Is blogging a “massive mistake”?

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(Originally sent to my ezine list, The Prosperous Lawyer.)

You haven’t heard from me in a few weeks–because I haven’t written much lately. I’ve posted several articles on the blog , but I haven’t kept pace with my original "posting" schedule.

There’s a simple reason for that: I’ve been busy. Okay, that’s not completely true. I haven’t written much lately mainly because I didn’t feel like it.

Of course professionals have to do things we don’t feel like doing. We have responsibilities. People depend on us. And if we want to keep the income flowing, we have to work. But that’s not my job description anymore.

Nope. I started my other business because I wanted passive income and "time freedom," the ability to do what I want, when I want, and work only if I want to. I’ve accomplished that, and don’t rely on my blog for income (nor do I practice law any more), but I have been recommending to my readers that they set up a blog because of the many advantages they offer.

But my quasi-hiatus did get me thinking about the idea behind blogging, that is, even though there isn’t a lot of work to keeping a blog going, you really can’t stop. Not if you depend on it for your business or practice.

Then I got an email from someone for whom I have a lot of respect, Ken Evoy, a former physician turned online entrepreneur. He is extremely successful and well-regarded. Ken’s company specializes in helping people with little or no experience get a website and, more importantly, get free traffic from search engines, and they do it extraordinarily well. I was one of his original customers when he launched his SBI program years ago, and I have nothing but good things to say about Ken and SBI.

But his email troubled me. Probably because it touched on what I was already thinking.

Ken said that for most people (people like you and me) blogging is not the way to go. He says it’s a mistake, a "time-sapping strategic error." One reason (but not the only one) is that because of the way Google valuates the timeliness of posts, taking a break from blogging will cause your relevancy to drop, and the result is a drop in traffic. And search engine traffic is one of the key advantages of blogging.

Another reason is that because of the way blogs archive information, most visitors never see most of it. They read the most current post or two and never dig deeper.

I didn’t want to hear this. Although I don’t depend on my blog, I’ve posted a lot of content and I’d like to think people are reading it and benefiting from it. Wouldn’t you?

Ken’s going to ruffle a lot of feathers, especially considering the respect he has in the online community. But I read his email and the web page he’s posted explaining it, and I have to admit he does make a compelling case. He shows why a static web site, properly organized and optimized, will bring you more search engine traffic than a blog. What’s more, if you take a break from writing for two months, you won’t be penalized.

Ken says his service, SBI (SiteBuildIt) is a better choice than blogging because it is

  • Easier to set up
  • Easier to maintain
  • Less work (a lot less)
  • Less expensive
  • More effective at getting (and keeping) free
    search engine traffic

I am not an expert on the subject; not even close. No doubt many experts will weigh in. I’ll see what they say, and
suggest you do, too.

There’s no question Ken is biased. After all, he does sell SBI (and I am an enthusiastic affiliate), but based on what I know
about him, I think he believes every word he says. Read Ken’s argument and see what you think.

I’ve used SBI and recommended it for years. There’s no question that it has monumental benefits, especially for busy lawyers who can’t spend a lot of time on their web site. And SBI has blogging capability built it, for those who want the best of both worlds. So take a look and tell me what you think. I’ll post this on my blog and you can post your comments there.

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