Do you do marketing because it’s something you have to do? Or do you do it because you love helping people and marketing is how you find them?

Do you send notes and thank you cards to your clients because it’s a smart thing to do or do you truly appreciate your clients and want them to know?

Do you love it when your clients call you when they need a referral to an insurance broker, car dealer, or building contractor? Or do you say to yourself, “Why are they asking me?”

Marketing has been defined as, “everything you do to get and keep clients”. More than what you do, however, marketing is what you are.

Marketing should be an extension of who you are and what you do. It should not be a department or a project. If you love what you do, if you truly appreciate your clients and the lifestyle they make possible for you, marketing shouldn’t feel like work.

That doesn’t mean you don’t have to make the calls or send the emails. It means that when you do, the words will flow easily and people will know you mean what you say.

If you love what you do and you do what you love, you’ll never work a day in your life.