Why not you?


Youtube thought I’d be interested in watching an attorney explain what to look for when choosing a family law attorney.

The video is made to look like an interview, with the attorney explaining what to look for and what to ask. It’s less than 2 minutes and looks like it was recorded in her office.

Nothing fancy. She probably had a member of her staff record it on a phone.

Under the video, she lists her website, phone number, and an offer for a free consultation. There’s also a transcript of the video.

I offer no comment on the content, although I would stay away from mentioning an hourly rate, even as an example as she does.

Some viewers will think it’s too high and won’t call. Others won’t call because they think it’s too cheap.

Anyway, this is the type of video any attorney could make and post in about ten minutes.

If you’re a novice at making videos, it doesn’t get any easier than this.

You could do it facing the camera, speaking to prospective clients, or like this one, as a simulated interview. The latter has the advantage of looking less like a commercial and suggests that the attorney is someone worth interviewing.

The video has very few views, but that’s another issue. I don’t know what the attorney has done to promote it, but there are many options.

I’d start by optimizing the video with keywords a prospective client is likely to use in searching for information or help.

A video like this one, explaining “How to find a (your practice area) attorney” is a good choice, but I’d add “in (your city or area)” because that’s what a prospective client would no doubt include in their search.

And then I’d create other videos, explaining the law, procedure, risks, options, and other questions frequently asked by prospective clients.

This weekend, set up your phone on a tripod and speak into it. Record some information about your field or about your practice, or both.

Upload your video or videos and if you’re self-conscious about them, put them on “private” for now.

You’ll be only a click away from having a new source of traffic, subscribers, and clients. You’ll also have some great outtakes to show at your next office party.

Ask your clients and contacts to share your video. It’s a simple way to get more referrals.


Viral videos for marketing a law firm


You may have seen a video depicting an unhappy, soon-to-be ex-husband who took the household furniture and cut everything in half.

I didn’t see it until today but apparently, a lot of people did. At last count the video is up to five million views.

The video wasn’t produced by an unhappy husband, however. It was a prank or advertising gimmick (call it what you will) commissioned by a German law firm. That firm recently came clean, admitted their skulduggery and apologized.

But why? It was clever and got a lot of attention. You could say that it made a valuable point, that in a divorce, if you don’t have proper counsel, you could lose half your possessions.

Was it misleading? Yeah, but so what? They could have “signed” the video with the firm name, but it wouldn’t have nearly as many views.

Is the whole idea tacky? Unbecoming for a law firm? You could make that case, but I say, lighten up. Nobody got hurt, a lot of people got a chuckle or two, and the firm got some attention that will, I’m sure, convert into new business.

Do you agree? Disagree? Have you use viral videos for marketing? Are you smacking your forehead and saying, “Why didn’t I think of that?”