Newsletters: I don’t have enough to write about


YOU: I’d like to start a newsletter but I don’t think I have enough to write about. Can you help?

ME: I understand. You can only write so much about legal topics (although you can probably write more than you think.)

Similarly, you can only write so much about your personal life (although you can probably write more than you think.)

The solution? Write about the people who are reading your newsletter.

Your clients. Prospects. People in your target market. Write about what they do, what they want, their problems, their desires, their struggles and their victories.

Write about news in their industry or community. Write about the people, the events, the blogs, the litigation, the legislation, the past, present, and future.

Write about the businesses, consultants, and professionals who sell to or advise the people in that market. Promote their content, events, products, and services.

Study your market and write about it.

Your readers will eat it up and come back for seconds and you’ll never run out of things to write about.

How to create a newsletter that pulls in business

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