“Besides the noble art of getting things done, there is the noble art of leaving things undone. The wisdom of life consists in the elimination of nonessentials.” -Lin Yutang, writer and translator (1895-1976)
Last night, I spoke at an event. One of the topics I talked about was “The 80/20 principle,” aka, “The Pareto Principle,” the idea that a large percentage of our results come from a small percentage of our activities.
Afterwards, I was chatting with a man who works for a bankruptcy attorney. He liked my talk and was telling me about their practice and how busy they were. He quoted something his employer said, but I wasn’t sure I’d heard him correctly so I asked him to repeat it:
“It’s the cases I don’t take that make me money”.
He explained that the attorney was very selective about the cases he accepts. A lot of business comes knocking on his door, but he turns down a large percentage. He turns down the lower-end of the spectrum of clients, the ones who don’t have enough for a retainer, who need installments, price shoppers, etc., in favor of those who can pay his higher than average fees.
A lot of attorneys will take the lower-end clients, figuring that whatever they pay will contribute to overhead. But this attorney understands that those clients would actually cost him money, and not just in the literal sense of “not paying,” but because they would take up a disproportionate amount of time and energy.
And, he doesn’t have the extra overhead he would have if he accepted the lower end clients.
By eliminating as much as eighty percent of the possible client pool, he is able to run a lean and profitable practice. I’m sure he also makes it home for dinner.














How to be rich and happy
When I was young, I wanted to be a writer. That was my dream. I loved reading and the feel and smell of books. I haunted libraries and bookstores, imagining my own books in the windows and on the shelves.
I was a voracious reader. Non-fiction and fiction. Business, marketing, biographies, history; mysteries, thrillers, detective novels, science fiction. And books on writing.
But while I have written extensively throughout my career, early on, I somehow convinced myself that writers don’t make much money and I needed to do something more remunerative. Make money first, then I can retire and write all I want.
I now know this is folly.
To deny your passions, no matter the financial ramifications, is to deny the truth of who you really are. Working to make money so you can then do something else is simply bad advice.
But what if what you are passionate about is a one way ticket to financial mediocrity? At some point, you have to ask yourself, “What’s more important, money or happiness?” Yes, money is important and having more of it gives you more options. But having money does not guarantee happiness. Legions of unhappy wealthy people attest to that.
How about asking a different question: “What if what you are passionate about can lead to wealth and happiness?” It can, you know. In fact, I believe that following your passion is a much better road map to prosperity than working for money.
I’ve accomplished a lot in my career. I’ve done well financially. Â And now, decades after my childhood passion first stirred in me, I am writing. This blog is just the tip of the iceberg.
How does it feel? It feels. . . right. I can’t describe what I feel as excitement, it’s more a feeling of serenity, of “this is who I am and where I belong”.
But I also have flashes of regret.
What if I had listened to my inner child, the one who wanted to be a writer? What if I had ignored the voice of “logic” that told me to do something else? Where might I be today?
I don’t know if I’d be rich, but I know I’d be happy.
If I’d read the story of “The Rich Fisherman,” I might be in a different place today: