I’ve had lawyers say to me, “I should be earning more.”
I give them a dose of reality: “No, you shouldn’t. Because if you should, you would.”
If you deserved to earn more, you would earn more.
We are all paid exactly what we are worth. No more, no less. In a free market, our income is in direct proportion to the value we deliver to the marketplace.
If you want to know how to make more money as a lawyer, the answer is to deliver more value.
“Maybe I’m just not good at communicating the value I deliver. I need to get better at doing that, better at marketing my services.”
Yes, but that’s all part of your value. Value is a relative term. It’s based on perception. And the market is never wrong. If they don’t see that you are worth more to them, by definition, you’re not worth more to them.
If you want more clients to choose you instead of other lawyers, you have to give them a reason. Show them an advantage to choosing you.
If you want clients to pay you more than they do, you have to give them more value.
My new course, “Make the Phone Ring,“Â shows you how to make more money as a lawyer. Get it here.
