One of the biggest challenges with marketing a law practice is finding the time to do it. Fortunately, there are many marketing-related tasks you can do in just 15 minutes.
For example, in just 15 minutes you can expand your network. Here’s how:
- Go through your desk drawers and find all the business cards you have accumulated. Also find address books and contact lists (professionals, business owners, prospects, etc.)
- Look for these people on LinkedIn and add them to your network; update the invite email that goes to them with a personal reference (e.g., where you met)
- Do the same thing with your other social networks, adding Facebook friends, Twitter followers, etc., to LinkedIn, or vice-versa
- Once you have done this, spend 15 minutes a day commenting on your contacts’ posts, asking questions, or sharing resources (your own and others).
Marketing a law practice doesn’t have to be complicated, expensive, or overly time consuming. The key is to commit to doing something every day, even if it’s just 15 minutes.
Want more traffic and more referrals? Offer your contacts something they can share with their contacts. Here’s how.
Enjoy the “15 minute marketing tips” and agree 100%. The commenting suggestion is gold and is a great way to build relationships.
I did want to share a reality check for some lawyers out there as to what works really well when it comes to marketing your practice. As a small firm, we have intentionally avoided scheduling depositions, mediations, trials… for November and December. We are very busy but will be using this time to catch our breath and get caught up (if that’s at all possible). For me personally, I’ve been using the past month and plan on using the next two months to “market” my practice 4-5 hours a day. I’m building relationships and expanding my sphere of influence 24/7. I already allocate a great deal of time each day posting, commenting and participating on social but I’ve been doubling up on the effort and will continue to do so through the end of the year. Again, I’m talking about at least 5 solid hours each day.
The reason I’m sharing this is two fold. First, it works. What we’re doing, at least for us, is a game changer. Second, there are no shortcuts. If you want your phone to ring or email inbox to fill up (or Facebook and Twitter DMs coming in), then you need to put in the work. Some of our friends have commented, “well, why don’t you guys do another trip to Italy?” They just don’t get it. Sometimes you need to roll up your shirt sleeves and put in the work. Out hustle the other guy or gal. Work harder than the lawyer across the hall or down the street. I started this morning at 5am on Twitter. It’s now 9:35 a.m. I’ve already connected with the UK (referral on the way) and at least a dozen East Coast lawyers who are also referral sources. What were you doing at 5am this morning?