You want more clients, right? Better clients? Clients with lots of business for you? Clients who are easy to work with, like and trust you, give you good reviews and referrals and pay you a lot of money.
You want bigger cases, work that’s interesting and challenging and enjoyable. You want fewer problems, lower expenses, higher fees, less stress.
You want to feel good about what you do and look forward to starting your day. You also want time to relax, have fun, spend time with people you love, and do things on your bucket list.
You want it all and I don’t blame you.
How do you get it all? You don’t get it by focusing on what you want. You get it by focusing on what your clients want.
And helping them get it.
When you focus on signing up more clients and making more money, when you spend a lot of time thinking about your practice and yourself, it often gets in the way of doing what you are hired to do.
Your goals are important. Write them down, think about them, but don’t dwell on them.
Spend your day serving others, not just because that’s what you’re paid to do or ethically required to do but because you truly care about helping them.
That’s how you get what you want.
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