It’s not easy to define, but you know it when you see it.
007 had it. He was unflappable. And unstoppable. You always knew that in the end, he would beat the bad guys and save the world, and no matter what happened, you’d never see him sweat.
Your clients want that in you.
Calm, cool, collected. Strong and confident, ready to save the day.
How can you convey that?
Say less. Tell them how you can help them, but don’t try so hard. Let your deeds (and reviews) do most of the talking for you.
Be willing to admit you don’t know everything, and don’t do everything yourself. You have top quality people who work for you or with you. You count on them and so can your clients.
Don’t push, don’t convince, let the facts do that.
Don’t react, respond. Your manner should display a relaxed intensity. Calm, cool, collected, remember?
Don’t be a slob. 007 was always impeccably dressed. If he had a desk and an office, you know it would have been immaculate.
Don’t talk about how busy you are. It makes you look needy. Instead, let them see a busy waiting room. And don’t always be available whenever they want to talk to you.
Don’t cut your fees. You’re the best and deserve to be paid accordingly.
Don’t chase. You’re 007. Let ’em chase you.
