When was the last time you asked a client why they chose you instead of another lawyer or firm? When was the last time you tried a new marketing strategy, billing method, or productivity tool?
How long has it been since you did something new or different in your practice? If it’s been a long time, maybe it’s time to do something about that.
Contact an old client to say hello and ask how they’re doing. Write some content on a subject you usually don’t write about. Interview a new ad agency to see what they think about your existing campaigns.
Any change could make a huge difference in the success of your practice.
Anything.
It might be small compared to what you currently do or have done in the past. It might be only slightly different from what other attorneys in your market do. It could be as seemingly small as adding a new success story or testimonial to the “About” page on your website, or sending hand-written thank you notes instead of doing everything digitally.
It might be as small as updating your forms or editing your form letters. It also might be big as starting a new practice area or opening another office in another part of town.
You might write your first article or blog post or record your first YouTube video. You might talk to other attorneys about a possible partnership or marketing alliance, or interview a new office manager or business coach.
Maybe you’ll do something with ai. Or commit to writing short, daily posts instead of your current once-a-month schedule.
The question isn’t how big or small it is, or even what it is. The question is when was the last time you did something different?
Change is uncomfortable for most people but especially for attorneys. What if it fails and I look bad? What if it costs too much and returns too little? What if it takes up too much time or distracts me from my billeable hours?
I know. I think those things too.
Instead of thinking what if it doesn’t work, we should think about what if it does.
What if ian idea leads to bringing in twice as many new cases this year? What if it allows you to increase revenue by thirty or forty percent? What if it gives you more free time you can use to do something else?
What if it makes you happy?
By definition, most changes won’t work, or won’t work well enough to be worth the effort. But the fact that most ideas flop doesn’t mean we shouldn’t try new things, it means we should try more of them.
Because one good idea could be worth a fortune to you.
I know, you’re skeptical. Don’t have time to think about what you might do, let alone try it. Need to stop reading this and get back to work.
Okay, but I have one more question for you.
When was the last time you thought like a business owner and not like a lawyer?
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