Marketing is easy. Here, let me prove it

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Marketing: “Everything we do to get and keep good clients.”

In keeping with that definition, and the premise that marketing is easy, here are three things you can do right now to help you get (or keep) good clients:

IDEA NO. 1

Write down the names of three “good clients” you have or had in the past. Send them an email that says, “Happy New Year–Just checking in. Hope things are going well. Talk soon. DW [your initials].

IDEA NO. 2

Write down three ideas for a blog post or article. Here, I’ll get you started:

  • “The strangest case [client] I ever had”
  • “3 things my clients always want to know”
  • “How to help your lawyer save you money”

IDEAS NO. 3

Describe a category of professionals who might be a good source of referrals for you. Go to google or your favorite social media channel and do a search. Find three names of professionals with web sites within a few miles from your office. Find something you like about their web site or practice. Maybe it’s their header or logo, an article, or the way they describe what they do. Or, find something you have in common. Maybe you went to the same law school or undergrad. If nothing else, you’re offices are “right around the corner” from each other.

Send them an email and tell them what you like and/or what you have in common. Ask a question or ask for a recommendation. “Where did you get that great header?” “Can you recommend a networking group nearby?” “Would you be interested in doing a guest post on my blog?”

You have now “met” one or more local professionals with whom you can begin the process of networking. Go buy them some coffee.

There, I told you marketing was easy.

Want more ideas? Go here.

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All lawyers market their services, although some don’t realize it

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I got an email from an attorney who wanted to hire someone to do all of her marketing for her. She said she’s “not good at marketing and not interested in it.” She doesn’t realize it but she’s already engaged in marketing. Every lawyer is.

Every time you say thank you to a client or referral source, you’re marketing.

Every time you hand someone you business card and ask for theirs, you’re marketing.

Every time you have a meal with someone, you’re marketing.

You may be doing it poorly, or getting poor results, but it’s marketing nevertheless.

Marketing is defined as, “everything you do to get and keep clients”. Key word–“everything”. All of the little things you say and do, the warmth of your handshake, the sincerity of your smile. It all counts.

You do yourself an injustice when you conclude that marketing is something you can hand off to someone else.

You can hire people to assist you. They can do most of the behind the scenes work. They can advise you, create your ads, run your blog, and promote your seminars. They can set up meetings with people on your behalf.

But you have to be at those meetings.

Building a law practice means building relationships and that’s not something that can be delegated.

If this is an anathema to you, if you are terminally shy or you just don’t like people, you’ll be a lot happier finding a partner who is good at what you don’t enjoy. Let him or her be the face of the firm, while you do what you’re good at.

But guess what? You’ll still be marketing.

Every time you say thank you to a client, you’re marketing. Every time you give someone your card and ask for theirs, or have a meal with someone, you’re marketing.

You can’t escape. Everything means everything.

If you want to improve your marketing, you should read (and apply) The Attorney Marketing Formula

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