Viral videos for marketing a law firm

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You may have seen a video depicting an unhappy, soon-to-be ex-husband who took the household furniture and cut everything in half.

I didn’t see it until today but apparently, a lot of people did. At last count the video is up to five million views.

The video wasn’t produced by an unhappy husband, however. It was a prank or advertising gimmick (call it what you will) commissioned by a German law firm. That firm recently came clean, admitted their skulduggery and apologized.

But why? It was clever and got a lot of attention. You could say that it made a valuable point, that in a divorce, if you don’t have proper counsel, you could lose half your possessions.

Was it misleading? Yeah, but so what? They could have “signed” the video with the firm name, but it wouldn’t have nearly as many views.

Is the whole idea tacky? Unbecoming for a law firm? You could make that case, but I say, lighten up. Nobody got hurt, a lot of people got a chuckle or two, and the firm got some attention that will, I’m sure, convert into new business.

Do you agree? Disagree? Have you use viral videos for marketing? Are you smacking your forehead and saying, “Why didn’t I think of that?”

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