Another take on the to-do list

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First, we had the to-do list. Then we heard about the “don’t do” list. For those of us who sometimes find these lists too black-and-white and would like another option comes the latest idea: the “do more” and “do less” lists.

Instead of committing to something big all at once, before we’re ready, a full-on exercise program, for example, we can put exercise on our “do more” list to keep the idea front and center until we’re ready to put something more specific on our to-do list or calendar.

We can use a “do less” list to wean ourselves away from bad habits, time-wasting activities, and things we don’t want to do but feel guilty about giving up.

The “do more” and “do less” lists give us a nuanced way to bring things into or out of our field of vision.

If you know you need to do more marketing but you’re not committed to it or don’t know where to start, start by putting “marketing” on your “do more” list. If you want to lose weight, put “carbs” on your “do less” list.

Baby steps.

Go through your master list and move things to one of these lists. Or add a tag to designate “do more” or “do less” in addition to whatever else you’re doing with a task or project.

You might start with just a few things you want to improve on (or remove from) your life and focus on these for now. If you’re especially busy or conflicted about your priorities, start by putting as much as possible on your “do less” list since this will free up more time for your “do more” list.

If you’re not sure about this, if you want to give it more thought, analyze the pros and cons, and consider all of your options, do this: put “over-thinking” on your “do less list”.

Want more referrals? Put this on your “do more” list

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Opportunities or obstacles

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Wealthy people, and those destined to become wealthy, look at problems as opportunities, stepping stones to something greater.

An opportunity to learn, meet new people, or improve their skills.

Others look at problems solely in terms of the risks and costs.

Wealthy people don’t try to avoid problems at all costs. They look for the opportunities hidden in those problems. They continually try new ideas and new methods and eventually realize the outcomes they seek.

Everyone solves problems but wealthy people go out of their way to find problems they can solve. They believe that the bigger the problems, the bigger the paycheck.

If you have trouble seeking out big problems in the quest for a bigger paycheck, as an attorney you can do the next best thing: seek out clients with big problems.

In your quest to build wealth, remember that the problems you solve don’t have to be your own.

How to identify and find clients with big problems

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A simple way to write faster and better 

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“Don’t edit while you write” we are told. Get the words out of your head and down on paper without concern for clarity, grammar, usage, or spelling. Get your critical mind out of the way and write. Edit later.

It’s good advice and no doubt you follow it to some extent. It improves the quality and speed of your writing, especially if you feel stuck and don’t know what to say.

Someone once summarized this advice by saying, “Write drunk, edit sober.” I offer no comment on whether this advice should be followed literally but research confirms the value of doing something similar:

Write while groggy.

Apparently, we are more creative when we are sleepy. I assume that’s because our critical mind is less engaged, allowing us to write a first draft (or solve problems, as was done in the research) more quickly and easily.

So, if you’re usually slower in the morning, that’s when you might want to get some words on paper. Especially before you have that first cup of coffee. If you tire in the afternoon, you might try writing later in your day.

Are there other ways to “turn off” our critical mind without being sleepy or drunk or using willpower?

I think so.

I often put on headphones and listen to brain.fm to help me focus. Sometimes, I listen to regular music (new age or classical, thank you.) Sometimes, I listen to talk radio while writing, letting the voices blend into the background. This morning, I had a news video playing while writing this. Writing in a coffee shop does the same thing for many people.

I also get first drafts done by dictating into my phone on my walk or when I’m in the car.

What do you do to turn off your critical mind?

Your website can bring in more clients 

 

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Micro-scheduling ain’t my thang

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What are you doing three weeks from today at 3:15 pm? Some people can answer that question. They schedule their days and weeks in 15-minute increments. If this describes you, God bless. Do what works for you. If you’re like me and this sounds suffocating and impractical, you need another option.

I’ve mentioned this before but thought I’d provide a little more detail about what I do.

I schedule appointments, calls, and anything with a deadline. I also (sometimes) schedule “time blocks” for working on projects or groups of related tasks. For everything else, I keep a list of 3-5 projects I’m currently working on or want to work on this week and a list of 3-5 tasks I want to work on “now” (today).

I keep another list of what I want to do “next,” that is after I finish what’s on the other two lists. I limit the “next” list to no more than 20 items to keep me from being overwhelmed with hundreds of options. Everything else goes on a someday/maybe list.

(Actually, I use tags for all of this.)

This gives me flexibility. I keep my lists in front of me and look at them frequently. At any time, I can look at my lists and decide what to work on. I make that decision based on factors like:

  • The type of work–some tasks require more focus and energy than others
  • Time needed to complete the work
  • My experience/ability with that type of work
  • What I’ve done/will do before the task
  • What I need to do after the task (e.g., appointments, other tasks)
  • My energy level (and projected energy level; mornings are better than afternoons)
  • Deadlines
  • Current progress on the project
  • Enjoyment factor–do I like the task or detest it
  • Difficulty
  • Need to coordinate with others (or waiting for something from others)
  • And so on

I don’t use a checklist for this. I look at my options and let my gut tell me what to do next. When I’m on a roll, I might keep at something for a couple of hours. When I feel resistance or fatigue,  I might put it aside or move it another list.

And that’s why I don’t micro-schedule my time.

Anyway, that’s how I do it. How about you?

Evernote for Lawyers ebook

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The trend is your friend

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Some days, everything seems to go wrong. The day is filled with problems or complaints, you struggle to get your work done, you don’t want to talk to anyone or do anything, you just want to go home.

Go.

Leave work. Take the rest of the day off.

Go home and lay on the sofa or go to the park and get some fresh air. Get some rest and reboot your brain and come back the next day, refreshed and recharged.

Don’t fight the trend, investors say.

Typically, we don’t do this. When we have a bad day we muscle our way through it. We have things to get done, hours to bill, people who rely on us, so we don’t even consider stopping. But that’s ego talking. Sometimes, you have to give yourself a break.

Many a day, I left the office early and went to a bookstore or for a drive. Or I sat in a coffee shop and read a book or wrote in a journal. I turned my problems over to my subconscious mind and let it figure things out.

And it almost always did.

When I went back to work the next day, the problems were still there and I had work to catch up on, but I felt better and got the work done.

Because I didn’t fight the trend.

But here’s the thing. The trend goes two ways. When you’re having a great day and feel like you can do no wrong, you might want to take the rest of the day off, to reward yourself.

Go eat some cherry cheesecake. Your work will still be there tomorrow.

Earn more, work less

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Measure What Matters: a different take on goals setting

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If you’re looking for a new take on goal setting (and achieving), take a look at the book, Measure What Matters, by John Doerr. I just read a synopsis and was intrigued by the way his system has you choose and monitor key metrics to keep you moving toward your goal.

His O.K.R. (Objective, Key Results) Goal Setting System has three key ingredients:

(1) An Audacious Objective. Set big goals that inspire you but that aren’t so big that you don’t believe you can achieve them.

(2) Quality and Quantity Key Results. Choose 3-5 metrics (e.g., revenue, new clients, referrals, new subscribers, etc.) that allow you to measure progress towards your goal.

Metrics should be quantitative, e.g., 100 new newsletter subscribers per month, and qualitative, e.g., from search terms like ‘divorce attorneys Orange County’–so you’re getting subscribers who are searching for an attorney to hire, not just looking for free information.

(3) Color-Coded Check-ins. Each week, month, or quarter, look at each of your key results and label them green, yellow or red.

GREEN: indicates you are 70 to 100% on target. Continue doing what you’re doing.
YELLOW: you are 30-70% on target. In this case, you should develop a “recovery plan,” to get back on target.
RED: you are 0 to 30% on target. Create a recovery plan or replace the key result with something different.

Doerr says that if one of your key results are almost always green, however, meaning you’re nearly 100% on target most of the time, your goals or the key results metrics aren’t challenging enough and you should adjust them to get a mix of green and yellow.

I like this system because it forces you to choose appropriate metrics, helps you monitor your progress, and allows you to change what you’re doing when you’re either not hitting your target or you’re hitting it too often.

How to get more subscribers for your newsletter

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Newsletters: I don’t have enough to write about

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YOU: I’d like to start a newsletter but I don’t think I have enough to write about. Can you help?

ME: I understand. You can only write so much about legal topics (although you can probably write more than you think.)

Similarly, you can only write so much about your personal life (although you can probably write more than you think.)

The solution? Write about the people who are reading your newsletter.

Your clients. Prospects. People in your target market. Write about what they do, what they want, their problems, their desires, their struggles and their victories.

Write about news in their industry or community. Write about the people, the events, the blogs, the litigation, the legislation, the past, present, and future.

Write about the businesses, consultants, and professionals who sell to or advise the people in that market. Promote their content, events, products, and services.

Study your market and write about it.

Your readers will eat it up and come back for seconds and you’ll never run out of things to write about.

How to create a newsletter that pulls in business

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Keystone habits for the win

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Charles Duhigg, author of “The Power of Habit,” talked about “keystone habits”. These are habits that tend to lead to other good habits and behaviors.

Exercise is an example of a keystone habit. Duhigg said,

“Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.”

Other keystone habits might include meditation or prayer, reading personal development books for 30 minutes daily, writing in a journal, getting more sleep or learning a new skill.

Marketing is a keystone habit. Writing a weekly email to your clients and prospects, for example, can not only bring in more business, it can also improve your presentations, help you develop more content (and better content) for your website, and improve your conversational skills.

You don’t have to change every habit to achieve your goals. Focus on developing a few keystone habits that will allow you to create a wave of successful outcomes in your work or personal life.

Start by identifying one keystone habit and working on it every day. If you’ve chosen well, one small change in what you do or how you do it can cause a trickle-down effect and generate a plethora of positive outcomes.

Keystone habit: teaching clients how to identify your ideal client and refer them

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Say ‘thank you’ for referrals. Loudly.

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One of the best ways to get more referrals is to thank the people who provide them. Do it quickly, sincerely, and appropriately. Make the referral-giver feel appreciated for their gesture and they’ll be more likely to do it again.

In addition, let your other clients and contacts know that you regularly get referrals and that you appreciate them.

Find ways to mention it in your newsletter, on your website, and in conversation.

For example, when you tell a client story (to illustrate a point), mention that the client you’re referencing heard about you from a co-worker who had a similar issue. Or you might say, “I just started working with a business owner referred to me by one of the tenants in his building we also represent.”

You can tell people that if they know someone who [has an issue you can help them with], to give them one of your cards. “Tell them to mention your name so I’ll know who to thank!”

When a professional sends you a referral, thank them, by name, in your newsletter, and give their practice a plug.

In your new client kit, describe how to identify someone who could use your help and how to make a referral. Mention that you get most of your clients through referrals and how much you appreciate your clients for supporting you.

It’s simple. Find ways to talk about referrals and you’ll get more referrals.

This will help

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Boring is for tunnels, not presentations

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Years ago, I recall reading that the optimal length of a presentation is twenty minutes. Any longer and the audience starts to tune out. If you have more information to cover, after twenty minutes or so, do something different.

Change the subject. Change the speaker. Tell a story. Survey the audience. Do a demo. Stop using slides or start using them.

Do something different to keep viewers or listeners paying attention instead of checking their phones or thinking about the rest of their day.

But that was then. This is now.

I just read an article that says (according to science) our brains get bored after ten minutes (not twenty). It noted that in view of this, at Apple product launch events they change the speaker every ten minutes.

If you do live presentations, videos, or podcasts, you might want to keep this in mind.

Want more referrals from other lawyers? This shows you what to do

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