Social media marketing for introverts


I just took a CLE course about improving client communication. The instructor used the Meyers-Briggs assessment to explain how different people relate to the world. I’ve taken the Meyers-Briggs self-test several times in the past, but don’t always get the same results on all four of the functions or preferences.

One thing is clear, however. I am an introvert.

You might be, too. According to the instructor, while the general population (U.S.) is 49% Extroverts, 51% Introverts, among lawyers it is 43.6% Extroverts and 56.4% Introverts.

What does this mean? It means we process information differently from Extroverts. According to Wikipedia,

“People who prefer extraversion draw energy from action: they tend to act, then reflect, then act further. If they are inactive, their motivation tends to decline. To rebuild their energy, extraverts need breaks from time spent in reflection. Conversely, those who prefer introversion “expend” energy through action: they prefer to reflect, then act, then reflect again. To rebuild their energy, introverts need quiet time alone, away from activity.”

I started thinking about this in the context of social media. I know many people draw energy from sharing and conversing on Facebook and the like, but I do not.

In a physical social setting, you will usually find me off to the side of the room, speaking to one or two people I know, rather than meeting new ones. I’ll be thinking, observing, and soaking it all in. I’m not shy. I do a lot of public speaking. But for me, social media isn’t energizing, it’s enervating.

If I understand it correctly, Extroversion and Introversion aren’t about personality. Introverts and extroverts are often very much alike in many respects, it’s just that we have a different process for digesting and utilizing information and relating to the world around us. So perhaps it is an oversimplification to say that Extroverts like social media and Introverts don’t. It’s entirely possible that the way I feel about social media has more to do with my being a private person (or overly cautious) than anything else.

But the question remains, how can people like (you and) me, utilize social media in our work, specifically, in marketing our services?

I don’t think there is a simple answer. Some of us are more open to sharing and engaging than others. We may not love it but neither do we hate it. So we do it, because we think it has to be done or because we want to learn and grow.

I use social media to share content. I use it for research and to find people I want to meet. I visit Facebook regularly, to see what others are up to, and to get ideas. I share quotes and links to stories. I comment occasionally and “like” cautiously. But mostly, I lurk. There I am, on the side of the room, observing, thinking, taking it all in.

If you enjoy social media, God bless you. Your challenge will be to not let it take up too much of your time.

If you don’t love social media, but want to make the effort to use it, you can get some help. No, you can’t delegate “relationship building,” meaning using social media to locate people in our niche and build relationships with them, and while that is arguably one of the best uses of social media, it’s certainly not the only one. You can have someone manage your firm’s Facebook page. You can automate posts and tweets.

Social media can be an excellent tool for marketing legal services, but it’s not the only tool. Don’t let anyone tell you otherwise. People did business, found clients, networked, made money, and had a life, long before social media, the Internet, and smartphones.

Social media marketing for introverts is very much possible. Even the most private of persons can find ways to utilize it in their work. But nobody should feel like it’s something we must do or that we’re missing out on if we don’t.

Now, if you’re an Extrovert, please share this with everyone you know. Like, Tweet, Post, and Pin. And leave a comment on the blog. I’d like you to do the same thing if you’re an Introvert, but if you don’t, I’ll certainly understand.

Internet marketing for attorneys made simple. With or without social media.


Other ways lawyers may use social media (besides marketing)


Lawyers are usually not early adopters. Although more and more lawyers are using social media for marketing, many others feel constricted by their employers’ policies (i.e., firms that insist the attorney promote the firm instead of themselves), by concerns about ethical issues, or, simply, by their natural tendency to “play it safe”.

Many attorneys who have no objection to using social media but are either overwhelmed by the myriad of choices or (believe they) just don’t have the time.

I see social media as nothing more than an electronic extension of the “real world”. It’s still just communication with people you know and people you want to know. We’ve been networking all our lives; why should networking online be any different?

True, the Internet provides reach and permanency that do not exist at a Chamber of Commerce dinner, although the presence of cameras on our phones tends to blur that distinction. But if we mind our P’s and Q’s (does anyone use that expression anymore?) it isn’t difficult to stay out of trouble. And let’s face it, it’s a lot easier and less time consuming to interact via your iPhone than it is to press the flesh, although, arguably, not as effective.

Whatever your viewpoint and experiences with social media, one thing we can all agree on is that it’s here to stay. Like any trend that changes the way people communicate, we ignore social media at our peril.

Social media is starting to be used as evidence, for example.

So, like it not, use it not, we all have to pay attention. Experts say, “lawyers already tuned into social media are not only on the right track, but will have a head start on the competition.”

How about you? How are you using social media in your law practice? Please add your comments below.