Search Results for: getting things done

Getting nine women pregnant

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How long does it take to build a successful law practice?

It takes as long as it takes and you can’t rush it.

As Warren Buffett said, “No matter how great the talent or efforts, some things just take time. You can’t produce a baby in one month by getting nine women pregnant.”

It also takes focus.

You may have heard this Buffett story:

One day, Buffett’s long-time pilot asked him for career advice. Buffett suggested he make two lists.

First, make a list of your top 25 career goals, Buffett told him. Once he’d done that, Buffett told him to circle his top 5 goals.

His pilot then had two lists and told Buffett that he would begin working on his top 5 goals. Buffett asked him about the other list, the 20 items he didn’t circle.

The pilot said those goals were also important to him and he would work on them intermittently, as and when he could.

Buffett told him that was a mistake. “Everything you didn’t circle just became your Avoid-At-All-Cost list. No matter what, these things get no attention from you until you’ve succeeded with your top 5.”

Buffett knows a thing or two about focus. In his long career, he has achieved extraordinary investment returns investing in a handful of companies at a time.

“Diversification is a protection against ignorance,” Buffett said.
“It makes very little sense for those who know what they’re doing.”

So, if you know what you’re doing as an attorney, if what you’re doing is working, even though it may not be working as quickly as you’d like, stay the course.

Be patient. Stay focused. Your baby will be here when he gets here.

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What’s the hardest part of getting more clients?

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I saw this question posted on a Q & A forum: “What’s the hardest part of getting fit?”

A trainer responded: “The hardest part of getting fit is doing it right now“.

He said that you build any habit by starting and the best time to do that is immediately.

Gotta say, I agree.

Waiting for the right time to start, telling yourself you need to get some other things done first, these are just excuses. Ways to procrastinate and avoid doing what you know you have to do.

If you want to get more clients, or better clients, or earn more income, or otherwise improve your bottom line, get on with it. Now.

Unless that’s not what you really want.

Maybe what you really want is to tell yourself (or someone else) that you’re “working on it”. A lot of people say they want to write a book when what they really want is to have written a book. Or they want to be able to say that they’re working on one.

Just keeping it real.

What’s on your “Later” or “Someday” lists that you should be working on right now? What do you keep moving from “Next” to “Soon”?

The hardest part of getting more clients is starting to get more clients. If that’s what you really want, I suggest you do it today.

This will help

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Ten ways to get more done in less time

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If you could get eight hours of work done in six hours, you would have two more hours to do billable work.

Or you could go home early.

Either way, working faster is your friend.

There are many strategies for getting things done in less time. Here are some of my favorites.

  1. Single-task. Doing one thing at a time allows you to get things done faster because you’re able to focus and work at a deeper level. You’re also not wasting time “task switching”.
  2. Time-block. Scheduling blocks of time on your calendar to work on important tasks or groups of tasks forces you to work on those tasks.
  3. Shorter deadlines. Parkinson’s Law says, “Work expands to fill the time available for its completion,” which means you can usually get things done in less time simply by allotting less time to complete them.
  4. Do your most important tasks first. Get your most important or difficult tasks done when your energy is highest. You’ll be better able to concentrate and work faster.
  5. Plan your day in advance. At the start of the day, or even better, the night before, plan your day so you know what you’re going to do and can move from task to task without having to figure out what to do next.
  6. Divide big tasks into smaller sub-tasks. You’ll procrastinate less when you “only” have to do something that takes a few minutes. You’ll also get a dopamine fix each time you complete a sub-task and check it off your list, making it more likely that you will continue working until you’re done.
  7. Eliminate bottlenecks. Examine all the steps and identify those that slow you down or send you off on tangents. Fix these by finding alternative methods or delegating those steps to others.
  8. Gamify your tasks. Promise yourself a reward for achieving important milestones–making twenty calls, working for twenty minutes, or completing 2000 words, for example.
  9. Take breaks. When you’re “on a roll” (“in a state of flow”), keep going. Lose yourself in the activity. Otherwise, to avoid mental burnout, take a five-minute break every half hour or so. Clear your mind, stretch your legs, and hydrate, before you go back at it.
  10. Done is better than perfect. Give yourself permission to do a “bad” first draft or first iteration. You will often find that its “good enough” and if it isn’t, you’ll have time to fix it. It’s easier to fix something that’s done than to do something from scratch.

Okay, one more: Dictation.

When I was practicing and had staff, I dictated and recorded my work product and had someone else type it. Today, I often use text-to-speech software to get first drafts done in a fraction of the time.

How about you? What are your favorite ways to work faster?

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Getting paid to write snarky emails

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I watched a video about productivity. The speaker suggested that we identify our “A” work, that is, what we do best, and do more of it. We should do less of our “B” and “C” work, and avoid doing anything we might rate a “D” or “F”.

Write down ten or twenty activities you do in your business and grade them. Assign an “A” to your best work, a “B” to work that might not be your best but that you usually do well enough, and so on.

The more “A” work you do, she said, the better, suggesting that you will be happier and so will your clients or customers.

But is that true?

What if our “A” work is something we don’t enjoy? I’m good at making cold calls but I don’t like it. I certainly don’t want to do more of it.

Sometimes, we do things we’re good at simply because we have to. But we don’t want to do them any more than we have to. Hiring and firing come to mind.

There’s another element missing from the equation: value. What if our “A” work isn’t an important part of the job?

You may be good at editing videos, for example, and enjoy it, but if you don’t create them often or they don’t bring in a lot of business, finding ways to do more editing isn’t going to help you build your practice. What’s more, your editing skills aren’t your highest and best use. You could pay someone $30 an hour to do it while you earn $300 an hour doing legal work.

As you go through your list of work activities, assign a letter grade for all three elements: what you do best, what you enjoy, and what contributes the most value to you or to your clients.

Ideally, you’ll find some activities that all get all “A”s.

What do you do with the rest? Eliminate them, if possible. Delegate them. Or, if they are necessary and they can’t be done by anyone else (be honest), see if you can do them less often or more quickly so you’ll have more time to do your triple-A work.

I’m good at showing you how to get more referrals

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Running out of things to do

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What if you woke up one day, looked at your to-do list and there was nothing on it. No tasks, no projects, nothing to do or update or learn–nothing. Bupkis. A blank slate.

Relax, it’s never going to happen. But imagine for a moment that it did.

It would be weird, wouldn’t it? Since pre-school, we’ve always had things to do. Now, nothing? It would be frightening. And exciting. You can do whatever you want.

If you had to fill your list from scratch, what would you put on it? Tasks and projects, big and small, now or next–what would you put on your list?

When I began my recent “Kanban” task management experiment, that’s what I asked myself. I emptied my head and wrote down everything I could think of. Then I went through my lists in Evernote and added more items.

Well guess what? Between my “deferred” and “backlog” and “ready” lists, I have a grand total of 59 tasks and projects. Comparing this to the many hundreds in Evernote, it’s shocking.

When I look at my new list, I get a little nervous, thinking I must be forgetting things. But I also feel good. Like I’m starting a new adventure.

Starting over is liberating. It gives you a fresh perspective on your priorities. And, like cleaning out closets and paring down to the essentials, it makes room for new and better.

Of course, I’m not done. I haven’t gone through everything. Not even close. My Someday/Maybe list alone has hundreds of additional ideas.

But I’ve got to say, so far, my little experiment is a huge success. I look forward to looking at my options. I enjoy choosing–and doing–the things on my list. And, I’m getting a lot done.

Come on in. The waters fine.

Now, I’m not suggesting you jettison whatever it is you use to collect and manage your tasks and projects unless you want to. I suggest you experiment, like I am, and start some new lists.

If you use a new app or system, do like I did and start adding the most obvious or pressing matters. If you use the same app, move everything to a single (temporary) folder or file and start adding things back.

If your lists have grown too big and unwieldy, if you find yourself ignoring many entries (like the hundreds of Someday/Maybe items in my system), if you find yourself slacking off from a weekly review, this might be just the thing to jump-start the new, better organized and much more relaxed you.

Give it a try and let me know what you think.

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Have you done your marketing workout today?

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You don’t have to fall in love with marketing any more than you have to fall in love with exercising. You keep doing it because you love the results.

Do it long enough, however, and you might fall in love with the marketing itself.

At some point, your brain will associate the positive results you’re getting with the activities you’re doing. You’ll get a chemical rush in much the way you do when you exercise. Eventually, you’ll do the activities as much for the enjoyment of doing them as for the results.

When that happens, you won’t have to force yourself to do the activities, they will be a natural part of who you are and what you do. When you wake up in the morning, you won’t think about legal work necessarily, you’ll think about writing a blog post or calling someone to invite them to lunch.

How do you get to that point? You keep at it, a few minutes every day, no matter what else is going on in your life. You get your marketing workout done, no matter what.

You do the laps. You do the reps. And you keep doing it, over and over again, until the day comes when you realize that you can’t keep up with all the new business you’re bringing in.

Like exercise. One day you look in the mirror, and you don’t recognize yourself.

Like exercise, the hardest part is getting started. After that, the hardest part is to keep going, to get through the pain and the desire to quit, until it’s a part of your daily routine.

Here’s how to do that:

MAKE A COMMITMENT  

Schedule marketing time on your calendar. Make an appointment with yourself and don’t miss your appointments. If someone wants to see you or talk to you during that time, they’ll have to wait until you finish your appointment.

START WITH EASY

If you’re completely out of shape, don’t start training for a marathon, start with a 15 minute walk. Keep a list of easy things you can do that are marketing related, things like writing down names of people you want to talk to or ideas for articles or blog posts or presentations.

GET A WORKOUT PARTNER

Like a trainer at the gym, find someone who will hold you accountable to getting in your workout, but also someone with whom you can share ideas and cheer each other on.

KEEP A JOURNAL 

Write about your tough days and your doubts, your victories and goals. Take notes about your execution. Write down ideas.

STUDY MARKETING 

Read, takes courses, and never stop learning. Associate with other professionals who value marketing and do it every day.

REWARD YOURSELF

Take pride in your progress. When you hit a milestone, treat yourself to a nice dinner or a weekend getaway, or buy yourself a new toy.

THINK LONG TERM

Don’t measure results in days or weeks, give yourself months or years. If you give yourself a year before you evaluate your progress, it won’t matter if you mess up today. You’ll shrug it off and get it right tomorrow.

Eventually, you’ll see a breakthrough and you will literally be a new person. Like many formerly out-of-shape people who start walking and eventually get into the best shape of their life, you’ll find yourself saying, “I’ll never go back”.

Marketing is easier when you have a formula and a plan 

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Maximum Referrals: The Ultimate Guide to Getting More Clients and Building a Successful Law Practice

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Maximum Referrals: The Ultimate Guide to Getting More Clients and Building a Successful Law PracticeLet’s face it, referrals rock. Of all the marketing methods you could possibly use, there’s nothing more powerful or profitable than referral marketing.

Referrals mean you get new clients without depending on networking, blogging, speaking, social media, or other marketing methods, and without spending money on advertising.

Not only are referred clients more profitable, they are usually better prospects than you typically get through advertising or the Internet. Because someone they know, like, and trust recommended you, they come to you “pre-sold” on your ability to help them.

As a result, they are more likely to make and keep an appointment, and more likely to sign up.

Imagine your phone ringing every day with new clients on the line who were referred to you. Imagine hearing from clients every day who say they have someone they want to refer.

In my practice, 90% of my clients came from referrals, and most of those came from my clients. Getting good at referral marketing allowed me to build a big practice in a very competitive field.

Not only did I make a small fortune, I was able to cut my work week down to just three days. Three days!

Anyway, if you know my story, you know that things didn’t start out that way. As a new lawyer, I couldn’t bring in business to save my life. In fact, my first five years in practice, there were many months when I didn’t have enough money to cover buy groceries, let alone pay the rent.

Referral marketing saved me. Once I figured out how to turn on the referral spigot, my income quickly quadrupled.

Maximum Referrals: The Ultimate Guide to Getting More Clients and Building a Successful Law Practice, shows you how to do what I did.

You’ll learn how to increase the number of clients who send you referrals, and increase the number of referrals each client provides. If you get one or two referrals each month today, you could soon double or triple that number. By this time next year, you might be getting referrals. . .

. . .every single day of the week.

Like I did in my practice, once I used the strategies and techniques in this course.

In Maximum Referrals, you’ll learn

  • How to turn your clients into your own private sales force
  • How to create letters and documents you can send to you clients that “do most of the talking for you”
  • How to get referrals from new clients, former clients, and from people who don’t hire you
  • A ridiculously easy way to get clients to refer MORE OFTEN
  • How to create and use “referral devices” that make it easier for clients to get the word out about your services
  • How to create a referral culture in your practice that effortlessly brings in new clients
  • The simplest way to get more referrals that you’re probably not doing
  • What to say to clients about referrals (if you must), and the best times to say it
  • Indirect referrals: what they are and how to get them
  • How to get referrals from clients who don’t know anyone who needs your services!
  • How to turn your client database into a powerful marketing tool
  • And more. A LOT more.

The course comes with

  • Forms for analyzing and tracking referrals
  • Model referral letters you can adapt and send to your clients and former clients
  • An action plan and step-by-step instructions for incorporating this system into your practice

You also get a BONUS REPORT, “What the wealthiest lawyers do that most lawyers don’t!” Trust me, this report might just be the most valuable information in the entire course.

Maximum Referrals isn’t just a collection of ideas, letters, and forms. It’s a complete system for getting more clients and building a successful referral-based practice. Study the material in this course and use even a handful of these strategies and techniques, and I promise you your practice will never be the same.

I know that because I’ve taught these strategies and techniques to thousands of lawyers, in every practice area you can think of, in more than 60 countries. From solos to partners in 1000-lawyer firms. Hundreds of lawyers around the world told me their results. Many doubled or tripled their practices using what I taught them. Some got rich.

These strategies worked for me and many other lawyers, and that’s why I know they will work for you.

Maximum Referrals comes in pdf format and is available for immediate download. You can use PayPal or a credit card. You get the complete system, with all the forms and model letters and the bonus report, for just $97. 

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 Recommendations

Here’s what attorneys say about my programs:

As an update about the success I have had with [this technique], the 2nd client (and the one I thought would not use that approach) agreed to the plan. As a result of using this approach, I deposited over $60,000.00 since purchasing the cash flow for attorneys program. Wow!!”

A few days later: “Went 3 for 3. Last one agreed today and paid me. I put $75,000.00 in the bank in 2 weeks. I love it!” —Jack Robinson, Texas

“I think your materials are great. I got a lot out of them. I started using one of your techniques but I got so many responses, my secretary was going crazy and made me stop! I’m going to hire a young lawyer to handle the extra work, so I can spend more time marketing.” –Bernard H., MA

“I am one of your original subscribers. Last year was my biggest year ever. I moved about $2 million in PI cases across my desk. Most of those clients were retained using techniques you taught me. Not bad for a sole practitioner.

Your internet advice over the phone already saved me the price of your course and will make me a fortune in the future. As you know, there is a gold rush going on in the internet. Lawyers who hesitate will be left behind and broke. —John J. Schalter, MI

David, you were kind enough to offer a detailed, five-page critique of the networks I had been forming among other lawyers. You had asked me to keep you informed of my progress. I am happy to report that my first case resulted in a $10,000 fee within the first month! Much of what you said in your five-page letter proved prophetic. So far I have received 6 cases that I would not have otherwise had.–David Wright

I’m finding your program extremely helpful. In the first week of business on a part time basis, I have 3 new clients. –Jane K., LA

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More recommendations

Your materials are unbelievably good! I should know. I used to be the marketing director of a 100,000 member association headquartered in Kansas City. We had a large marketing department and did all of our own creative, production, copywriting  etc. I ran the whole show so my expertise has been in the marketing arena.

Having said that, let me tell you, your course taught me more about marketing legal services than the entire sum total of all the marketing research and reading I’ve done over the last decade. There’s something there for every attorney.

I project that your guidance will add an additional 2 to 3 clients a week. . . and at an average of fee of $1500 per client. . . well you do the math.

I thank you. . . my wife thanks you and my kids thank you. Oh yeah, like the commercial says. . . we’re going to Disneyworld. . .thanks to you.” —Bill H., KS

I have never seen such a collection of relevant secrets and pragmatic ideas on how to build a law practice. I had always assumed that successful lawyers either: (1) never gave away their secrets; or (2) did something unethical to obtain their clients. The fact that you would even consider sharing the secrets of your success says a lot about your character.

[T]here are a lot of struggling lawyers that I have attempted to help over the years. So many drop out of the profession and change careers because they can’t make a living practicing law. You may never hear about all the careers you have saved. You will never know all the good you have done.” –David W.,TX

“[My three partners and I] were very happy with what we received. A lot of thought and energy appears to have gone into the program. It was good to see more subtle approaches that appear to fit our firm’s nature. We expect to quadruple our income by the end of the year! Seriously, we are quite busy and have for the first time hired an associate.” —Robb K., Chicago, IL

“The marketing approach is a very practical one. [You] provide concrete suggestions suitable for a wide variety of legal practices.” –Vera B., FL

How refreshing to finally find marketing advice from someone who understands the legal profession. I had become frustrated with my current marketing advisor’s more generic approach and it is already apparent that your advice will be much more helpful.” –Alice K., CA

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Get more work done by doing it in batches

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I just saw a video by a very successful Internet marketer who says he works an average of four to eight hours per week. Mondays is work day. He writes his blog posts, records and edits his videos, and does everything else he needs to do for the week. Then he takes the rest of the week off.

This might not work for everyone, he acknowledges, but it works for him. It allows him to finish things more quickly because he gets into the flow of whatever he’s doing, and keeps at it until it’s done.

Could a lawyer do something like this? Probably not, at least to this extent. For one thing, most attorneys put in many more hours than this fellow. We couldn’t get everything done in a day. In addition, much of our work is dictated by other people’s schedules and agendas.

We could use the concept of “batching” our tasks, however, to get certain things done in less time.

For example, we could dedicate a day (or a half day) for all of our writing. We could write a week’s or a month’s worth of blog posts and articles in one stretch of time and have the rest of the week or month for other things.

I haven’t tried this. I typically write a new post each week day and I don’t know what I’m going to write about until I sit down to do it. But I like the idea of cranking out a week’s worth of work in a few contiguous hours. I might give this a try.

I found another Internet marketer who works a full week. He is prodigious, producing tens of thousands of words each week, and claims batching as a key to getting so much done.

How about you? Do you think you might get more done if you designate two afternoons a week for client meetings instead of spreading them throughout the week? Could you block out Tuesday mornings for file review and get most of your week’s dictation done in one or session?

Something to think about?

Now if I can just figure out how to get a year’s worth of work done in a week. . . let me get back to you on that.

Need more clients? Get this

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Marketing plan for lawyers: getting ready for the new year

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I’m being interviewed later today by a reporter for the Canadian Bar Association. She’s doing a story about what young lawyers need to do to prepare for the new year. I plan to tell her the same thing I would tell any attorney. Just follow these three simple steps:

STEP ONE: TAKE INVENTORY

The first thing you should do is to figure out where you are. A good way to do that is with a “S.W.O.T. Analysis”–figuring out your Strengths, Weaknesses, Opportunities, and Threats.

THREATS

Are you in danger of losing a good client? Are unreasonably high expenses causing cash flow problems? Have you been accused of doing something wrong that’s hurting or may hurt your reputation?

If there are holes in your ship, plug them so you can continue your journey. Do what you have to do to eliminate threats and minimize potential losses, but don’t dwell on them. Deal with them and move on.

WEAKNESSES

Are you deficient in any areas of knowledge? Do you need to improve certain skills? Do you need more referral sources, more clients, or better clients? Are you attracting clients who can’t or don’t pay? Do you need to get better at getting retainers? Is your bookkeeping a mess?

Figure out where you are weak and then look for solutions. Take courses, ask other lawyers for help or advice, buy equipment, delegate or outsource the problem so you can focus on your strengths and opportunities.

STRENGTHS

What are you great at? Find something you excel at and leverage it to make it even bigger and better. Focus your time and energy on taking something that’s going well for you and build on it.

If you get good results with a certain type of client or case, you should focus on getting more of those clients or cases. That may mean eliminating other practice areas or turning away clients who don’t fit your ideal client profile.

In the marketing arena, if you are good at networking, do more of it. Ask your contacts to introduce you to their colleagues. Find a second networking group if you have the time or a better group if you don’t. Work deeper within the organization to gain even more influence. Volunteer for committees, take on more responsibilities.

If you like the Internet, create more content, learn about SEO and social media, do more guest posts, and start creating videos.

If you like to write, write. If you like to speak, speak.

Look at your skills and your preferences and focus on them. What do you do best? How can you do more of it and get even better at it? How can you leverage it to get an even bigger return?

OPPORTUNITIES

Make a list of people you know and like and brainstorm ways you can improve and deepen your relationship. They can lead you to new clients and new referral sources. They can provide you with advice and ideas. They can send traffic to your website, provide content for your blog or newsletter, and promote your event or offer.

Make another list of people you don’t know who sell to or advise your target market. Make plans to approach them to see how you might work together.

Go through your notes and files and collect all of the ideas you have recorded for marketing your practice, improving your work product, increasing your productivity, or increasing profitability. Put a star next to your best ideas.

STEP TWO: CHOOSE ONE BIG GOAL

Once you know where you are, the next step is to determine where you want to go. What do you want to accomplish next year relative to your practice or career?

Instead of writing down five or ten goals, as you may be inclined to do, I suggest you write just one big goal. Come up with as many candidates as you want to but then, choose one big goal that gets you excited.

Selecting one goal will force you to focus on that one goal, and nothing else. The odds are that many of your candidate goals are related to your one big goal and are, in fact, stepping stones on the path to reaching it. If your goal is to increase your net income to $250,000, for example, other goal candidates, e.g., “bring in six new clients per month,” are action steps you need to take to accomplish your singular income goal.

Of course you will have additional action steps. You don’t just bring in six new clients, for example, you have many things you need to do to bring in those clients. And that leads us to step three.

STEP THREE: WRITE A SIMPLE MARKETING PLAN

Why a plan? Because you need to know what to do, silly. Because come the first of the year, when you’re ready to get to work, you need a list of projects and tasks that will move you forward towards your goal.

Why simple? Because if your plan isn’t simple, you won’t do it. You’ll get bogged down in detail. You’ll spend more time working with your lists and planning your plans, and have little time to get anything done.

So, figure out where you are, then where you want to be, and from that, write a plan for accomplishing it. Keep in mind that the plan you start out with will almost never be the plan that gets you to your goal. That’s because plans change, circumstances change, and you will change. And that’s okay. Your plan will get you started, and getting started is the most important part.

The Attorney Marketing Formula comes with a simple marketing plan for lawyers. And a lot more stuff you need to know.

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Grow your law practice today by getting excited about tomorrow

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Your employees (and you) come to work every day knowing pretty much what to expect. You’re going to have documents coming in, you’re going to produce documents and send them out. You’ll open some new files and close others. You’ll be on the phone talking to people about the same things this week as you talked about last week, and the week before.

Same old, same old.

Where’s the excitement? Where’s that something new that gets people out of bed in the morning with their pulse beating a little faster? Where’s that something different that people can talk about and look forward to?

You need to find that something.

Something you can promote to your team so they can get excited and creative and work harder than they’ve ever worked before. Something that makes them look forward to coming to work each day, glad to be a part of your team.

What are we talking about?

It could be money. A bonus for achieving certain results. A trip. A weekend. A dinner. (You do know that your employees can bring in a lot of business, don’t you?)

It could be recognition. Employee of the month, who gets featured on your blog and gets the last Friday of the month off, with pay. Recognition is powerful. Men die for it. Babies cry for it.

It could be a cause. Something in the community you are passionate about. Something you want to change or build.

It could be new tools or techniques. Cool new tablet computers. A new training program. A new way of doing what you’ve always done.

Create an environment that’s fun and exciting, where your folks don’t know what’s going to happen every day.

Every day, you should either have something to promote or something to recognize. It could be progress reports on something already announced. It could be something new. Or it could be something that’s not yet here but is coming next week or next month.

How do you make things fun and exciting for yourself? Set a goal and a reward for reaching it. If you bring in so many new clients this month you get to take that trip to Tahiti. If you really want to make it exciting, tell your team (or family) about the goal and the reward so they will hold you accountable.

Same old, same old may get the job done, but if you really want to grow your law practice today, you have to get excited about tomorrow.

Want more referrals? Quickly? Try a 30 Day Referral Blitz.

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