Clients prefer sexy lawyers

October 30, 2025 by
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I’m not talking about physical attractiveness. That might help, but it could also get in the way.

No, I’m talking about posture. How you present yourself to prospective clients and the people who refer them.

When you have good posture, you inspire confidence and trust. People tend to like you and give you the benefit of the doubt. You get hired more easily and more often.

Posture makes you attractive.

It comes from being good at your job and knowing it. You’ve got the knowledge in your head, the notches in your belt, and the accolades all around you.

You’re sexy and you know it.

When you have good posture, you don’t have to chase clients or “sell” your services.

But what if you’re not there yet? What if you don’t have the track record and accolades? Act as if. You can be more attractive by doing things that are done by people with good posture.

That means not chasing clients. Letting them come to you. It means not selling your services, letting clients “buy” them. It means not trying to convince anyone that you’re good and they should follow or hire you.

Lawyers with posture don’t do those things They let their website and content, testimonials and word-of-mouth do all the selling, while they remain calm, cool, and collected.

The most you should ever do is invite people to see your page, download your report, or watch your video. Invite, offer, let them know it’s available.

You don’t do more because you don’t need to do more. You don’t need to push or chase or persuade. Let people know what you do and give them the opportunity to learn more.

Let other lawyers push and hustle and be aggressive. Let them ask clients to hire them and work hard to close them.

Don’t go after clients. Let them come to you.

They’ll do that when you have posture.

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Filed Under: Marketing legal services Tagged With:

Attraction marketing

October 20, 2023 by
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The best way to find prospects is to get them to find you. You don’t want to chase people and they don’t want to be chased. So don’t do it. Because it looks to prospective clients as bad as it feels to you.

How do you do attraction marketing? By making yourself and your solutions attractive to prospective clients. 

You do that with:

  1. An effective website. It doesn’t have to be complicated (or expensive), it just needs to do a good job of telling people about you, what you do and how you help people. Include a form that allows visitors to request an appointment or get more information, and/or sign up for your newsletter.
  2. Content. Educate your market about their problems and available solutions. Tell them their risks and options. Share examples and stories to illustrate and inspire people to see that you are the best choice for them.
  3. Referrals. Equip your clients and contacts with information about your services, how to recognize your ideal client, and how to make an effective referral. Keep them informed about new content on your or blog and other channels, so they can share this with people they know who might like to see it.
  4. Staying in touch. You don’t lose posture by continuing to contact people who know, like, and trust you because they hired you or connected with you in the past, as long as you have their permission. If you continue to share valuable or interesting information, and remind them about what you can do to help them and the people they know, they will appreciate you and tell others.

These are the primary sources of new clients for many attorneys and they can be for you. Done well, they not only allow you to maintain “attractive” posture, they are likely to enhance it.  

Yes, you can also advertise, network, do public speaking, conduct seminars, write articles, and do other things to market your services, without chasing anyone. But you may not need to.

Isn’t that refreshing?

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Filed Under: Image, Marketing legal services Tagged With: ,

Make them come to you

August 4, 2023 by
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You’ve heard it before—don’t chase clients. Because it looks bad (and feels bad) and usually pushes cliens away because you look needy and unsuccessful. 

Clients want to hire successful lawyers, and if you’re chasing, that’s not you. 

Something else, when they chase you, they’re usually willing to pay more to work with you. 

So don’t chase, make them come to you. 

How? What marketing strategies are best for attracting clients? 

First (by a long shot) are referrals. When clients and professionals and business contacts recommend you, it is the ultimate affirmation of your success. They know you. They’ve seen your work. And their recommendations make their referrals easier to sign up. 

You also tend to get better clients and bigger cases through referrals than any other marketing method.

On the other hand, you can’t scale as quickly as you might like via referrals, which leads to my second recommendation—advertising. 

Surprised? Don’t be. Advertising allows you to maintain posture.

You’re not chasing anyone because you’re not talking to anyone—until they decide they like what they see and want to talk to you. 

Yep, they come to you. 

And advertising scales. And can pay for itself. When you have an ad (or campaign) that works, you can run more ads in more places. You can run bigger ads and run them more often. And bid on more competitive keywords. 

You don’t have to advertise your services directly if that’s not something you want to (or are allowed to) do. You can advertise your book or report, your channel or blog, your seminar, or anything else that gets your name and offer in front of prospective clients and the people who can refer them.

They see, they like, they come to you.

The third way to get clients to come to you is through content marketing. 

You share information about the law, explain problems and solutions, and show people what’s possible, and in doing that, those people see that you know what you’re doing and become interested in learning more about how you can help them.

They come to you. 

You can do content marketing via a blog, newsletter, podcast, video channel, or by being interviewed on someone else’s channel or for their newsletter. You can speak at industry events, conduct seminars, network with people in your target market, or offer your content via social media. 

Or through advertising. 

Referrals, advertising, and content marketing. Three proven strategies for making clients come to you. 

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Filed Under: Advertising, Content creation, Marketing legal services Tagged With: ,

Posture

July 7, 2023 by
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It’s not easy to define, but you know it when you see it. 

007 had it. He was unflappable. And unstoppable. You always knew that in the end, he would beat the bad guys and save the world, and no matter what happened, you’d never see him sweat. 

Your clients want that in you. 

Calm, cool, collected. Strong and confident, ready to save the day.

How can you convey that? 

Say less. Tell them how you can help them, but don’t try so hard. Let your deeds (and reviews) do most of the talking for you. 

Be willing to admit you don’t know everything, and don’t do everything yourself. You have top quality people who work for you or with you. You count on them and so can your clients. 

Don’t push, don’t convince, let the facts do that. 

Don’t react, respond. Your manner should display a relaxed intensity. Calm, cool, collected, remember? 

Don’t be a slob. 007 was always impeccably dressed. If he had a desk and an office, you know it would have been immaculate. 

Don’t talk about how busy you are. It makes you look needy. Instead, let them see a busy waiting room. And don’t always be available whenever they want to talk to you.

Don’t cut your fees. You’re the best and deserve to be paid accordingly. 

Don’t chase. You’re 007. Let ’em chase you. 

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Filed Under: Client relations, Image, Law office management Tagged With:

Your fees are too high

September 28, 2020 by
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What do you say to a client or prospective client who says your fees are too high?

Do you negotiate? Offer to reduce your fees?

Yeah, don’t do that.

Do you tell them that’s what you charge and they can take it or leave it?

Don’t do that, either.

Instead, say something like, “When you say my fees are too high, what are you comparing this to?”

Let them tell you about other lawyers who charge less.

And then show them why you charge more because you are worth more–to them.

Show the client what they get with you they won’t get from other attorneys.

The best way to do that, of course, is to let your other clients do it for you. Show them your positive reviews and testimonials and share success stories about what you’ve done for other clients.

But maybe the client doesn’t have anyone they’re comparing you with, they think all lawyers fees are too high.

In that case, go over their current problem or situation and ask how much this is costing them now, in terms of time and money and mental anguish.

Let them see how they will be better off hiring you than continuing to live with their current situation.

Finally, if they can’t see things your way, say something like this:

“I don’t want to take your money if you don’t think this is going to work for you. I understand you want to solve this problem but I don’t want to work with you if you’re not committed to working with me to solve it”.

C’mon, you know you want to.

Referred clients make the best clients. Here’s how to get more

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Filed Under: Attorneys fees, Closing the sale, Fees and Billing, Salesmanship, Uncategorized Tagged With:

What’s wrong with this picture?

November 14, 2018 by
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I saw a post on Flakebook this morning that made me want to scream. It said, “If anybody needs to reach me today, I won’t be available until Noon.”

What’s wrong with that? It’s terrible posture.

It says, “I’m online most of the time because I’m not very busy. I’m not very busy because I’m not very good at my job and don’t have a lot of clients. I hope you need me and will contact me and give me some work. Please?”

Yes, you want clients and prospects to know that you can be reached if they need you, but not like this.

Let them know you have office hours. If there’s an emergency, they can reach you through an assistant or answering service (if you have that kind of practice). Otherwise, they should contact your assistant and see if they can help them. Or make an appointment to see you or speak to you. Or leave a message for you and you’ll get back to them as soon as your schedule permits.

Bad posture: Call me any time. Email me any time. Message me any time. And expect me to be available at any time.

Good posture: I’m busy. In high demand. My time is valuable. You can talk to me but you have to get in line and follow the rules.

If you’re not busy, don’t tell anyone. Nobody wants to hire an attorney that nobody else wants to hire.

If you are busy, let people know it. It will make them want you even more.

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Filed Under: Client relations, Social media Tagged With: , ,

Posture

August 16, 2018 by
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Yesterday, I talked about how some lawyers are afraid of their clients. They bend over backward to give them whatever they want, even if they don’t deserve it, because they’re afraid of losing the client or having them say bad things about them.

They try to please everyone, thinking they’ll attract more clients, but all they do is drive clients away.

When you’re too eager to please, too available, or too generous, you project an image of neediness. Clients can sense it.

When clients see you as needy, they get nervous. It’s like pulling up to a restaurant at 6 pm and seeing an empty parking lot. Nobody wants to eat where nobody else is eating.

People want to hire attorneys who don’t need their business. True or not, that’s what you want them to think.

Don’t be so quick to give them what they want. Make them wait a day or a week to book an appointment. Have them speak to someone on your staff or fill out a form on your website before they get to speak to you.

To pull this off, you have to believe that they need you more than you need them. If you don’t believe this, you need to work on that. For starters, make your services different and better than what other lawyers offer, or at least package and present them that way.

It’s called posture and the most successful attorneys have it in spades.

Have you seen attorneys who accept new clients “by referral only”? That’s posture.

You want to attract clients, not chase them. You want them to see you as the best choice, not just another pretty face in the crowd.

On the other hand, don’t do what some attorneys do. Don’t overplay your hand. Some attorneys come off as cocky, expensive, and too unavailable. Hey, if a client wanted that they’d hire a doctor, not a lawyer.

How to get clients to see you as the one they want

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Filed Under: Client relations, Image Tagged With:

Are you afraid of your clients?

August 15, 2018 by
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I heard an interview with an expert on international affairs. He was asked why Europe was the way it was. (I’ll let you fill in the blank about what that means.)

He said, “They’re afraid of their people.”

Europe has a history of revolutions and uprisings. Monarchs have been dethroned (and beheaded), corrupt leaders have been convicted and jailed, and the current heads of state are simply fearful of a similar fate.

Interesting. Explains why they outlawed guns, doesn’t it?

Anyway, my question for you is, “Are you afraid of your people?”

Do you operate out of fear of what your clients may say or do? If they ask for something, do you give it to them even if they don’t deserve it or you can’t “afford” it, because you’re afraid of losing them or offending them or being accused of something untoward?

If you do, stop it. Person up. (That’s how they say toughen up in Europe, y’all.)

Your job isn’t to make everyone happy no matter what. Your job is to do your job, and you get to choose for whom you do it.

You also get to choose to give more value to your best clients, the ones who deserve it, because it’s smart for you to do that, and not to every client because you’re afraid of losing your head.

How to make your clients happy

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Filed Under: Client relations Tagged With:

Stop telling clients you’re not in your office

July 27, 2017 by
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Your clients don’t need to know that you are away from the office. Or on vacation. They don’t need to know that you received their email, or be told that you will reply as soon as possible.

So why do you tell them?

Being accessible is important, especially when so many attorneys aren’t. But that doesn’t mean you should put yourself on a leash.

Away messages, vacation messages, and “I got your email” messages send the wrong message. They say, “I’m here, you can always reach me, and if I’m away for a bit, I’m sorry, don’t worry, I’ll be back soon.”

It’s bad posture. It says, “I need your business,” when in truth, the message you want to convey is just the opposite.

Your clients need to know that you’re good at what you do, you work hard for them, and if they have you as their attorney, they are very fortunate.

They need you. You don’t need them.

Most clients shouldn’t even have your personal email address. They should have an “office” email and know that it is monitored by someone who works for you. If a client writes, they need to know that someone will read it and reply promptly.

That someone probably won’t be you.

You want clients to know that you’re busy, in demand by other clients, and successful. Your time is extremely valuable and you have people working for you who do most of the front line communication on your behalf.

You’re there, behind the scenes, calling the shots. If your staff can’t help them, or there’s an emergency, they can reach you.

But your clients need to go through them.

Just like when they call.

Delegate more and you will earn more

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Filed Under: Client relations, Law office management Tagged With:

What to do about freebie seekers

July 1, 2016 by
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We all get people asking us for free advice. It goes with the territory. But sometimes it gets to us, as a friend of mine expressed in a recent email:

“Hi David –

Do you get requests to provide free advice?

I’m feeling insulted by professionals – many of them strangers – expecting me to provide free advice.

I hear “I just want to ask a few questions” or “I don’t have money to pay you” and the like.

Am I putting the wrong vibe out there? Or, is it a universal problem?

What do you think?

Thanks for your input.”

I said, “So you’re asking me for free advice about what to do about people who ask for free advice?”

Okay, having a bit of fun, but isn’t that what she’s doing? Even if we are friends and even if she is only letting off steam and looking for me to tell her this is normal (which is it), her request makes plain how easy it is for people to ask for free advice.

That’s just the way it is.

I get these, too. Are we putting out the wrong vibe? I don’t know but I don’t worry about it.

In fact, it’s a good thing. It means that people feel comfortable reaching out to us. It means they value our advice, yes, even if they are unwilling or unable to pay for it.

So don’t let it get to you.

The question isn’t how many people don’t want to pay, it’s how many do. Are you making money? Are most of the people who contact you willing to hire you? When they do, are they willing to pay top dollar?

Focus on them and you will attract more of them.

And hey, just because someone emails you doesn’t mean you have to respond. Or explain why you charge for your services, or why you charge as much as you do.

If you do respond, point to the page on your website that explains your policies, enumerates the services you offer, and tells them what to do to hire you or take the next step.

Or ask them, as I often do, “Do you want to book a consultation?” I usually don’t hear from them again.

Be firm. But be nice. Because today’s freebie seeker might be tomorrow’s paying client.

And if you are inclined to respond substantively, as I am doing here, turn your response into a blog post or article, as I am doing here. Think of it as your compensation. Because you don’t work for free.

How to use your website to weed out freebie seekers

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Filed Under: Marketing legal services Tagged With:
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