A simple way to make a good first impression

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If I could recommend only one book on the keys to success, it would be "How to Win Friends & Influence People" by Dale Carnegie. It is a classic, a masterpiece of simple, effective advice for getting people to like you.

Mr. Carnegie’s second of six keys is this:

"SMILE"

When we smile, there is a chemical reaction in our brains that makes us good. Try it! Even if you don’t feel like smiling right now, do it anyway and take note of how it makes you feel.

When we smile at people, they tend to smile back at us. It is a natural human reaction. Our smile says "I like you" and people like people who like them, so they smile back. And they feel good when they do, and associate that feeling with their perception of you.

The more you smile, the better you feel and the more people will like you. This is clear. So why is it that people don’t smile more often? One reason is they don’t like their teeth. They may be discolored or crooked or there may be gaps or missing teeth. If your teeth need work or aren’t as white as they used to be, it’s hurting your business and probably your social life, too. Get them fixed, make them whiter, and SMILE!

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How to get free traffic for your blawg

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If you’ve are a regular reader of this blawg, you know that I have had the BlogRush widget installed on my site since it first came out. You can see it in the right-hand sidebar. It has provided a steady of stream of referrals to me each month, all free traffic. If you have a blog, consider adding the BlogRush widget.

Some months ago, the BlogRush people instituted a new web site–TrafficJam.com. The site lists the top blogs in the BlogRush system in various categories, by popularity of posts. This has also brought traffic to my site. I’m not sure how many lawyers this includes since TrafficJam has a multitude of consumer-related categories, but it doesn’t matter. The more traffic I get, the more referrals the BlogRush system gives me.

Anyway, go to TrafficJam.com and click on the category for Law & Legal. As I write this, my recent post, "How to get big personal injury cases" is number three on the list. Pretty good, wouldn’t you say? At number 10 on the list is my article, "When the ABA wants to interview you. . .". My post, "Hot practice areas for lawyers? Here’s what I think. . ." is number 33. And, as I scroll through the list I see other articles from me (The Attorney Marketing Center). I think what happens is the popularity of the articles depends on the number of clicks they get (so click on mine when you see them!) Actually, I think they also factor in clicks from websites that display the BlogRush widget and other factors.

Check out TrafficJam.com and BlogRush.com and see what you think. If you do sign up, tell your friends who have blogs (lawyers or not). If they sign up, you’ll get credits for their referrals (clicks from their web site) which will bring you even more traffic.

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How to get big personal injury cases

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A personal injury attorney wrote and asked me if I have a strategy for bringing in bigger cases. I was a personal injury attorney for most of my legal career and when I look back at what I did, I have to say that I did not have that strategy. In fact, I intentionally focused on bringing in a volume of smaller cases.

My thinking was that quantity would bring quality. Bring in thousands of clients over a period of years and you are bound to have some big cases in the mix. And that was certainly true for me. But I also recall thinking, as every personal injury attorney does, that one day, I’ll get a case that will bring me millions of dollars in fees and I’ll be able to retire if I want to. But in twenty years, that never happened. Big cases, yes, but not a single practice-making monster.

But there’s something else I understood and that was that I was not one of the big boys. The biggest cases are almost always handled by the biggest names and most of the time, they are referred there by other attorneys. I wasn’t prepared to compete in that arena. I didn’t have the expertise and, more importantly, I didn’t have the passion for developing it.

The best strategy for getting the biggest cases is to become one of the best lawyers. Win bigger and bigger verdicts, develop your skills and your reputation amongst the bar, and when you have the respect of your colleagues, you will get their referrals.

Another way to get big cases is the one adopted by a lot of attorneys who aren’t one of the best and that is to appear to be. They swing a big stick with multiple full page yellow page ads and TV commercials, they sponsor charitable events attended by centers of influence in their community, they network with the right people, send press releases celebrating their victories, and otherwise promote themselves so that they appear to be one of the biggest and one of the best. And by and large, it works.

To do this, you need money and some marketing skills, but most of all, you need drive. The biggest promoters have big, healthy egos. They are driven as much by the desire for attention as the desire for money. I’m not taking anything away from them. They are usually good enough to serve their clients well and smart enough to bring in one of the best when they aren’t.

If you’re not one of the best and you aren’t willing or able to become one, and if you’re not willing to do what the big promoters do, there is an alternative: target niche markets. Become the biggest fish in a small market where word of mouth is strong and limited resources (and hubris) can go a long way. Become the attorney everyone in that market thinks of when they think of injuries. Network in that market, write for that market, serve that market and the centers of influence in it, and over time, you’ll get big cases. Do it well enough and long enough and you may even get one of the very biggest.

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What I learned about marketing (and creating wealth) in Cancun

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My wife and I just got back from a week in Cancun. We were at a five-star resort, courtesy of a company I work with in another business. They have twelve restaurants and everything is truly first class.

The thing about this resort is that everything is included in your stay. Eat all that you want, drink all that you want, and never reach for your wallet or sign for your room. We had room service every morning and ordered just about everything they had on the breakfast menu (and ate everything, too).

The menus have no prices on them. It doesn’t matter; order whatever you want.

There is no tipping. Everything, from the chartered bus ride from the airport, to baggage handling to rides in golf carts to get around the sprawling grounds, are taken care of.

I could go on about how well we were treated, the amenities and so on, but I want to make a point. Two points, actually.

First, while I was there, I thought about how relaxed we were not having to think about how much anything cost. Sure, I can afford the estimated four thousand the trip probably cost, but it’s still refreshing to not have to think twice about what anything costs or how much to tip someone. And I thought about how that applies to marketing legal services.

What our experience did was reinforce the efficacy of "flat rate" billing for legal services. When your clients can have your services without having to wonder or worry about how much you’re going to charge them for that ten minute phone call or for the photocopies or for bringing in a law clerk to take notes during your meeting, they are much happier clients. They’ll be more inclined to hire an attorney who "takes the risk out of the deal" and they are happier and easier to work with throughout the engagement, all because there aren’t any surprises and they know they won’t be nickle-and-dimed.

The second thing I thought about was how a stay at a resort like this is good for reinforcing a "wealth mindset." If you want to be wealthy, getting a taste of what wealth is like provides your subconscious mind with an example of what you are seeking. The good feelings one associates with not having to look at prices on the menu, for example, are worth experiencing. Do you still look at prices on the menu? Do you do that first? What would it be like if you didn’t have to do that anymore?

If Cancun isn’t in the cards for you right now, find something small that is, something you can treat yourself to (and pay in advance for) that will give you a taste of what it is like to have financial freedom. Or, do something that doesn’t cost anything. Go to an art show, for example, and pretend you can buy anything there without giving it a second thought. Relax and imagine how good it will feel to be able to actually purchase anything on display. If you can get to a place of feeling good about that, if you can "have" the life you seek in your mind, that is the first step towards achieving it in reality.

Unfortunately, most people have trouble doing that. It’s not that they can’t use their imagination any more. It’s that when they do, they think negative thoughts that aren’t conducive to attracting wealth. They think about how much things costs and how unlikely it is that they could buy it. They become self-conscious about the experience, thinking they must look foolish or they are wasting their time. Instead of thinking about what they want, they think about (and attract) what they don’t have and what they don’t want and thus, they wind up getting more of what they don’t have and don’t want.

How do you get to the point where you can truly relax and enjoy the experience of imagining having the life you want? How can you think about having what you you want instead of why you don’t have what you want? You start with where you are and what you are thinking and how those thoughts make you feel.

If thinking about buying a $20,000 painting makes you feel bad (because you can’t afford it now and don’t know how you’ll ever be able to), then reach for a thought that feels better when you think it. If thinking about "buying it now" doesn’t feel good, perhaps thinking about "buying it someday" will feel better. If that thought feels better than wherever you are right now, think about that, and from that vantage point, you will have a basis for continuing to think better feeling thoughts until you literally think your way into manifesting your desires. It starts in your mind and with your feelings and while you may not be able to control whether or not you can go to Cancun right now, you have 100% control over what you think and how you feel.

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The quickest way to bring in clients

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Q: How do I bring in quality clients fast? I think the best way to bring in a steady stream of [type of] clients is to find a good referral source. What should I do?

A: Referrals are the BEST source of quality clients, but they are usually not the FASTEST. It takes time to build relationships, earn trust, develop a reputation.

If you can compensate those sources (i.e., referral fees to other attorneys, if permissible), or work out other kinds of alliances (paid advertising, cross-promotions) where the source has a more immediate incentive for working with you, then you could get some quick business.

Of course your clients are the first place to look. They should be willing to refer, but they may not be able.

Generally speaking, nothing is faster than advertising (except publicity, but you have limited control with that). Cost is obviously an issue. You could try writing for targeted publications and speaking and networking at targeted events. You’ll get access to the right markets, at no cost, plus the unspoken endorsement of the meeting holder or publication, and if you get your message in front of the right people, you will get clients.

Remember that you are always marketing to at least two separate markets: prospective clients and prospective referral sources. One is not necessarily better than another, nor faster.

Q: How do I know if I’m targeting the right market?

A: A market is only as good as your ability to communicate with it. Do prospects have an organization you can join? Meetings you can speak at? Publications you can write for or advertise in? Can you find centers of influence in that market with whom you can network?

Most lawyers look at their services first and then look for people who need those services. Better is to find a market with a need, then look for ways you can satisfy that need.

Start with professionals and business contacts you already know. What markets do they serve? What unresolved needs do those markets have? Find the market first, then work backwards.

You’ll have greater success giving people what they WANT, which may or may not be what they NEED. Find out what people want and then look for ways to help them get it.

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How full is your bucket?

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"How Full Is Your Bucket?" by Tom Rath and Donald O. Clifton is a little book filled with big wisdom. Here’s why you should read this immediately: 

  • It reveals simple but powerful strategies that can dramatically improve your relationships with clients, employees, friends, family, and others. These strategies can increase your income, improve your productivity, and even improve your health and extend your lifespan.
  • It is based on 50 years of research, not guesswork. The authors PROVE their premises.
  • You can read the book in an hour and begin using the principles immediately. In my opinion, you’ll see results in days, if not hours.

The book is based on the relatively new field of "Positive Psychology," which focuses on what is right with people rather than what is wrong.

The book and accompanying web site show you how to replace negativity and criticism with positive strategies to obtain desired results.

Good reading!

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California Bar Journal: “Depression takes a heavy toll on lawyers”. But that’s not why I retired.

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According to a Johns Hopkins University study, lawyers suffer the highest rate of depression among workers in 104 occupations. A University of Washington study found that 19 percent of lawyers suffered depression compared to 3 to 9 percent in the general population. So says the The California Bar Journal, the “official publication of the State Bar of California,” in a May, 2008 cover story.

Depression among lawyers is apparently such a big issue that a third-year law student who chairs the ABA’s Law Student Division, Daniel Suvor, has declared a national mental health day for law students. I don’t know about you, but to me, that’s depressing.

Tim Willison, a licensed clinical therapist who treats lawyers suffering from depression, describes the telltale signs: fatigue, low energy, a sense of being overwhelmed. Willison says, “They may have come to the point they can’t bear to open another envelope from the State Bar, and those unopened envelopes are piling up in a drawer somewhere. They don’t feel they can deal with one more demand from a client. They can’t answer the phone. If they’re at the beach on a beautiful, sunny day, it’s “So what?” They can’t experience pleasure. Nothing is fun. They may have trouble sleeping. There may have been a change of appetite.”

Willison says things are particularly hard on solo practitioners, who besides working long hours, do everything in the office, from making copies to filing papers at the courthouse. And as solos, they are isolated. California Lawyers’ Assistance Program Director, Janis Thibault, believes lawyers belong to a ‘lonely profession’ and have difficulty making connections because of the adversarial nature of their work.

Some readers of this article and these studies may say, “what’s going on, here?” I say, “why is anybody surprised?”

Recent articles about amazingly high attrition rates among lawyers, including those in their first few years of practice, are no longer news. It’s undoubtedly true that many lawyers leave because they can’t get a (high-enough paying) job or make it on their own. One law school graduate actually sued his law school for misrepresenting career prospects. But what’s equally true, and obvious for those of us who have “been there and done that,” is that being a lawyer is a thankless, lonely, and mentally punishing way to make a living, and it’s just not wroth it.

I don’t speak for everyone, of course. There are many happy lawyers. But there are just as many who, while not depressed in the clinical sense, range from disillusioned all the way to seriously unhappy with their chosen occupation. I was one of the latter.

My father is a lawyer. When my daughter recently graduated from college, he encouraged her to go to law school. He had done the same thing with me, and I bit. I knew it was a mistake almost right from the beginning of my career, but it was twenty years before I “got out.” Not surprisingly, I told my daughter not to go to law school. Yes, it’s a good education, but for too many lawyers, practicing law is not all it’s cracked up to be.

By most definitions, I had a successful career. I made money and I helped a lot of people. But if I added up all the pluses and minuses, I would have to conclude that for me, a law practice was too demanding, too stressful, and not rewarding enough. Overhead, employees, deadlines, responsibility, stress, lack of time, ethical compliance, CLE. I’m sure you can compile your own list. I don’t want to sound bitter, because I’m not. My legal career prepared me for who I am, and what I do today, and I am thankful for that. But would I do it over again? No way.

I have on my desk the form to submit to the California Bar formerly tendering my resignation. I was sworn in in 1979, and went “inactive” in 2001 and I’ve had this form for months. I don’t know why I haven’t sent it in. Maybe it’s because I worked so hard to earn my degree and license and build a practice. Maybe it’s because it’s difficult to say goodbye to something that identified me for so many years. The finality and quasi-irreversibility of the act (re-instatement is possible, but difficult) surely has something to do with it. And maybe it’s just ego.

I didn’t even read the letter that comes with the form, until yesterday, when I realized that I’m never going back. I signed the form, put it in the envelope, but still couldn’t mail it! But today, having written this piece and remembering what life was like “back in the day,” I’m ready. Off it goes, formerly closing that chapter in my life.

It feels good. Liberating. The right decision. The only weird part: my father is still practicing.

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Is blogging a “massive mistake”?

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(Originally sent to my ezine list, The Prosperous Lawyer.)

You haven’t heard from me in a few weeks–because I haven’t written much lately. I’ve posted several articles on the blog , but I haven’t kept pace with my original "posting" schedule.

There’s a simple reason for that: I’ve been busy. Okay, that’s not completely true. I haven’t written much lately mainly because I didn’t feel like it.

Of course professionals have to do things we don’t feel like doing. We have responsibilities. People depend on us. And if we want to keep the income flowing, we have to work. But that’s not my job description anymore.

Nope. I started my other business because I wanted passive income and "time freedom," the ability to do what I want, when I want, and work only if I want to. I’ve accomplished that, and don’t rely on my blog for income (nor do I practice law any more), but I have been recommending to my readers that they set up a blog because of the many advantages they offer.

But my quasi-hiatus did get me thinking about the idea behind blogging, that is, even though there isn’t a lot of work to keeping a blog going, you really can’t stop. Not if you depend on it for your business or practice.

Then I got an email from someone for whom I have a lot of respect, Ken Evoy, a former physician turned online entrepreneur. He is extremely successful and well-regarded. Ken’s company specializes in helping people with little or no experience get a website and, more importantly, get free traffic from search engines, and they do it extraordinarily well. I was one of his original customers when he launched his SBI program years ago, and I have nothing but good things to say about Ken and SBI.

But his email troubled me. Probably because it touched on what I was already thinking.

Ken said that for most people (people like you and me) blogging is not the way to go. He says it’s a mistake, a "time-sapping strategic error." One reason (but not the only one) is that because of the way Google valuates the timeliness of posts, taking a break from blogging will cause your relevancy to drop, and the result is a drop in traffic. And search engine traffic is one of the key advantages of blogging.

Another reason is that because of the way blogs archive information, most visitors never see most of it. They read the most current post or two and never dig deeper.

I didn’t want to hear this. Although I don’t depend on my blog, I’ve posted a lot of content and I’d like to think people are reading it and benefiting from it. Wouldn’t you?

Ken’s going to ruffle a lot of feathers, especially considering the respect he has in the online community. But I read his email and the web page he’s posted explaining it, and I have to admit he does make a compelling case. He shows why a static web site, properly organized and optimized, will bring you more search engine traffic than a blog. What’s more, if you take a break from writing for two months, you won’t be penalized.

Ken says his service, SBI (SiteBuildIt) is a better choice than blogging because it is

  • Easier to set up
  • Easier to maintain
  • Less work (a lot less)
  • Less expensive
  • More effective at getting (and keeping) free
    search engine traffic

I am not an expert on the subject; not even close. No doubt many experts will weigh in. I’ll see what they say, and
suggest you do, too.

There’s no question Ken is biased. After all, he does sell SBI (and I am an enthusiastic affiliate), but based on what I know
about him, I think he believes every word he says. Read Ken’s argument and see what you think.

I’ve used SBI and recommended it for years. There’s no question that it has monumental benefits, especially for busy lawyers who can’t spend a lot of time on their web site. And SBI has blogging capability built it, for those who want the best of both worlds. So take a look and tell me what you think. I’ll post this on my blog and you can post your comments there.

P.S. Quick links:

 

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When you don’t know what to do, do something.

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There is a true story about a troup of young Hungarian soliders lost in the Alps during training. In abysmal weather, with no food or supplies, they were cut off from their colleagues. After two days of snow and sleet, they were frozen and weak from hunger. They had no idea how to get back to base. They lost the will to live.

Then a miracle happened. Searching for a cigarette in the lining of his tunic, one of the soldiers suddenly found an old map. The soldiers confidently used the map to march through the mountains back to safety.

It was only when they were warm and fed at base camp that they discovered it was a map of the Pyrenees, some 2,000 kilometers away.

This story has two valuable lessons:

  • It is better to act constructively than to have the right answer and not act.
  • Each of us has to find our own answer, or adapt someone else’s answer to our own circumstances. The soliders got home safely because they made sense of the map for themselves and related it to their immediate surroundings.

(From, "Living the 80/20 Way," by Richard Koch.)

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What is personal development and why does it matter?

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Q: What is personal development?

A: Everything we do to improve ourselves. Personal development affects everything, who we are, what we accomplish, how much we earn, our health, our entire quality of life. It involves these areas:

  • Philosophies/attitudes/beliefs
  • Habits
  • Skills
  • Knowledge
  • Relationships

Q: How do you do it?

A. Five ways:

  1. Learning: (What you read and listen to, trainings/seminars/conference calls)
  2. Activities: (Practicing; trial and error)
  3. Modeling: (Your associations–who you spend time with)
  4. Mentoring: (Advice from others)
  5. Teaching: (Helping others, training/speaking)

Q: How do you start?

A: Do this:

(1) Make a commitment to learning.

Schedule thirty minutes a day for reading, listening to training. Think about what you are learning. Take notes. Write down questions.

Your learned knowledge will affect your activities. You’ll see improvement in your performance and results. Similarly, your activities will affect your learned knowledge by providing feedback and context.

And so it goes–learned knowledge, followed by activity knowledge, followed by more learned knowledge. One builds upon the other; neither is as valuable by itself.

(2) Examine your Associations.

We tend to be the average of the five people we associate with the most: income, attitudes, life style, habits, everything. You are influenced by the people you spend time with. Who are they? What kind of people are they? What are their philosophies? Habits? Do they have the life you want?

As you become aware of your associations, you might see some people you want to spend less time with, or even disassociate from completely. There might be others you want to spend more time. As your associations change, your environment will change, and, over time, so will you.

The “Law of Attraction” says that “like attracts like.” You don’t attract what you want in life, you attract what you are. And so if you want to change your life, you must first change yourself, and you do that through personal development.

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