3 simple ways to quickly create content

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You need more content for your blog or newsletter or channel. You don’t have a lot of time. What do you do?

Here are 3 ideas:

(1) The simplest source of new content is old content. Find something you’ve written before and re-use it. Convert a blog post into a video or vice versa.

Or, re-write it. Add some new information or examples.

Done.

(2) Almost as simple is to re-write something written by someone else.

Find a blog post or article by someone in your niche, put it into your own words and add your own examples or stories. Or, summarize the other person’s article and comment on it–what you agree with, what you don’t, and why.

Done.

One more.

(3) Respond to comments or questions posted on your social media, blog, or in your email inbox.

You can get some of your best content this way because you’re responding to real people with real questions about things you’re already thinking about or talking about.

And, done.

Wait, what? You don’t have any comments or questions you can respond to?

No problem. Go find someone else’s blog or social media and answer one of their questions.

Now, since you don’t have a lot of time, I’ll shut up and let you get to work.

More ideas here

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Boring is for tunnels, not presentations

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Years ago, I recall reading that the optimal length of a presentation is twenty minutes. Any longer and the audience starts to tune out. If you have more information to cover, after twenty minutes or so, do something different.

Change the subject. Change the speaker. Tell a story. Survey the audience. Do a demo. Stop using slides or start using them.

Do something different to keep viewers or listeners paying attention instead of checking their phones or thinking about the rest of their day.

But that was then. This is now.

I just read an article that says (according to science) our brains get bored after ten minutes (not twenty). It noted that in view of this, at Apple product launch events they change the speaker every ten minutes.

If you do live presentations, videos, or podcasts, you might want to keep this in mind.

Want more referrals from other lawyers? This shows you what to do

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