Marketing a law practice 15 minutes a day


One of the biggest challenges with marketing a law practice is finding the time to do it. Fortunately, there are many marketing-related tasks you can do in just 15 minutes.

For example, in just 15 minutes you can expand your network. Here’s how:

  • Go through your desk drawers and find all the business cards you have accumulated. Also find address books and contact lists (professionals, business owners, prospects, etc.)
  • Look for these people on LinkedIn and add them to your network; update the invite email that goes to them with a personal reference (e.g., where you met)
  • Do the same thing with your other social networks, adding Facebook friends, Twitter followers, etc., to LinkedIn, or vice-versa
  • Once you have done this, spend 15 minutes a day commenting on your contacts’ posts, asking questions, or sharing resources (your own and others).

Marketing a law practice doesn’t have to be complicated, expensive, or overly time consuming. The key is to commit to doing something every day, even if it’s just 15 minutes.

Want more traffic and more referrals? Offer your contacts something they can share with their contacts. Here’s how.