You’re not thinking big enough. Or are you?


We’ve all heard interviews of massively successful entrepreneurs who say they had no idea their idea or business would grow as big as it has or go in the direction it did. They simply followed their passion and, like Alice chasing the rabbit, one day found themselves in Wonderland.

There is another group of entrepreneurs (professionals, artists, athletes, etc.), undoubtedly a smaller group, who right from the start of their business or career, had big dreams and plans for their future. “I knew right from the beginning where I wanted to take this business,” they say.

Which one are you?

Are you putting one foot in front of the other and seeing where it takes you or do you know exactly where you want to go?

John Jantsch, over at Duct Tape Marketing, says that thinking small rarely leads to greatness and makes a good case for thinking bigger. It’s a well thought out article and I want to say I agree with him, but I’m not sure I do.

Jantsch argues that if you think about growing your business by 10%, you won’t do things that could lead to even bigger growth. If you think about doubling your business this year, however, you will think and act much differently, making bigger growth much more likely.

Logical, isn’t it? But is it true? How do we then explain the success of those who simply followed their muse and wound up rich?

Further, couldn’t we make the case that having big, long term plans, might actually work against you, leading you to do things that seem to be the logical next step towards your goal but that aren’t organic to the passion that drives you?

An attorney friend of mine who does a lot of motivational speaking is fond of saying, “You’re not thinking big enough.” It is exciting to think about a much bigger future. I think we get into trouble, however, when we get too specific about that future.

Donald Trump may not know where his next deal will come from but I don’t think anyone would argue he doesn’t think big enough. He knows what he wants and where he’s going but when an opportunity he never imagined comes knocking at his door, he’s smart enough to answer.