If you’re like most people, when you heard me ask for a favor you probably thought, “It depends on what it is”.

If I ask you to do something that’s

• easy to do
• doesn’t require a lot of time or money
• doesn’t take you outside your comfort zone/embarrass you

. . .you would at least consider it, wouldn’t you?

If I ask you to take a survey and tell me which book title you prefer, for example, and all you have to do is click button A or button B, you’ll probably do it.

Because you like being asked for your opinion and because you want to help me. So. . . why not?

Well, your clients are no different and if you ask them for an easy favor like that, many of them will come through.

Ask them to Like your video or blog post and most will give you a thumbs up.

Ask them to forward your video or blog post to a friend, however, and you won’t get as many to do that but you’ll get some.

And “some” is good. Some are better than none.

Now, if you ask for a testimonial or a referral, you may get only a few to do it, but you would be happy with “a few” wouldn’t you?

So, take my challenge: ask your clients for a favor.

Start with something simple. Easy for you to ask, easy for them to do.

Later, as you build your “asking” muscle, you can ask for something better.

Start by asking the next client you speak with, either in person or on the phone, to do something for you.

Want a suggestion? Okay, how about asking them for the name of a real estate or insurance broker they know?

Easy to ask, easy for them to reply.

Later, once you’re comfortable asking for a name, you can start asking for an introduction.

Now, will you do me a favor? Will you forward this email to an attorney who might like to read this?

You don’t have to introduce us, just forward the email. I appreciate it and they will, too.

Easy for me to ask, easy for you to do.

Marketing is easier with email