You owe your clients a duty to give them your honest assessment about their case or situation. If it’s bad, don’t sugarcoat it, you need to tell what they’re up against.
Don’t lie to your clients.
On the other hand, when you have your own problem or unfulfilled desire, that’s exactly what you should do.
Lie to yourself. Tell yourself everything is going to be okay. Because that’s the mindset you need to prompt your brain to find a solution.
When I have a problem, I remind myself that things usually work out for me. And they do.
I find a solution. Problems go away. Things get better. Assuming the best outcome (see The Law of Assumption) makes it more likely that things will indeed be okay.
You’re not sure about that? Okay, what’s the alternative? Expecting the worst? Worrying? Feeling bad for yourself?
Logic tells you to hope for the best but prepare for the worst. That’s probably good legal advice but personally, I’d rather do what I usually do, I’d rather assume the best.
Hoping for the best means you don’t believe it is the most likely outcome. Assuming the best means you do and this makes it more likely.
But what if bad things are happening, or are about to? Shouldn’t you be honest about it, and get to work? You can’t ignore reality and assume all your problems will go away by themself.
Maybe you can. Maybe focusing on the bad makes things more likely to get worse.
Actually, there is scientific (and spiritual) evidence that supports this idea. Which is why so many philosophers and scholars talk about the value of staying positive.
Don’t hope for the best, they tell you, assume it. It’s easier to find a solution when you assume there is one (and that you will find it).
Anyway, that’s what I do and if you don’t usually assume that things will work out for you, I suggest you give it a try.
Consider the subject of marketing and building your practice. If things aren’t great right now, if you want more clients or better clients but can’t seem to get them, do yourself a favor and assume that you will.
Probably a lot easier than you think.
You are one meeting away from signing up a big case or client. Your next coffee or conversation with a colleague can lead to a steady stream of referrals and introductions. The next article or blog post you write could get you invited to speak at the top event in your target market.
One conversation, one business idea, one project–the success you want is that close.
Know that. Believe it. Assume it will happen. And it will.
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