I heard this on the Internet so it must be true. It’s called, “The Rule of 100” and states, “…if you spend 100 hours in a year, which is 18 minutes a day, in any discipline—you’ll be better than 95% of the world in that discipline.”
So, writing, speaking, sales, poker, options trading… anything?
18 minutes per day isn’t much. A year isn’t much. Since it is a big world, with a lot of people in it, I can see how this might be true, at least for many things.
For everything? Who knows?
But the point is well taken. If you practice anything every day for a year, you’re going to get a lot better at it.
As professionals, we depend on our communication skills, our ability to persuade others to a point of view. We sell our ideas and our services and writing (and speaking) are essential tools for doing that.
If you want to get better at writing and speaking, are you practicing? Every day?
If not, you’re not going to get the results you want for yourself and your clients.
I recommend writing a newsletter or blog, yes, to attract more prospects, build your list and fill your waiting room, but also because it is a great way to practice your core skills.
Same with our old friend, marketing. 15 minutes per day. Every day.
If you do, you’ll be more successful than 95% of the lawyers in the world. I heard it on the Internet so it must be true.
