Many attorneys claim they aren’t good at marketing. You know what? They’re right. They aren’t good at marketing. You know what else? It doesn’t matter.

That’s why God created partners.

I know some attorneys who don’t know the first thing about marketing but have thriving practices because one or more of their partners are good rainmakers.

If you’re not good at marketing, don’t sweat it–partner with someone who is. Your strength may in drafting complex documents, negotiating big settlements, or scoring courtroom victories. Your partner brings in the business and you convert it to cash.

It’s a match made in heaven!

“But I don’t have a partner” you say.

No problem.

“My partner is as bad at marketing as I am!”

Also okay.

The solution is to find a workout partner, someone who has the skills you lack and is willing to help you, in exchange for your help with something they need.

You meet once a week, or check in over the phone once a day, and coach each other and hold each other accountable to your stated goals.

You don’t have to find someone who is good at everything you need. If you know nothing about web sites, find someone who can help you get yours started. If social media is an enigma, find someone who will let you watch what they do, answer your questions, and be your guide through the social media maze they find so natural.

Workout partners can also be study buddies. You share what you’re reading, tips you have learned, resources you have discovered, as well as your ideas and plans. You provide feedback and encouragement to each other as you learn and grow together.

Your workout partner doesn’t have to be an attorney. Your skillset may be more useful to a business owner or other professional. And they don’t have to be local.

Where do you find a workout partner? Everywhere. Networking events, through social media, even on your client list. Once you know what you’re looking for, you’ll find plenty of folks who can help you.

When I was a kid I collected coins. I always carried two lists, “Have” and “Need”. Our weekly coin club allowed us to meet and trade (or sell) coins to fellow club members so we could complete our collections. These two lists made it easier.

You might do something similar. Write a list of what you “have,” i.e., what you can help others with, and a list of what you “want,” what you need help with. Carry these with you and you’ll soon find someone who has exactly what you need to complete your collection.