I’ve said before that if you’re new to social media you should start with Twitter. Reason: you only need to fill out one paragraph of information to set up your account. Your profile on LinkedIn, by contrast, requires more effort.
LinkedIn is important for attorneys because it serves as a sort of online CV. In fact, many professionals link to their LinkedIn profile precisely for that purpose. Your profile helps prospects and other professionals quickly assess what you have done for others and thereby see what you can do for them.
As LinkedIn develops, it is also becoming a platform for meeting and engaging others. Their forums are a great way to find and connect with other lawyers, as well as prospective clients and referral sources (or employers).
And LinkedIn is all about business. Unlike Facebook, you won’t have to wade through photos of your friend’s kids or cats, or listen to updates about their most recent meals. In fact, one writer is predicting that LinkedIn will survive Facebook precisely because it is dull and business-like.
But while LinkedIn may be considered dull, your profile need not be. You aren’t limited to posting only the facts about where you have been and what you have done. You can add personality to your profile, and well you should.
As much as your capabilities, people want to know about you, the person. Give them a sense of what it would be like speaking with you and working with you:
What motivates you to do what you do? What kind of movie or book character do you identify with? What is your mission?
If you don’t yet have a LinkedIn profile, don’t let the volume of information requested, or its importance, stop you from getting started. Fill in the basics today. You can add more tomorrow. You can use this brief tutorial on optimizing your LinkedIn profile as a starting point.
A lawyer’s bio is the most important part of his or her social media profile and web site. Use it to tell people your story, not just the facts. Facts tell but stories sell.






Great advice on starting a new law practice (or growing your old one)
Marketing legal services is simple. A lot of common sense, really. You don’t need a bunch of high tech solutions or a complicated process. What you need are people.
An article in today’s Forbes Magazine tells the story of a Los Angeles lawyer who started her own practice in the summer of 2010 and in less than two years built a successful estate planning practice.
In, How I Got My First Client and You Can Too, attorney Sonia Tatiyants outlines what she did to get her first client and beyond.
She didn’t advertise or build a powerful web site. She didn’t have the money to do that, even if she wanted to. What she did is decidedly low cost and low tech. She began by contacting everyone she knew to announce the opening of her new practice.
It doesn’t get simpler than that.
By the way, if you’re not new, find a reason to contact everyone in your database and remind them that you are still here. Someone on your list needs your services, or they know someone who does.
Taking things a step further, Tatiyants also realizes that her clients can not only send her referrals, they can become a source of business for the professionals in her network. In positioning herself as a “trusted advisor,” her clients and contacts look to her for referrals when they have a problem or need. She refers them to the other lawyers, CPAs, financial planners, and insurance agents in her network.
She also understands the importance of keeping her clients happy. One way she does that by making sure they know what to expect with their case. By managing their expectations, her clients don’t get frustrated with delays or when they get something in the mail.
Finally, she understands that for her practice to continue to grow she needs to put systems in place that will allow others to do administrative tasks so she can focus on the lawyering (and marketing).
Great marketing advice for new lawyers and old. Even lawyers who are very old.
But there’s something she left out of the article that I know every lawyer would like to know. How did she get featured in Forbes magazine?!