the same commercial greeting cards everyone else sends.

Why? Because a mass market, commercial greeting card that your client reads for three seconds before placing on the fireplace mantle sends an unwritten message:

We’re sending this to you because it is expected of us and we didn’t want to take a chance that you would notice if we didn’t. We couldn’t be bothered to put any thought into it, so we spent some money instead. We want to remind you that we still exist and we hope you will remember us if you need an attorney or know someone who does.”

Commercial holiday cards, the same cards sent by every insurance agent and dentist, are nothing more than advertising, and everyone knows it.

Look, you know these people and you do appreciate them, and they you. You helped them through a tough time or you helped them achieve something important. You met their family or their employees. You really do care about them as individuals, but your holiday card says they are just names on a mailing list.

So, what do I advise instead?

A letter. Send a personal letter to your clients that says what you really want to say.

Tell them what you would tell them if you were sitting with them in person.

Tell them that you appreciate knowing them and you are proud that you have been able to help them. Share news about what happened this year in your practice and personal life and your thoughts about next year. Share a story about a remarkable case, a client who opened a new business, or a new hire in your firm.

Write about the economy and offer solace and advice. Write about books that changed your thinking, and quotes that inspired you. And, because it’s a personal letter, you can write about your kids, your hobbies, or your vacation. Whatever you write about, make sure you tell your clients how grateful you are to know them and have them as clients.

When your clients receive these annual missives, they will read every word. They will tell their friends and families about their attorney’s letter. And because they know you didn’t have to do it, they will call you and send you emails thanking you for taking the time to write a personal message.

My wife and I have friends who send out a family newsletter every year. It’s written by the husband and reads like a newspaper, with headlines, photos with captions, and “news” stories. Very funny news stories. Humor is not easy to pull off, but my friend does it like a pro. My wife and I read it cover to cover, laughing all the way. Our friends moved to the Midwest a few years ago, so we don’t see them much (they visited recently) but their newsletter keeps us informed about what’s going on in their lives and makes us feel like we are still a part of it.

Send your clients and others you care about a year-end personal letter. If not a complete letter, at least add a note inside the card. If you really want to make an impact, add a personal, hand written P.S., something that lets your client know you know who they are.

You don’t need much, just something personal. “Tell Michael I wished him good luck in his soccer tournament!” will be appreciated and long remembered, and so will you.

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What to give new clients when they sign up

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I hired an attorney recently. After I signed the retainer agreement, he gave me a copy of the agreement and my check. Nothing else. Nor has he sent me anything in the mail or email in the several weeks since.

No letters, no phone calls, no information.

It’s true, nothing has happened yet that would require an update. Nevertheless, not sending me anything or communicating with me in any way is a big mistake.

Attorneys need to give new clients as much information as possible, and stay in touch with them as often as possible:

  • To thank them for choosing you instead of any other lawyer
  • To educate them on what you will be doing and how the client can help you do a better job for them
  • To inoculate the client from doing or saying anything that could harm them
  • To clarify and commemorate what you told the client and what the client told you
  • To give them something to show their spouse or partner that explains what you are doing and why it is necessary
  • To show clients you are organized and experienced and that they can trust you to stay on top of their matter
  • To ensure the client knows what will be happening, and when, so they don’t expect too much, too soon
  • To let the client know that even though they haven’t heard from you, you are working on their case
  • To reduce the client’s anxiety–about their case and about working with a lawyer
  • To add value to the transaction and exceed the client’s expectations; to give them a “wow” experience
  • To clarify billing and payment requirements so there are no misunderstandings or unpleasant surprises
  • To set the stage for cross-sales and referrals by educating the client about other services your firm offers

Every law firm should send new clients home with as much information as possible. Create a simple “new client kit” and supplement this with regularly scheduled letters and phone calls. Let them know what you are doing for them, even if what you are doing is waiting for something from them or from another party.

Many attorneys do this but too many don’t. How about you? What do you send your new clients and how has this helped your practice?

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Evernote helps lawyers get organized and get things done–Part 3

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In parts 1 and 2 of this series I talked about how I use Evernote for collecting and organizing information and for managing my tasks and projects. Today I want to show you the details of my set up and workflow.

Evernote allows you to organize notes in (up to 250) notebooks. Notebooks can also be arranged in “stacks” or sub-notebooks. While this does not provide a complete Windows Explorer-like hierarchal folder set-up (you can only go down one notebook level), it does provide a logical way to organize information. And by hiding sub-notebooks (click the arrow to the left) it makes the left navigation bar less cluttered.

In the beginning, I set up twenty or thirty notebooks. I had notebooks for different areas of my business and personal life, for projects, and to archive notes I probably wouldn’t need soon (i.e., finished projects, receipts, user manuals, etc.) After several months, I found some issues with this set up. For one thing, every time I “filed” a note I had to decide which notebook it belonged in. I have a lot of cross-over in my business and many notes could logically reside in more than one notebook. I had to take time to decide which notebook was best or defer the decision; either way it meant more work.

I could duplicate the note and put it in multiple notebooks. Also not good. If I ever changed or added to a note, I had to find and change the copies.

When you search for notes, you designate which notebook to search in. If you don’t remember, you have to search different notebooks, until you find it, or search all notebooks, and if I’m doing that, what’s the point of having separate notebooks?

Notebooks vs. Tags

I began reading other blogs, to see how others organized their notes. Many people use just a few notebooks and organize primarily using tags. Tags are notebook agnostic–they apply throughout your Evernote database. I’d been using tags since I first started with Evernote, but I didn’t have a system. That soon changed.

The lights went on for me when I read how some people used just one notebook. One notebook! They used tags and Evernote’s robust search function to quickly find things. I was sold. I eliminated all notebooks except two. First is my “Inbox,” my default notebook; everything goes in there first. I review my Inbox at least once a day, assign tags, decide if there’s anything else I need to do with the information, and move the notes to my primary notebook, which I’ve named “My Notes”.

This simplified approach makes my work flow much quicker and more intuitive. I could simplify it even further and use just one notebook, using a “inbox” tag to designate that a note has not yet been processed, but having the buffer of a separate Inbox notebook allows me to quickly upload notes without having to think about them and process them later.

Right now I also have two temporary notebooks. They are both “local” meaning they are not synced to the Evernote server (and I cannot, therefore, access them on the web or from my phone). The first is “Private” and includes passwords, log-ins, sensitive documents and the like. The notebook is temporary because I haven’t yet decided what to do with this information but with an eye towards simplicity, I am leaning towards merging it with all my other (synced) notes. I will probably use Evernote’s encryption function.

The other temporary notebook is named, “To be uploaded”. It is a repository for documents on my Windows hard drive, in queue to be uploaded to Evernote. There is a monthly upload limit (60 mb on the free account, 1 gb on premium) and I simply wait until the last couple of days my monthly cycle to see how much “room” remains in my monthly allotment, so I don’t exceed it. Once I’ve moved everything to Evernote, I won’t need this notebook any longer.

As for tags, Evernote allows you a maximum of 10,000, way more than anyone should need. I currently use less than 100, and, with searches and “saved searches,” another Evernote feature, I think I can get away with even fewer.

Like notebooks, tags can also be nested. Unlike notebooks, tags can be nested to as many levels as you want. You can create a true windows-like hierarchy, using tags like folders. Not only does that allow you to browse your notes, it makes for a very clean left navigation panel. I currently have only seven top level tags, as you can see in the screen shot below.

Getting Things Done with Evernote–My GTD Work Flow

As noted in my previous post, I manage my tasks and projects using David Allen’s “Getting Things Done(TM)” methodology, also known as “gtd”. If you aren’t familiar with gtd, I recommend you buy his book. You may not “get” everything the first time you read it (I didn’t), but with a little effort, I think you’ll find this to be the system that finally allows you to get organized and get things done.

I’ve set up Evernote with tags that allow me to utilize gtd. Below is a screen shot of my Windows desktop client, which I use about 95% of the time. (I occasionally use the web app and when I’m out, I use the iPhone app.)

I’m still tinkering with the names and nesting of my tags because as I use Evernote each day, I learn more about how I work best. Like you, I have different roles in life and many projects for each of those roles, as well as single “next actions” (as Allen describes them). So, by the time you read this, my tags may be different from what is now depicted, but the changes are likely cosmetic rather than functional. And yes, I know that some of what I do isn’t pure gtd.

My tag list shows the top level tags (think “parent”) and some nested ones (“children”). The “Projects” tag, for example, is used to organize “Active Projects” and “Inactive Projects” which are nested under them. Each of those tags has nested tags; to get to them, I click the arrow to the left of the parent tag.

The numbers to the right of the tag indicate how many notes have that tag. You’ll see I have 7 Active Projects and 17 Inactive Projects.

The !!Today tag is for tasks I want to do today, or as soon as possible. It is pre-pended with two exclamation marks to keep it at the top of the list. Below that is my !Next list; these are tasks I want to get to, well, next. As I complete today’s tasks, I find other tasks I want to move to the front of the line. I remove the !Next tag and replace it with !!Today.

I spend most of the day working in !!Today. That keeps me focused on doing what I’ve already determined I want to work on before I work on anything else. But I can also dip into other tags and find other tasks to do.

“Contexts” are preceded with the @ character, representing location or the tool (@Computer). Since I work from home, my context menu is pretty simple; you may have contexts for different locations and areas of your life: @work, @home, @calls, and others. The more I use gtd, the fewer contexts I’ve found necessary but they do come in handy when I want to, say, find tasks @computer, @15 Minutes, and tagged “personal,” or when I’m out and I need to find @Errands.

“Lists” are items I use regularly (e.g., my “weekly review checklist,” another gtd concept, or frequently referenced conference call numbers).

“Musing” is something I came up to tag things I’ve got floating around in my head that I need to think about. Once I’ve done that, they will be tagged !!Today or !Next or @Someday/Maybe, or they may be deleted altogether.

“Reference” is a catch all for all non-actionable items. It is my repository of notes and drafts and ideas, web clips and documents and everything else. I have nested tags in Reference for my two businesses, one for Personal, and a few other “top-level” tags. Each of these tags has tags nested within them. For example, for the attorney marketing business, I use a top level tag “am” and have nested tags for “am-blog,” “am-products,” “am-consulting,” and so on.

How I handle Projects

Each project has it’s own tag. I use a period in front of project tags to designate them as projects instead of single tasks. My project for setting up Evernote and my gtd work flow has the tag .Evernote/GTD. All notes related to that project get that tag. They will usually have other tags too, for context (@Computer, @Errand), Reference (e.,g. am-blog), and, if it’s actionable, !!Today or !Next. If I’m not sure if it’s necessary, I’ll use @Someday/Maybe.

Each project has a primary note tagged with “Active Projects” (if I’m working on it now) or “Inactive Projects” (to be done later). In this note are the objectives for the project and a checklist of tasks and/or “note links” to other Evernote notes. Thus, the main note becomes an index for the entire project with each task usually having it’s own note. That way, as tasks are done, they can be marked with a “Done” tag (or deleted) and the primary note can be updated to show that the task for that project has been done.

Evernote also has check boxes which can be used for checklists or for designating actionable tasks. Check boxes are also searchable, so you can find all tasks in Evernote that are done (checked) or not done.

Calendar: Appointments and Tasks (Ticklers)

I use Evernote to manage time-oriented tasks and projects by linking notes to my Google Calendar. (This may change once Evernote introduces a “Due Date” field which has been promised “soon”.) Each note in Evernote has a unique link. By right-clicking and copying that link, you can paste it into your calendar, either as an appointment (date and time) or as a task (“All day” event).

Every day I review my appointments and tasks, click the link and it opens the Evernote note I need for that appointment or task. (Actually, on gCal, the link isn’t currently clickable; I have to cut and paste the link into a browser window and that opens the note in the desktop app.) I also assign a “Tickler” tag to notes that have been tickled so I can browse those notes if I want to.

The Weekly Review

Every night, I go through Evernote and my calendar and decide what I want to work on the following day. Those tasks get tagged !!Today. Some days I get through the entire list, often I don’t. Tasks not done get carried forward to the following day or, if I decide there are other things I need to do first, I might remove !!Today and replace it with !Next.

I also do a weekly review, (Sunday mornings), to plan the following week. The daily and weekly review are key to making the gtd system work because you’re regularly looking at your lists and making decisions on what to do next.

As you can see, this is a very simple system. It works because it is simple and because I don’t keep anything in my head, everything’s in Evernote, which means I can focus on getting things done.

Read part 1 and part 2 of this series.

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Checklists every lawyer needs

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In his article in Lawyers USA, Jim Calloway observes that while most lawyers use lists and checklists in their practice, they don’t use them enough.

I agree.

Checklists can make you a better lawyer and make you more money. Checklists help lawyers

  • Avoid mistakes
  • Save time
  • Reduce anxiety
  • Impress clients
  • Train temps/new hires, open a new office
  • Increase profits

Every practice should have these checklists:

  • How to open a new file (what goes in the file (and where), letters to send, what to give new client to take home, what to send them, what to calendar, etc.; your intake form is a checklist of information to ask the client)
  • How to close a file (final letters/documents, what to remove/give to client, what to scan, archiving, storage, destruct date)
  • Handling leads/inquiries (what to say, what to do, what to offer, what to send, what to track)
  • How to prepare documents (complaints, responses, motions; trusts, agreements, letters, etc.)

If you handle litigation, you need checklists for:

  • Issues/causes of action
  • Possible defenses
  • Preparation of Complaint/Response
  • Discovery (each element)
  • Trial (pre-trial motions, other motions, evidence, witnesses, jury instructions, closing argument)
  • Post-trial (motions, appeals, judgement, liens, bonds, collection)
  • Settlement

For a transactional practice:

  • Information to request
  • Documents to request
  • Documents to prepare
  • Filing/registration fees
  • Timeline
  • Letters to clients
  • Letters to others

As you can see, this is a very broad list, a place to start. Start with the easy and obvious; add more later. Eventually, you  should have checklists for every aspect of your practice.

An additional benefit of creating checklists is that in the process of creating and updating them, you learn so much about what you and how you can do it better. Checklists will never replace you–your experience, your intuition, your quick thinking–but they can make your job a lot easier.

What checklists do you use in your practice? How have they helped you? What checklists will you put on your “to do” list?

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Evernote helps lawyers get organized and get things done–part 2

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Last week, I wrote about how I use Evernote to organize information. I love having all my information in one place and being able to access that information from anywhere. I also use evernote as a productivity tool, that is, to create and manage tasks and projects.

I’ve tried many other productivity tools–web apps, iPhone apps, desktop apps, even a paper based system. Each has its merits and shortcomings, features and functionalities. Some, I quickly abandoned, either because they had too many features and I got lost in their complexities, or they had too few and I couldn’t do what I wanted. I spent a long time using Toodledo, a powerful web app that syncs to many other applications. I liked it and still recommend it but I moved on because the clunkiness of the web app’s UI impaired its functionality and because Tooldledo doesn’t strictly adhere to  the “Getting Things Done” (“gtd”) methodology that I use.

One app that does follow the gtd approach is Nirvana, and I also used that for a long time. It has one of the best UI’s I’ve seen and isn’t tied to any one platform like some gtd apps for Mac (e.g., Omnifocus and Things). Nirvana will be coming out of beta “soon” and I will definitely consider it again. For now, I’m using Evernote.

Yes, evernote is a note management app, not a task management app, so why I am using it for tasks?

  • I already have all my notes in Evernote and use it daily to manage information; I like the simplicity of having everything in one application;
  • I can easily customize Evernote to suit the gtd methodology;
  • Not only is Evernote platform agnostic, it has an open API and encourages third party developers to create applications that integrate with Evernote, further increasing its functionality. As evernote continues to develop, I can see it playing an even larger role in helping me manage my life.

Evernote does have it’s limitations with respect to task management. For example, while it handles the past quite well, with fields for “Date Created” and “Date Updated,” it doesn’t have a simple way to manage future dates. (If you have an iPhone, Egretlist allows you to use Evernote to manage future tasks–but you have to use the app to do so. Also, one of the finalists in the Evernote developer’s competition has a promising app that seems to have worked around this issue.)

Evernote promises to add a “Due Date” field and this will give users and developers many more options. Until then, there are workarounds. I’ll show mine–a “tickler” system I use with Evernote and my calendar–as well as the rest of my Evernote set up and work flow for getting things done in the next post in this series.
Read part 3 of this series, or go back to part 1.
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