How to make a quick screen capture video for your blawg

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How to create free screen capture video for your blawgYesterday, I issued an “attorney marketing video challenge“. Today, I want to show you a free and very easy to use web app that allows you to make screen capture videos. I’d seen ScreenR before and was reminded to take another look when I read a review of screenR this morning.

I created the following video a few minutes after I set up an account. I uploaded the video to my Youtube account and then embedded it in this post.

Very easy, very quick.

Even if you don’t want to take the video challenge, I encourage you to set up an account and do a few practice videos. Put your web site or blog on screen, say something intelligent, and you’re done.

You can download the video, post it at youtube or other video sharing sites, put it on your web site, or leave it hosted at ScreenR and post the link to your social media friends and followers.

Note, your video will be public (on the free account) so don’t go too crazy in your video.

Take a look and share your comments. If you are unable to see the video, refresh your browser or you can view it here.

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Using Followupthen.com email reminder service (with or without Evernote)

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Follow up then and evernoteAs you know, I use Evernote for everything: notes, writing, web clips, and task and project management. (Read my posts about how I use Evernote).

A missing element in using Evernote for task management is calendar integration. If I want to see a note on a certain day in the future, I have to manually put a reminder on my calendar, with a link to that note. I calendar “ticklers” to remind me of all kinds of things: reviewing a task, starting a task, calls–anything I need to do or review at a future date.

There is only one issue with this, but one I can live with until something better comes along: The note links that I paste into my Google Calendar aren’t clickable. To find the linked note, I copy and paste the link into a new browser window, hit enter, and the note is launched in my Windows desktop client.

Followupthen.com is an email reminder service that can be used to send reminders to yourself or anyone else (e.g., employees, partners, clients), at pre-set days and times. For example, you can use the service to send yourself an email reminder to call a client three days from today or to begin working on a brief three hours from now.

I’ve tried the followupthen.com service and I like it. It’s easy to use and requires no registration. Simply send an email (To, CC, or BCC) to (time interval) [@] followupthen.com to schedule a future email. The service is free and they have an upgraded version with additional features.

You don’t have to use Evernote to benefit from the Followupthen.com service, but you might want to. Fellow attorney and Evernote lover, Daniel Gold, author of a new ebook on using Evernote for GTD, just posted a video showing how he uses the Evernote Note Links feature with Followupthen.com to remind him of his Evernote tasks:

[mc src=”http://www.youtube.com/watch?v=VAsKUFHlA60″ type=”youtube”]Evernote and followupthen.com reminders[/mc]

Followupthen.com may sound like the ideal solution to Evernote’s lack of calendar integration, but there are two issues that preclude me from using it exclusively:

  1. The Evernote note link that is returned to you in the reminder email isn’t clickable (at least not in my chrome browser). I still have to copy and paste it as I do with links in my calendar. This may not be the case if you use Outlook or another email client, but I still have the extra step I have when using gCal. Of course you can use the reminder without note links but then, once reminded, you have to search to find the note in Evernote.
  2. Email isn’t as reliable as a calendar. If an email doesn’t arrive, or you don’t see it when it arrives, you won’t get another reminder. The corresponding task that lies buried in Evernote (or whatever you are using) might forever be forgotten. On my calendar, when I do my weekly review, I can see all of the tasks I did and did not do that week. To re-schedule a task, all I need to do (on gCal) is slide it to another day.

I recommend Followupthen.com but I don’t see it as the best solution for tracking reminders. I can see using it for reminders in addition to using a calendar or other application, but not as a replacement.

Evernote said they are going to release a “due date” field, at which point we will be able to use Evernote itself or other third party applications for reminders.

If you use GTD and Evernote (or want to) and you want to know how to use the two together, Dan’s ebook is only $5. (My review). Dan is currently running a promotion and will be giving away one year of Evernote Premium.

If you are new to Evernote and want to get up to speed quickly, Brett Kelly’s “Evernote Essentials” ebook is highly recommended.

What are your thoughts on Followupthen.com and Evernote reminders?

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Save time by not filing email; study proves search is quicker

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Filing emails in folders, or adding labels to them, doesn’t make them quicker to find. According to a study by IBM Research, it’s quicker to find them by searches.

“Finding emails by searches took on average 17 seconds, versus 58 seconds finding the emails by folder,” the researchers concluded. “The likelihood of success – that is, finding the intended email – was no greater when it had been filed in a folder.”

The time spent filing email, in addition to the added time spent retrieving it, can add 20 minutes a day to your workload, the study concluded. A comment to the article questions whether this is true under real world conditions:

In the majority of scenarios, searching is more efficient, however if you forget. . . the metadata [key words]. . . related to the email, then your search efforts are going to be quite difficult. On the other hand, if you remember that you simply filed the email under the “important” folder, then odds are you may only be a few clicks away. In a black and white world, yes searching is more efficient, however there are still valid purposes to using folders.

My plan to achieve email inbox zero calls for me to get rid of all but one label and rely on Gmail’s search capability. I’m pretty sure I won’t miss having more labels since I don’t use the 50 I currently have. But my view is colored by my use of Evernote to file important emails and to manage tasks and projects.

In Evernote, I tag everything (and sometimes also add key words to the body of the note). The difference though is that I don’t “file” all my email this way, just the actionable or otherwise important ones which constitute less than 5%.

I found most interesting the researchers conclusion that most people don’t file emails in folders to make it easier to find them so much as to remove from view the overwhelming volume of email. They pare down the inbox so that they can use it for task management, which the study implied was not efficient.

If they used Evernote like I do, they wouldn’t have to spend as much time filing all of their email in the right folders, they could simply send the important ones to Evernote and archive the rest.

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Evernote and my plan for achieving “Inbox Zero”

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I have tens of thousands of emails in my Gmail inbox. At last count, 16, 503 are unread. I have over 50 labels set up. I don’t use any of them. It’s a mess

When I first learned about Inbox Zero I swooned. The idea is intoxicating. When your inbox is empty, you are no longer overwhelmed by email. You are in control. You enjoy a Zen-like feeling of tranquility. You process your email inbox once or twice a day, keeping it at zero. You have a “mind like water”.

I loved the idea, but the thought of going through tens of thousands of emails was about as appealing as a state bar complaint.

Email has long been the final frontier in my productivity makeover. I’ve resisted changing for a long time. But now, I have a plan.

My plan involves my favorite productivity tool, Evernote, which I use for collecting information and managing my projects and tasks. I use it all day long, in every part of my work flow, as my tool for Getting Things Done. Read my previous posts on how I use Evernote for getting things done.

Right now, when I get an email that requires action of any kind (a reply, a call, review, read, etc.) or that is related to a project I’m working on, or is something I want to keep for reference purposes (receipts, newsletter ideas, research, documents, etc.), or something I am waiting for, I forward that email to Evernote. I then tag it and incorporate it into my gtd system.

If an email requires a reply that will take no more than two minutes, I do it. I may also send a bcc to Evernote.

Sometimes, I get emails requiring action that I don’t send to Evernote. An example is an email I got recently from someone I hadn’t spoken to in a long time. I didn’t want to dash off a quick reply, I wanted to give it some thought. In this case, I added a @Reply label and archived the email in Gmail. When I’m ready to reply, the label will help  me find it.

Yes, I could also send these to Evernote, but I like having the orignial email connected to my reply. And, if I do send it to Evernote, I want to do so after I’ve replied, so I have both the original email and my reply in one Evernote note.

So, here’s my plan for achieving email bliss using Evernote and Gmail:

First, when I have some quiet time, (this will probably require several sessions), I will go through my Gmail inbox, scanning (not reading) and quickly doing the following:

  1. Unsubscribing from newsletters I don’t read.
  2. Adding @Reply label to anything I need to reply to that will take more than two minutes but does not need to be tracked.
  3. Sending Action and Reference items to Evernote.
  4. Trashing or archiving everything else.

Once my email inbox is empty, as new emails come in, I will review and process them, as follows.

  • If it requires a response or action that will take two minutes or less, I will do it, then Archive it; if I want to, I can also send a bcc to my Evernote account.
  • If it will take more than two minutes but I don’t need to keep notes, add it to a project, or track it, I will label it @Reply and do it as soon as possible.
  • If I’m waiting for a reply or for something to occur, I will send it to Evernote (and add a @Waiting tag).
  • If it’s something I want to keep for reference, an important email, an exemple of a good sales letter, a receipt, or something I want to read later, I will send it to Evernote.
  • All other emails will go into Archive or get trashed. At day’s end, I will again have an empty Inbox and an empty mind.

The premise behind all of this is to identify emails that need action. That’s key. Everything else is reference and can be found through search.

Note, I will use just one label in Gmail, @Reply. I am open to adding others down the road, but only if they truly serve me. For example, I may find it easier to label emails @Read/Review in Gmail, rather than sending them to Evernote for that purpose. I may also add labels for specific projects, or use them temporarily (e.g., for promotions). But for now, one label will do.

Wish me luck. I’ll let you know how it goes.

Have you achieved “Inbox Zero”? What do you think of my plan?

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[Book Review] Evernote: The Unofficial Guide To Capturing Everything And Getting Things Done

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If you’re a proponent of David Allen’s Getting Things Done (GTD) productivity system like I am, you’ve probably tried numerous ways to incorporate it into your work flow, from paper and file folders to web and mobile apps, and everything in between. Many of these are complicated, with lots of bells and whistles and a steep learning curve. Others, like plain paper or a Moleskine notebook are simple but for many of us, too limited.

Enter Evernote.

I’d been using Evernote for a long time, first for collecting information and ideas, eventually, for all of my documents. One day, I decided to see if I could also use it to manage my tasks and projects. Although Evernote isn’t designed as a task management application and it is limited in that realm, I found a way to make it work for me, and today I use it every day for exactly that purpose.

I like having one app for almost everything I do. I like having all of my notes and documents in the same place as my tasks and projects. It’s simple, reliable, and flexible and provides me with a complete system for managing my work and my life.

I went looking for others who use Evernote for Getting Things Done, and my search led me to fellow attorney and blogger, Dan Gold. Dan is a maven in the world of technology and productivity and has tried just about every productivity app under the sun. He used Evernote like I did, for collecting information, but was unable to find the right way to use it for GTD. In his quest to achieve a “mind like water,” he finally found the right combination.

The story of his journey is told in his newly published ebook, “Evernote: The Unofficial Guide To Capturing Everything And Getting Things Done,” (aff. link) now featured in Evernote’s Trunk (store). It’s a great read and provides a much needed lesson for using an extraordinary piece of technology in conjunction with a seminal productivity system, to manage your work and your life.

I read the book and found that to a great extent, Dan’s journey paralleled my own. We both liked the power and ubiquity of Evernote but were frustrated with its limitations as a productivity tool. After trying various apps and workarounds, we eventually found the solution.

In his book, Dan credits my blog post about how I use Evernote for GTD (and another blogger’s post on that subject) with providing some of the missing pieces in his set up. I appreciate his saying so but in reality, Dan had most of the pieces already in place. Like I had, he was adding elements–other apps that integrate with Evernote and a more complex arrangement of notebooks and tags. My post and the other blogger he credits simply showed him that Evernote didn’t need anything else, it could be used “as is” for GTD.

The key is not adding elements but subtracting them. Not using more notebooks to organize everything but fewer, and using enough tags, but not too many, to manage everything.

If you are a newcomer to Evernote or GTD, Dan’s book will sell you on why you need to be using them; it won’t tell you everything you need to know about how. What it will do is show you how you can use them together to create a complete system for getting things done.

“Evernote: The Unofficial Guide To Capturing Everything And Getting Things Done,” is a quick read and available for immediate download for just $5. Dan promises free updates and since Evernote is continually being developed, this makes a great value even greater.

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Evernote helps lawyers get organized and get things done–Part 3

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In parts 1 and 2 of this series I talked about how I use Evernote for collecting and organizing information and for managing my tasks and projects. Today I want to show you the details of my set up and workflow.

Evernote allows you to organize notes in (up to 250) notebooks. Notebooks can also be arranged in “stacks” or sub-notebooks. While this does not provide a complete Windows Explorer-like hierarchal folder set-up (you can only go down one notebook level), it does provide a logical way to organize information. And by hiding sub-notebooks (click the arrow to the left) it makes the left navigation bar less cluttered.

In the beginning, I set up twenty or thirty notebooks. I had notebooks for different areas of my business and personal life, for projects, and to archive notes I probably wouldn’t need soon (i.e., finished projects, receipts, user manuals, etc.) After several months, I found some issues with this set up. For one thing, every time I “filed” a note I had to decide which notebook it belonged in. I have a lot of cross-over in my business and many notes could logically reside in more than one notebook. I had to take time to decide which notebook was best or defer the decision; either way it meant more work.

I could duplicate the note and put it in multiple notebooks. Also not good. If I ever changed or added to a note, I had to find and change the copies.

When you search for notes, you designate which notebook to search in. If you don’t remember, you have to search different notebooks, until you find it, or search all notebooks, and if I’m doing that, what’s the point of having separate notebooks?

Notebooks vs. Tags

I began reading other blogs, to see how others organized their notes. Many people use just a few notebooks and organize primarily using tags. Tags are notebook agnostic–they apply throughout your Evernote database. I’d been using tags since I first started with Evernote, but I didn’t have a system. That soon changed.

The lights went on for me when I read how some people used just one notebook. One notebook! They used tags and Evernote’s robust search function to quickly find things. I was sold. I eliminated all notebooks except two. First is my “Inbox,” my default notebook; everything goes in there first. I review my Inbox at least once a day, assign tags, decide if there’s anything else I need to do with the information, and move the notes to my primary notebook, which I’ve named “My Notes”.

This simplified approach makes my work flow much quicker and more intuitive. I could simplify it even further and use just one notebook, using a “inbox” tag to designate that a note has not yet been processed, but having the buffer of a separate Inbox notebook allows me to quickly upload notes without having to think about them and process them later.

Right now I also have two temporary notebooks. They are both “local” meaning they are not synced to the Evernote server (and I cannot, therefore, access them on the web or from my phone). The first is “Private” and includes passwords, log-ins, sensitive documents and the like. The notebook is temporary because I haven’t yet decided what to do with this information but with an eye towards simplicity, I am leaning towards merging it with all my other (synced) notes. I will probably use Evernote’s encryption function.

The other temporary notebook is named, “To be uploaded”. It is a repository for documents on my Windows hard drive, in queue to be uploaded to Evernote. There is a monthly upload limit (60 mb on the free account, 1 gb on premium) and I simply wait until the last couple of days my monthly cycle to see how much “room” remains in my monthly allotment, so I don’t exceed it. Once I’ve moved everything to Evernote, I won’t need this notebook any longer.

As for tags, Evernote allows you a maximum of 10,000, way more than anyone should need. I currently use less than 100, and, with searches and “saved searches,” another Evernote feature, I think I can get away with even fewer.

Like notebooks, tags can also be nested. Unlike notebooks, tags can be nested to as many levels as you want. You can create a true windows-like hierarchy, using tags like folders. Not only does that allow you to browse your notes, it makes for a very clean left navigation panel. I currently have only seven top level tags, as you can see in the screen shot below.

Getting Things Done with Evernote–My GTD Work Flow

As noted in my previous post, I manage my tasks and projects using David Allen’s “Getting Things Done(TM)” methodology, also known as “gtd”. If you aren’t familiar with gtd, I recommend you buy his book. You may not “get” everything the first time you read it (I didn’t), but with a little effort, I think you’ll find this to be the system that finally allows you to get organized and get things done.

I’ve set up Evernote with tags that allow me to utilize gtd. Below is a screen shot of my Windows desktop client, which I use about 95% of the time. (I occasionally use the web app and when I’m out, I use the iPhone app.)

I’m still tinkering with the names and nesting of my tags because as I use Evernote each day, I learn more about how I work best. Like you, I have different roles in life and many projects for each of those roles, as well as single “next actions” (as Allen describes them). So, by the time you read this, my tags may be different from what is now depicted, but the changes are likely cosmetic rather than functional. And yes, I know that some of what I do isn’t pure gtd.

My tag list shows the top level tags (think “parent”) and some nested ones (“children”). The “Projects” tag, for example, is used to organize “Active Projects” and “Inactive Projects” which are nested under them. Each of those tags has nested tags; to get to them, I click the arrow to the left of the parent tag.

The numbers to the right of the tag indicate how many notes have that tag. You’ll see I have 7 Active Projects and 17 Inactive Projects.

The !!Today tag is for tasks I want to do today, or as soon as possible. It is pre-pended with two exclamation marks to keep it at the top of the list. Below that is my !Next list; these are tasks I want to get to, well, next. As I complete today’s tasks, I find other tasks I want to move to the front of the line. I remove the !Next tag and replace it with !!Today.

I spend most of the day working in !!Today. That keeps me focused on doing what I’ve already determined I want to work on before I work on anything else. But I can also dip into other tags and find other tasks to do.

“Contexts” are preceded with the @ character, representing location or the tool (@Computer). Since I work from home, my context menu is pretty simple; you may have contexts for different locations and areas of your life: @work, @home, @calls, and others. The more I use gtd, the fewer contexts I’ve found necessary but they do come in handy when I want to, say, find tasks @computer, @15 Minutes, and tagged “personal,” or when I’m out and I need to find @Errands.

“Lists” are items I use regularly (e.g., my “weekly review checklist,” another gtd concept, or frequently referenced conference call numbers).

“Musing” is something I came up to tag things I’ve got floating around in my head that I need to think about. Once I’ve done that, they will be tagged !!Today or !Next or @Someday/Maybe, or they may be deleted altogether.

“Reference” is a catch all for all non-actionable items. It is my repository of notes and drafts and ideas, web clips and documents and everything else. I have nested tags in Reference for my two businesses, one for Personal, and a few other “top-level” tags. Each of these tags has tags nested within them. For example, for the attorney marketing business, I use a top level tag “am” and have nested tags for “am-blog,” “am-products,” “am-consulting,” and so on.

How I handle Projects

Each project has it’s own tag. I use a period in front of project tags to designate them as projects instead of single tasks. My project for setting up Evernote and my gtd work flow has the tag .Evernote/GTD. All notes related to that project get that tag. They will usually have other tags too, for context (@Computer, @Errand), Reference (e.,g. am-blog), and, if it’s actionable, !!Today or !Next. If I’m not sure if it’s necessary, I’ll use @Someday/Maybe.

Each project has a primary note tagged with “Active Projects” (if I’m working on it now) or “Inactive Projects” (to be done later). In this note are the objectives for the project and a checklist of tasks and/or “note links” to other Evernote notes. Thus, the main note becomes an index for the entire project with each task usually having it’s own note. That way, as tasks are done, they can be marked with a “Done” tag (or deleted) and the primary note can be updated to show that the task for that project has been done.

Evernote also has check boxes which can be used for checklists or for designating actionable tasks. Check boxes are also searchable, so you can find all tasks in Evernote that are done (checked) or not done.

Calendar: Appointments and Tasks (Ticklers)

I use Evernote to manage time-oriented tasks and projects by linking notes to my Google Calendar. (This may change once Evernote introduces a “Due Date” field which has been promised “soon”.) Each note in Evernote has a unique link. By right-clicking and copying that link, you can paste it into your calendar, either as an appointment (date and time) or as a task (“All day” event).

Every day I review my appointments and tasks, click the link and it opens the Evernote note I need for that appointment or task. (Actually, on gCal, the link isn’t currently clickable; I have to cut and paste the link into a browser window and that opens the note in the desktop app.) I also assign a “Tickler” tag to notes that have been tickled so I can browse those notes if I want to.

The Weekly Review

Every night, I go through Evernote and my calendar and decide what I want to work on the following day. Those tasks get tagged !!Today. Some days I get through the entire list, often I don’t. Tasks not done get carried forward to the following day or, if I decide there are other things I need to do first, I might remove !!Today and replace it with !Next.

I also do a weekly review, (Sunday mornings), to plan the following week. The daily and weekly review are key to making the gtd system work because you’re regularly looking at your lists and making decisions on what to do next.

As you can see, this is a very simple system. It works because it is simple and because I don’t keep anything in my head, everything’s in Evernote, which means I can focus on getting things done.

Read part 1 and part 2 of this series.

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Evernote helps lawyers get organized and get things done–part 2

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Last week, I wrote about how I use Evernote to organize information. I love having all my information in one place and being able to access that information from anywhere. I also use evernote as a productivity tool, that is, to create and manage tasks and projects.

I’ve tried many other productivity tools–web apps, iPhone apps, desktop apps, even a paper based system. Each has its merits and shortcomings, features and functionalities. Some, I quickly abandoned, either because they had too many features and I got lost in their complexities, or they had too few and I couldn’t do what I wanted. I spent a long time using Toodledo, a powerful web app that syncs to many other applications. I liked it and still recommend it but I moved on because the clunkiness of the web app’s UI impaired its functionality and because Tooldledo doesn’t strictly adhere to  the “Getting Things Done” (“gtd”) methodology that I use.

One app that does follow the gtd approach is Nirvana, and I also used that for a long time. It has one of the best UI’s I’ve seen and isn’t tied to any one platform like some gtd apps for Mac (e.g., Omnifocus and Things). Nirvana will be coming out of beta “soon” and I will definitely consider it again. For now, I’m using Evernote.

Yes, evernote is a note management app, not a task management app, so why I am using it for tasks?

  • I already have all my notes in Evernote and use it daily to manage information; I like the simplicity of having everything in one application;
  • I can easily customize Evernote to suit the gtd methodology;
  • Not only is Evernote platform agnostic, it has an open API and encourages third party developers to create applications that integrate with Evernote, further increasing its functionality. As evernote continues to develop, I can see it playing an even larger role in helping me manage my life.

Evernote does have it’s limitations with respect to task management. For example, while it handles the past quite well, with fields for “Date Created” and “Date Updated,” it doesn’t have a simple way to manage future dates. (If you have an iPhone, Egretlist allows you to use Evernote to manage future tasks–but you have to use the app to do so. Also, one of the finalists in the Evernote developer’s competition has a promising app that seems to have worked around this issue.)

Evernote promises to add a “Due Date” field and this will give users and developers many more options. Until then, there are workarounds. I’ll show mine–a “tickler” system I use with Evernote and my calendar–as well as the rest of my Evernote set up and work flow for getting things done in the next post in this series.
Read part 3 of this series, or go back to part 1.
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Evernote helps lawyers get organized and get things done

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Thirty years ago, if you asked lawyers what they thought about all the information they had to manage in their practice, I’m pretty sure you would hear words like “swimming,” “drowning,” and “SOS!”. I know that’s what I would have said.

Our files and file cabinets (and desks, and floors, and side chairs. . .) were bursting with information: client data, research, pleadings, discovery, notes, correspondence, memos, briefs, inventories, photos, receipts, transcripts. . . It was a constant challenge to keep up with everything.

Then, we’d come into the office on Monday morning to a pile of mail, phone messages, and a new stack of files, on top of all the unfinished work from the week before. We had to keep up with our reading–case summaries, newsletters, magazines, memos–and we had to make sure our library was current. Law books were updated monthly or quarterly with inserts (remember “pocket parts”?) or loose leaf pages and sometimes, we’d get the latest updates only to find the previous updates unopened in a box on the floor. We had to insert the previous update first, even though many of those new pages were themselves replaced by the most recent update.

The amount of information in our lives was daunting and we often felt overwhelmed.

Wimps! Yes, wimps, I say!

Seriously, look at our lives today. Not only do we have so much more information, it’s everywhere. In our files, on our computers at home, in our email, and on our phones. It follows us, mocking us as we attempt to keep up with the never-ending flow. Just when you think you might be close to ALMOST catching up, another thirty “must read” articles, emails and Google alerts appear and you know there will be another thirty before lunch. Oh, and let’s not forget text, instant messages, tweets and status updates.

Technology has damned us. And technology will save us.

If you’re feeling overwhelmed by all of the information in your life, relax, take a deep breath, exhale, and repeat after me: “I will never get caught up and I don’t have to.”

Because you don’t have to, even if you could. What you do have to do is become a better librarian.

Librarians manage vast amounts of information. They read a lot but they don’t read everything. Instead, they know what they have and where to find it, and if you want to gain control over the tsunami of information that washes over you every day, you need to do the same.

Librarians have a system for processing, storing, and retrieving information. They

  • Collect,
  • Categorize,
  • File, and
  • Find.

They had a system for doing this in the non-digital days (remember card files?) and today, they use technology. You can, too.

. . .if you took away every piece of software I own and left me with Evernote (and an Internet browser) I could run my two businesses, blogs, and personal life without missing a beat.

I don’t practice any more but I still have an immense amount of information I need to manage. After many attempts at other software solutions, today I use Evernote for everything. In fact, if you took away every piece of software I own and left me with Evernote (and an Internet browser) I could run my two businesses, blogs, and personal life without missing a beat. (Actually, I could be 100% cloud-based and use only the Evernote web app instead of the desktop client.)

Evernote allows me to collect, organize, label, and access information (notes, docs, task lists, audios, photos, etc.) at any time from anywhere. My Evernote account syncs my laptop (windows), my iPhone, and “the cloud” (web app). I enter information via my desktop application, via email, and via a web clipper that allows me to capture entire web pages or any portion thereof. With my iPhone (Android and other platforms are also supported) I record audio notes, take photos of a whiteboard or paper notes (or anything else), and enter text notes, and send them directly to my EN account.

Notes are organized via notebooks and tags. I can quickly find whatever I need by browsing or by searching tags and/or key words. I can also share notes and notebooks with my wife or business partners and I can make designated notes (or notebooks) public.

I store everything in Evernote: notes, web clippings, ideas, checklists, pdfs, photos, my copy writing “swipe” list. I’m moving all of “My Documents” into Evernote. Then, I’ll start scanning the mountain of paper notes I have collected over the years and go 100% paperless. In addition to having ubiquitous access to my information, Evernote provides an extra layer of back-up protection. If my computer goes down, my information won’t go down with it. (I also back-up my local EN database via an external drive and via Mozy.)

But I don’t just use Evernote for storage and retrieval, I also use Evernote every day as part of my work flow. I write everything in Evernote (this post started out there) and I use it all day long as (part of) my task management system. (I’ll share my gtd system in a later post.)

Evernote won’t let you jettison your time/billing or document assembly applications and it won’t let you edit videos. It doesn’t create spreadsheets or Powerpoint slides. But for managing large amounts of information, I’ve found nothing better. I’ve used OneNote (and loved it) and before that, InfoSelect (and loved that, too) but Evernote stands in a class by itself.

Evernote is free and there is a paid version with additional capacity and features. Download it and fall in love with it today.

Read Part 2 of this series.

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Do lawyers need a blog?

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The Attorney Marketing Center web site launched in 1998 and transitioned to a blog in 2007. At that time, I wrote an article detailing the change, David’s Website Diary, and promised updates. To be honest, I forgot about the article and didn’t update it until today.

Sorry, but you didn’t miss much.

From a technological standpoint, not much has changed since I switched to the blog format. I’ve changed the color and layout and added some new plug-ins, mostly having to do with social media integration, but not much else.

My site has grown because I focused on creating content, not on the latest bells and whistles. Content creates value for visitors, allows you to demonstrate your expertise, and brings traffic from search engines and from word of mouth. And so the number of subscribers to my newsletter has grown and the number of blog subscribers has grown and I have continued to sell products and services.

Do you need a blog? If you want to get more clients online I think you do.

A blog has several advantages over a static web site. As you update your content, search engines are notified and they bring visitors. As those visitors see the solutions you provide, they may (a) take the next step toward hiring you, (b) connect with you by subscribing to your newsletter or your blog feed or commenting on your posts, or (c) tell others about you via social media.

Your blog allows prospects and referral sources to see you “in action”. Your content is not just puffery about how great you are it is an exemplar of your abilities. As visitors become familiar with your style and hear your “voice,” as they get to know and trust you, your preeminence grows, your traffic grows, and your client base grows.

You can set up a blog yourself  in about an hour. WordPress makes is easy. There are many free and inexpensive “getting stated” videos available and you can hire people inexpensively to do it for you. Contact me if you would like some referrals.

Once you have your own blog, you control it; you don’t have to wait for tech support to do updates for you, you can do them yourself. It’s as quick and simple as using a web browser. And, other than paying for hosting (under $10/month), it’s free.

What about content–do you have enough to say? Trust me, you have enough. There is an endless amount of material you can supply. Everything from posts about the law and procedure in your practice areas, success stories you helped created, general business (or consumer) advice, guest posts from experts (referral sources) in allied fields, and much more. A post can be as short as a few paragraphs and as simple as you commenting on something you found on another web site or blog or in the news. And you can outsource content creation, too.

A blog may seem to be a big commitment but think of it as the front door to your online office. You won’t be there 24/7 but your presence will be. If you write an offline newsletter, publish articles, or do any public speaking or networking, you are already doing the things that are done online through a blog.

If you have a web site, you have something you can point to and that’s good. But you have to do the pointing. If you want free traffic, you need a blog.

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