Are you afraid of your clients?

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I heard an interview with an expert on international affairs. He was asked why Europe was the way it was. (I’ll let you fill in the blank about what that means.)

He said, “They’re afraid of their people.”

Europe has a history of revolutions and uprisings. Monarchs have been dethroned (and beheaded), corrupt leaders have been convicted and jailed, and the current heads of state are simply fearful of a similar fate.

Interesting. Explains why they outlawed guns, doesn’t it?

Anyway, my question for you is, “Are you afraid of your people?”

Do you operate out of fear of what your clients may say or do? If they ask for something, do you give it to them even if they don’t deserve it or you can’t “afford” it, because you’re afraid of losing them or offending them or being accused of something untoward?

If you do, stop it. Person up. (That’s how they say toughen up in Europe, y’all.)

Your job isn’t to make everyone happy no matter what. Your job is to do your job, and you get to choose for whom you do it.

You also get to choose to give more value to your best clients, the ones who deserve it, because it’s smart for you to do that, and not to every client because you’re afraid of losing your head.

How to make your clients happy

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