success Archives - Page 4 of 33 - The Attorney Marketing Center

Slow down to speed up

March 9, 2023 by David M. Ward

Yesterday, I talked about the advantages of following a non-linear workflow, that is, working when and how your body and brain tell you is right instead of slavishly following the calendar.

Among other things, this means taking breaks when you feel you need them, and not feeling guilty because you’re doing that “too often”.

Taking breaks also gives you the opportunity to evaluate what you’re doing, and how you’re doing it, and make improvements. You’ll be able to see things you might not have seen because you’ve been too busy doing the work.

If you continually run from one project or case to the next one, your practice or business is running you instead of the other way around.

You want to go faster and grow bigger, but you can’t do that if you’re constantly running. You need breaks so you can evaluate what you’re doing, make improvements, or change course.

Maybe you need to do something different on that project, or put it aside in favor of another. Maybe you need to let go of doing everything yourself and get some help so you can free up some time and energy for projects that are more in line with your goals and purpose.

Periodically slow down (or stop). Go through your projects, your cases, your client list, and your plans. Stand down for a day or a week and figure out what you can do better or instead.

When you get back to work, you’ll be able to go faster.

Success isn’t just about doing the work to the best of your ability. It’s also about doing the work that best serves your future. Sometimes, you need to back away and figure out what that means.

Filed Under: Law office management, Productivity, success

How was your day?

March 8, 2023 by David M. Ward

I didn’t do much work yesterday. I meditated, wrote a blog post, took a walk, helped my wife set up a cabinet, watched a couple of videos (and took notes), read a few pages in a book, and not much else.

Because I didn’t feel like doing anything else.

Some call this being lazy. You won’t get anything done if you don’t do the work, whether you feel like it or not. Breaks are for after work, weekends, and vacations, not when you feel like it. Get more sleep if you need more energy. Stop goofing off.

Conventional “wisdom”.

But not everyone agrees.

Some describe this as an effective way to structure your time. It’s “nonlinear,” meaning flexible and in sync with what your body and brain tell you. If you’re getting things done, it doesn’t matter how or when you do them.

9 to 5 is for suckers.

According to one study, people with the highest “brain health scores,” which include memory, focus, sleep, mood, productivity, and creativity, are those who follow a flexible schedule.

Yes, I know this isn’t conducive to trial work or being available to see clients when clients need to be seen, but even the busiest of lawyers can work around those limitations, at least some of the time.

And they should. Because, according to the study, not only is this better for your brain, it’s a better predictor of overall happiness.

And I’ll take happiness any day of the week.

Filed Under: Career satisfaction, Productivity, success

I’m working

February 24, 2023 by David M. Ward

One of the nice things about being a writer, or an attorney who does a lot of writing, is being able to indulge our other interests.

When we watch videos about something that interests us, for no other reason than because we enjoy it, we not only give our brains and bodies a brief respite from our busy schedules, we learn things we can use in our writing.

Examples, stories, new ideas or new ways of looking at old ideas help us illustrate our points and make our articles and posts more interesting.

They can also stimulate us to be more creative and productive. Seeing how others do presentations, structure their articles, or make their points can give us new ways of doing what we do.

Reading books about history can make us better leaders and problem solvers. Reading about entrepreneurship can help us get better at building our practice or business. Reading mysteries or doing crossword puzzles can make us better problem solvers and keep our brains from getting rusty.

Read widely. Every day, even if just for ten minutes. Take notes, even if it’s just a quote or one sentence about what you read.

Follow your curiosity. Go for walks and think about whatever is on your mind.

And don’t feel guilty about taking time to do this.

What you read can teach you, inspire you, and help you become better at what you do.

You may not be able to bill for the time you spend doing something other than your core work, but you’re still getting paid.

Filed Under: success, Writing

The power of clarity

February 21, 2023 by David M. Ward

We all know the value of focusing as a mechanism for creating successful outcomes in our life. The more we concentrate our time and resources on something, the more likely we are to be successful at it.

In law school, we focused on learning the law. When we started practicing, we focused on bringing in clients, doing the work, and running the business side of things.

What we focus on grows. Which is why it is important to choose what we want to focus on instead of aimlessly doing whatever might be in front of us.

The first step is knowing what you want.

When you know you want something, you activate your Reticular Activating System (RAS), the part of your brain that helps you notice things that are important to you and filter out things that aren’t.

When we lived in caves, what was important to us was finding food and staying safe from enemies. Our RAS helped us stay alert about the strangers we encountered and notice the berries that were safe to eat.

Today, if you’re interested in buying a red car, you suddenly notice red cars everywhere. And tend not to notice ones that are green or blue.

If you want to build your practice, your RAS will help you notice things that will help you do that. Articles, people, ideas, and opportunities you might not have noticed before are seemingly everywhere.

How can you use this to your advantage? By getting clear on what you want. Decide what’s important to you—your goals, your purpose, your values—and let your RAS go to work.

When it does, pay attention. The things it helps you notice are consistent with what you said you wanted.

Filed Under: success

Getting unstuck

January 4, 2023 by David M. Ward

It happens. You’re spinning your wheels or losing ground. What’s worked for you before no longer seems to. You’re bleeding money or exhausted out of your mind, scared or frustrated or angry, or all of the above.

You’re stuck and don’t know what to do about it.

The answer is to do something. Change something. Try something and keep trying until you get your mojo back.

Because you can. Nothing has to stay the same. Trust me. I’ve been there. And lived to tell about it.

I have some suggestions for you. To get you thinking. Maybe you’ve tried some of these already, or thought about trying them. Maybe you need to hear them again before you’re willing to try them, or try them again.

Quickly read through this list of strategies and note anything that catches your eye. Come back to it, meditate or journal on it, or talk to someone about it.

And then try it.

Fix a health issue. You can’t move forward if you’re not feeling well or don’t have enough energy. Maybe you need a new eyeglass prescription. Maybe you need to get off some meds. Maybe you have an addiction you need to free yourself from. Maybe you need to eat better or sleep better.
Fix a relationship issue with your spouse, child, law partner, employee, or friend.
Change your marketing. Try a new strategy, eliminate something, expand something. Learn more, get help, change your process. Your troubles might all go away when you’re able to get some new clients or better clients.
Hire someone: an office manager, a virtual assistant, a business coach, a consultant. Maybe you need a new accountant or financial advisor. Bringing some new ideas and/or personalities into your life might be just what the doctor ordered.
Fire someone. Someone who is making things worse, not better.
Change your practice area or target market. Something more lucrative or a better fit for you.
Delegate more. The source of your “stuckness” might simply be that you’re trying to do too much yourself. My philosophy: Only do those things that only you can do; delegate everything else.
Find an accountability partner to keep you on track.
Cut overhead. What can you eliminate? What can you reduce? Could you renegotiate your lease or move to another building? Find cheaper alternatives for anything? Every dollar you save allows you to do something else.
And/or. . . spend more on things that are working.
Farm out unprofitable cases; refer out troublesome clients.
Simplify (everything).
Make your workspace more pleasant to work in. Change the lighting or the furniture; get rid of the clutter. Buy some plants.
Track your time. You might find a lot of waste.
Reduce your work hours. Take more breaks. Take a vacation. Get more sleep.

Okay, one more. Try a side-hustle.

No, really. A business project unrelated to your current career or practice. Not as a way to supplement or replace your income, although that might happen, mostly as a way to shake the cobwebs off of you by doing something completely different.

You’ll learn new ideas, meet new people, discover different ways to market your services or build your career.

You might also have some fun, which might be the very thing that’s missing in your life.

Yes, this means diverting time and money away from your core business. But doing something else part time might be just what you need to jumpstart your core business.

If this isn’t in the cards for you right now, at least study other business models. I learned how to market my legal services, in part, by looking at what other professionals and business owners do.

The answer to getting unstuck is to do something different. Find something and run with it.

Quantum Leap Marketing System for Attorneys

Filed Under: Increase your income, Inspiration, Law office management, success

What to focus on this year

January 2, 2023 by David M. Ward

What are you grateful for right now? Yes, I know it’s been a rough year for a lot of people. But there were some good things, too.

And it is the good things that we should focus on, even if they are small and the bad things aren’t.

Think about something in your life you appreciate. Something good, however small.

Because what we focus on grows.

When you focus on things you appreciate, you get more things to appreciate. Gratitude floods the brain with dopamine. It feels good (and supplants things that aren’t), and we want to feel it again so we do things and find things that create more dopamine.

The more you express gratitude, the better you feel and the more you have to feel good about.

Gratitude is a recipe for better health. More energy, less stress, better self-esteem, better sleep, and fewer negative emotions.

The more gratitude you feel, the happier, healthier, and more successful you become.

Science says it is so.

This year, starting from this very moment, think about things you appreciate. Your big wins, surely, but also the new baby in the house. The look in your dog’s eyes when he greets you. Something kind someone said about you. Finding the last parking space. Last night’s delicious spaghetti dinner.

It could be anything. Anything that feels good when you think about it.

Remind yourself that you have a lot to be thankful for, about yourself, your work, your life, and even the world.

Open your computer or phone and appreciate how much it makes your day more productive. Keep a gratitude journal and write in it every day. Pray or meditate and say thanks every day.

Look in the mirror and think of something you like about yourself. Thank someone for something. Think about your family, your clients, or your staff, and give thanks for having them in your life.

Focus less on what’s wrong with the world and more on what’s right.

Because what you focus on grows.

Filed Under: Personal development, success

Want to be more productive? Stop working so hard.

December 27, 2022 by David M. Ward

“Successful people work hard.” It says so on the internet so it must be true.

Not so fast.

Recent studies show that pushing yourself to do more work isn’t necessarily the path to success. What is?

Happiness.

Doing work you love, being around people you respect, taking time to relax and have fun—it turns out these are at least as important as cranking out more hours and completing more tasks.

Maybe more so.

Because when we’re happy, we are more creative and productive, without all the wear and tear that comes from putting in more hours.

“The driving force seems to be that happier workers use the time they have more effectively, increasing the pace at which they can work without sacrificing quality.” — Dr. Daniel Sgroi

Now, maybe long hours and checking off more tasks each day is precisely what makes you happy. You like being busy. Wouldn’t have it any other way.

That’s fine.

Just make sure you also take some downtime. Put it on your calendar.

Because it might make you even more productive.

Filed Under: Productivity, success

Actually, hope is a strategy

December 26, 2022 by David M. Ward

We often hear that ‘hope isn’t a strategy’ and that only by taking action can we solve our problems and achieve our goals.

I cry foul.

Hope is indeed a strategy. An essential one. Because without hope, we won’t take action (why bother?) or we’ll do it without energy or enthusiasm. Just going through the motions.

Without hope, we might not even look for solutions or recognize one when it appears.

Ah, but with hope, all things are possible.

We might doubt, we might expect it to be difficult, we might be discouraged, but we keep going, looking for a solution, because our hope tells us there must be one.

Hope gives us purpose and belief that things can get better. When things don’t work out—our idea was flawed, our action ineffective, outside forces were too strong—we don’t give up. And because we don’t, we discover more options, more things we can try or try again.

Hope isn’t a strategy? Of course it is. It might not be the only strategy, but I wouldn’t want to live without it.

Filed Under: Personal development, success

A better way to prioritize your day

November 28, 2022 by David M. Ward

If you’re like most people, you plan your day by first looking at your calendar. You note upcoming meetings, appearances, and appointments and see how much time you have between these to do everything else.

It makes sense, doesn’t it? The problems is, when you prioritize your time this way, you might not have enough time or energy to do other things you need to do.

I’m talking about highly leveraged tasks and projects that help you achieve your most important goals. The kinds of things that often require your complete focus but don’t get it because you’re too busy in meetings and taking care of what the day puts in front of you, and too tired afterwards.

So I want to suggest a slight change regarding how you prioritize your time. As you make your schedule, schedule your most valuable tasks first.

This is the philosophy behind “time blocking”. Scheduling blocks of time on your calendar for your most important tasks, to make sure you don’t use that time for anything else.

It’s a philosophy that says, “I’m going to schedule (and do) my most valuable tasks first, and if I have time left, I’ll schedule appointments and meetings.“

But you don’t have to time-block or work off a strict schedule to do this. You can accomplish the same thing by working from a list with your most important tasks at the top or flagged or tagged to show their priority.

Wouldn’t it be nice to show up at meetings knowing you’ve already completed your top priorities for the day?

The first step is to decide what is most important to you. What you want to be, do, or have.

The second step is to figure out what you need to do to be, do, or have that and put that on your calendar or list.

If your top priority is to bring in more clients and more income, work on that first. This will help.

Filed Under: Goal Setting, Productivity, success

Your life’s purpose

November 17, 2022 by David M. Ward

According to Wikipedia, Ikigai (ee-key-guy) is a Japanese word that roughly translates as ‘a reason for being’ or ‘life’s purpose’. It’s similar to the French term “raison d’être” or “reason for being.”

It’s also been described as the secret to a long and happy life.

According to this article, you can find your Ikigai by answering 4 questions and seeing where the answers intersect:

1. What are you good at?

2. What do you love?

3. What does the world need?

4. What can you get paid for?

I thought this was an interesting exercise for someone starting out in life or thinking about a career change, but find it also helpful for those of us who have been around a while and have found our path.

Answer these questions and see what you think.

You might find that you’re right where you need to be, doing work you love and are well paid to do, or realize there’s something else you’re good at and would enjoy even better.

You also might give yourself permission to spend more time on a project or side business that ticks all the boxes, until you can make it the next chapter in your life.

Filed Under: Career satisfaction, success