Have you heard of the elimination diet? It is described as “a short-term diagnostic tool. . . designed to identify food intolerances, sensitivities, or allergies by removing suspected trigger foods and then reintroducing them systematically, to see if symptoms resolve during the elimination phase and reappear upon reintroduction.”
Basically, you eliminate foods or supplements that might be causing you issues, reintroduce them one at a time, and see what happens. Do your symptoms stop? Improve? Stay the same? Get worse?
Last year, I wanted to see if I could improve my sleep so I stopped drinking coffee for a few months. I didn’t get more sleep or better sleep and (not surprisngly) had less energy throughout the day. When I started drinking coffee again, my energy improved, my sleep didn’t worsen, and I’m (happily) back to enjoying the bean.
I’ve done similar experiments with vitamins and supplements I’ve taken and discovered that some bothered me, some weren’t helping, and some could be eliminated completely.
That’s the idea behind an elimination diet. And if your marketing and practice development efforts aren’t working the way you would like, you might consider doing the same thing.
If you suspect your advertising is costing more than it should, for example, turn it off and see what that does to your numbers. You’ll probably get fewer leads and cases or clients but your net income might actually be higher. if you think the time you spend networking or creating content isn’t worth the effort, stop doing what you’re doing and re-introduce each activity one at a time.
You can also do an elimination diet (in reverse) for strategies you’re not doing.
If you’ve never advertised, for example, or it’s been a long time since you’ve done it, if you’ve eliminated advertising from your marketing, consider introducing or reintroducing it and seeing what happens.
I’ve cut out ads and publications that were no longer pulling, started them up again after a period of time and found they were profitable. I don’t know why but I didn’t question it.
That’s how marketing works.
We’d all like our marketing to be consistently profitable but things change and we need to accept that and roll with those changes.
Yes? Yes. And now it’s time for another cup of Joe.
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