Search Results for: evernote

Choosing the right color for your website

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As soon as I saw this infographic on The Psychology of Color in Marketing, I sent the link to the graphic artist who did the cover for the course I have coming out shortly. I told him, “I think we made the right choice”.

You can tell me if you agree when I release it in a couple of weeks.

Anyway, I’m saving the infographic (into Evernote, of course), because it has some very interesting statistics and factoids about color, things I would never had known.

Yes, I knew that restaurants like to use red because it is thought to stimulate appetitive and red is also used to stimulate urgency (think “Red Tag Sale”), but I didn’t know much else.

If you’re planning to update your website or other graphic, consider the psychological effect of different colors before you make your final decision. Of course you could go a neutral palate like I have on my site, shades of gray and white, but I don’t know what it means psychologically. Maybe I’ll drop a line to Apple and see what they can tell me.

Marketing is easy. When you know The Formula.

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Gmail users now have another way to achieve inbox zero

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In my Evernote For Lawyers ebook, I described how I (finally) achieved “inbox zero”. In case you don’t know, that means my email inbox is empty. The short version of how I did it: I identified the important emails that needed a reply or further action or that I needed to save and then archived everything else.

If you’ve never experienced an inbox zero, you should try it. Looking at an empty inbox and knowing that you have everything under control is a great feeling.

Now, what about the important emails? No surprises. I forward them to Evernote where I tag them for further action or assign them to a project. This allows me to keep my email inbox empty.

But there is a niggling issue. To reply to the original email I have saved to Evernote, rather than starting a new email, I have to find the original email in my Gmail archive. Not terribly difficult, but I just leaned something that makes it so much easier.

It turns out that Gmail allows you to bookmark your emails. Every email has a unique URL that you can access from your browser address bar. By copying and pasting that URL into an Evernote note or other note taking app, you can retrieve that email by clicking on the url. If you are logged into your Gmail account, the bookmarked email will open, ready for your reply.

Gmail gives you other options for curating and retrieving emails. Labels, filters, and stars are all helpful. But there’s nothing faster or more accurate than clicking on a URL to find a specific email.

You can also use this function to bookmark emails you need for an upcoming meeting or event. Paste the URL into your todo app or calendar and everything you need is just one click away.

Do you bookmark your email URLs? How has this helped you become more productive?

Evernote for Lawyers shows you how to get organized and increase your productivity

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My favorite productivity tool

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It’s been cold in southern California. Okay, you can stop laughing now. We think it’s cold, even if the rest of the country thinks we’re crazy. Anyway, when the weather warms up, it will be time to go through the closets again and get rid of old clothes.

If you haven’t worn it in a year, you’re probably not going to wear it again, yes? It’s clutter and it needs to go.

I’ve gotten rid of hundreds of books for the same reason. They were taking up space and collecting dust and needed to go. If I want to read them again, I can buy them on kindle.

I find that the more I get rid of clutter, the more peaceful I am. Lean and clean. The new me.

The same is true in my digital world. That’s why my favorite productivity tool is the delete key.

The more I get rid of, the more productive I am. When I delete emails or notes, it frees up visual and mental space so that I can concentrate on what’s important. I chop through a forest of digital trees with my digital machete, carving a path towards the place I want to go. By getting rid of the clutter in my way, I can move more quickly and with more clarity.

If you’re not sure you’re going to read something or need something, delete it or put it in a searchable archive. That’s how I got to “inbox zero,” finally. I archived 15,000 emails in my inbox all at once. I got rid of the clutter.

I still have a long way to go. I have many hundreds of blog posts saved in “read later” apps and I know I’ll never read most of them. Leo Babauta suggests that we delete everything in these apps once a week. If we haven’t read them this week, we’re probably not going to read them next week.

Maybe after I tackle the closet.

Have you read Evernote for Lawyers? It’s a guide for getting organized & increasing productivity.

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Marketing legal services by offering digital document signing

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Technology allows us to get legal documents signed without ever printing them. This post on the Evernote blog shows how to do that with two free apps, Docusign and Evernote (or Box, Google Drive, Dropbox).

I have Docusign and several other apps like it. I have pdf’s emailed, open them in the app, sign them, and send them back. It saves time, paper, postage and/or the cost of a messenger. And saving a copy in Evernote allows me to access those documents everywhere. (For more on how to use Evernote for storing client and other documents, check out my ebook, Evernote for Lawyers: A Guide to Getting Organized & Increasing Productivity).

If you have a tech savvy client, they can download the app to sign and return the documents to you by email. If you don’t, or if you need to explain the document to the client before signing, you can meet with them and have them sign on your tablet.

Offering digital signing is a benefit to you and to the client. If you offer it, you should promote the fact that you do. Make a big deal out it. Let clients and prospects know what you do, how it works, and how it saves them time and money.

Even if other attorneys do it the same way, most of them don’t promote it. When you do, you will “own” that benefit in the eyes of your target market.

To stand out in the crowd, you must show people how you are different. Click here to learn how.

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How I made an extra fifty-two cents in 2012

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Yee-ha!

Amazon just notified me that I earned fifty-two cents when someone purchased something through my affiliate link. Big deal you say? You’re darn right it’s a big deal! Passive income is a very big deal.

I don’t get much from Amazon. That’s okay. I get thousands in passive income every month from other sources. It all averages out to a very sizable “extra” income.

I’m not a big affiliate marketer. You don’t see tons of links to affiliate products in my blog posts or emails. That’s because I’m very picky about what I recommend. It’s usually something I personally use.

All you need are a few high quality products or services (and a good list) and you can earn a decent extra income this way. Even six-figures.

Why am I telling you this? Because as you contemplate your plans and goals for 2013, one of the things you should be thinking about is how you can generate income from sources other than your legal services. You might create your own products. Or offer services outside of your core practice areas. Partner up with someone and offer their products or services. Or start your own business.

The simplest way to get started is to look at the products and services you have used in the past and could recommend to your list. If you think they’re good, why wouldn’t you recommend them to your clients, prospects and professional contacts? Regardless of whether they have an affiliate program or not.

I have an affiliate program for some of my products. I haven’t promoted it because I wanted to add more products first, which I will be doing shortly, but you can sign up now and promote The Attorney Marketing Formula and my Evernote ebook. Here’s the page to get more info on my affiliate program and instructions on how to sign up.

If you like my stuff, I will pay you to recommend it to your attorney friends. Post a link on your blog, mention it in your newsletter, or post a review on one of your linkedin or facebook groups.

Anyway, over the next few days, give some thought as to how you might add additional sources of income in the coming year. I’ll have more ideas to share in future posts.

By the way, The Attorney Marketing Formula comes with a free bonus module, “How to create a marketing plan that really works”. It will help you plan for 2013.

I wish you a very happy, and very prosperous New Year.

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Here’s why you’re NOT getting things done

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Apparently, there’s an art to creating a to-do list. And because most of us aren’t practitioners of that art, we fail to do the things we put on our lists. So says blogger Janet Choi, who shares some telling statistics from her company’s internal survey in, “How to Master the Art of To-do Lists by Understanding Why They Fail”:

  • 41% of to­-do items were never completed.
  • 50% of completed to-­do items are done within a day.
  • 18% of completed to­-do items are done within an hour.
  • 10% of completed to­-do items are done within a minute.
  • 15% of dones started as to-do items.

“In other words,” she says, “people aren’t that great at completing their to-do tasks; tasks that do get completed are done quickly; and tasks that are reported as done don’t correlate with planned to-do tasks.”

Choi says one of the reasons we aren’t good at getting things done is that we have too many to-do’s on our lists. She might have something there. On my list (in Evernote) I currently have 14 notes tagged “Now” and 385 tagged “Next”. This doesn’t include “Someday” (177) or items tagged “Read/Review” (583). A lot, but I’m not concerned. As long as I get my three or four “MITs” (“Most Important Tasks”) for the day done, I’m good. Choi agrees. She suggests looking at that big list of tasks and choosing, “the most important, pressing or interesting ones to work on, big and small.”

As for why only “15% of dones started as to-do items,” Choi attributes this to our lack of skill (discipline?) in creating task lists, and because of the unpredictability of our daily lives. Stuff happens, emails and phone calls cry out for our attention, things don’t turn out the way we expected. Those may be the reasons, but in my opinion, they aren’t good reasons for not doing important tasks, and those are always planned.

Yes, the unpredictable happens, and we must allow for that in our daily planning. But it should not dominate our day. No more than 25-30% of our time should be left open for the “unplanned,” not 85%. Most of our day should be spent getting important things done, the ones that move us towards our vision of the future we want to create. If you don’t plan your future, you can’t expect to wind up where you want to go.

Choi says we should be more specific in our planning, and I agree. It’s easier to know when something is done if it is well defined from the beginning. This is especially important to remember for those of us who do anything relatively open-ended like research or writing. I remember pulling all-nighters in school and also as a lawyer, writing briefs and preparing for trial, and not knowing when I was done because you can always do more.

Which leads me to my favorite reference in the post, dealing with deadlines. Choi references a behavioral study most of us will recognize as the basis for Parkinson’s Law: “The study found that students who had longer to finish three papers performed worse than those who had externally-imposed or self-imposed deadlines that were evenly spaced and earlier. . . The more time you give yourself to finish something, the less likely it is that you will finish in that time frame.”

How do you know that brief you’re working on is done? When it’s 4:00 pm and it has to filed today by 5.

The Attorney Marketing Formula comes with a bonus module that helps you create a marketing plan that really works. Get it and get ready for the new year.

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New iPhone? Here are the apps I use and recommend

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A Facebook friend posted that they just got a new iPhone and wanted suggestions for apps. I just went through my screens and jotted down the apps I use the most and thought I would share them with you.

I’ve downloaded hundreds of apps, most of which I quickly abandoned. Some had a steep learning curve or were confusing. Some duplicated apps I already had that did the same thing, only better. And some I just didn’t like.

Of course everyone has different needs and preferences. This is just my list and it is by no means complete. Just the apps I use the most.

I’ve included a few excellent apps I don’t use that much. Dictamus is one example. You can replace your expensive dictation machine with this app. iA writer is another. I don’t do much long form writing on my iPhone. Small screen, small keyboard, old eyes. I make notes on my phone and do my writing on my laptop.

I try new apps all the time because I’m always looking for better and easier ways to do things, and because it’s fun. I like apps that are well suited for the job, and actively developed and supported. Many of my favorites are at or near the top of their categories.

I’ve organized my list by category. Please let me know (in the comments) if you use these apps, and if not, what you use instead.

Productivity

  • Evernote (Essential. Nuff said.)
  • Drafts (Great for quick notes that are uploaded to other apps (including Evernote).
  • Workflowy (I’ve been using this a lot lately; great for outlining. I use the web app mostly, and tweak my outlines on my phone; if you sign up for a free account through this link, you’ll get more free space (and so will I).
  • iA writer (Simple, distraction free writing with few options. Sync to Dropbox, iCloud, other devices.)

Business

  • Dictamus (Best dictation software; try the free version and you’ll see)
  • Jotnot Scanner Pro (I have others but mostly use this)

Utilities

  • Easy Calendar (Simple, quick to update)
  • Pocket Informant (Used this for a long time. Very capable, but more than I need; find it in Productivity)

News

  • Instapaper (Must have; anything saved for later reading, but not in Evernote, goes here)
  • Newsify (Google RSS)
  • Stitcher Radio (Live radio, podcasts)
  • Flipboard (News, social media feeds)
  • Zite (News, blog feeds, great for finding sources you don’t currently follow)
  • AppAdvice (For finding new apps and reading reviews)

Social Media

I have the native apps for Facebook, Twitter, and LinkedIn, but don’t do much updating on my phone. When I do, I usually post from other apps (i.e., Drafts, Flipboard).

Other

I also have (and use) Youtube, Google, and Kindle. I have several apps for document downloading, storage, (Dropbox, etc.) and editing, but I prefer to use their desktop or web app equivalents. I listen to Pandora and Spotify. I don’t download games any more, but I do play Words With Friends.

So that’s my list. How about yours?

Let me show you how to grow your practice and your income. Check out The Attorney Marketing Formula

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The Ten Commandments of “Getting Things Done”

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Many people refer to David Allen’s book, Getting Things Done, as their productivity Bible. Like the real Bible, however, Allen’s book isn’t particularly easy for the uninitiated to digest. It took me several reads and a lot of hi-lighting before the ideas started to sink in.

And yet the principles in Getting Things Done (GTD) aren’t that complicated. In fact, the system is basically your calendar, a few lists, and a process for organizing everything so that you know what to do first and what to do after that. This allows you to be effective (getting the right things done) and efficient (getting things done right).

The sub-title of Getting Things Done is “The Art of Stress-Free Productivity” and that is an apt description of the ultimate benefit of mastering GTD.

If you’re trying to learn GTD, or this is your first exposure to it, here is a summary of its key components, the “Ten Commandments of “Getting Things Done”:

  1. Put everything in a “trusted system”. Get it out of your head, off your desk, and into one “Inbox” (or a few), ready to be processed.
  2. Organize your tasks into lists, for example, “Today,” “Next,” “Someday,” “Waiting,” and “Projects”.
  3. A project is anything that requires more than one step (task). Each project should have a list of tasks needed to complete it.
  4. Organize your lists by “context”: Where (@Office, @Home, @Errands), Tool: (@Internet, @Phone), People: (@Debbie, @ABC Board). That way, when you’re @Office, having a meeting with @Debbie, you can zero in on appropriate tasks and not be distracted with @Errands or chores you need to do @Home.
  5. Use your calendar to record future tasks by date (i.e., appointments, start dates, due dates, review dates). The calendar is sacred territory. If it’s on your calendar, you should do it.
  6. Use a tickler system to remind yourself of things you may want to do or review in the future but aren’t due on a specific date (and thus, not on your calendar).
  7. Process your Inbox often: If something is actionable, either Do it (immediately), Delegate it, or Defer it (Calendar, or “Next” list). If it’s not actionable, either Trash it, put it on a list to review in the future (“Someday” or “Tickler”), or file it as Reference material.
  8. Review your lists daily. Decide what to do based on your Time and Energy and the task’s Priority. Don’t prioritize in advance because priorities (and Contexts) change constantly.
  9. Plan every day in advance. Review your plan and your progress once a week at a regular Weekly Review.
  10. As you process your Inbox or review your lists, ask yourself two questions: What’s the successful outcome? And, What’s the next action (logical next step) to make it happen? David Allen says, “These provide fundamental clarity for Getting Things Done, and they lie at the core of most everything I teach.”

This probably represents 90% of the GTD system. There are many nuances and refinements and many of us have modified “pure GTD” to suit our work flow and preferences. You can spend a lifetime tinkering with GTD or, once you have a basic set up, simply get things done.

GTD can be done with pen and paper. There are also many GTD apps for your smart phone or computer. I do all of this in Evernote (plus my calendar). My GTD system is presented in detail in my Evernote for Lawyers ebook.

Do you use GTD? How has it helped you to get things done?

You can use my Evernote GTD system even if you don’t use Evernote. Read Evernote for Lawyers, however, and you’ll want to use Evernote. Even if you’re not a lawyer. 

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Marketing takes up too much time? I wrote this post in 15 minutes

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In the interview yesterday, (replay), I said that if you (the viewer) got nothing else out of my comments, I hope you are inspired to commit 15 minutes a day to marketing. Even if all you do is sit and think, or write down ideas, or read some articles. I said that if you do that, eventually you will pick up the phone and make some calls or write something that could be considered marketing-related. Like a blog post, article, or email.

You can do a lot in 15 minutes.

I wrote this post in 15 minutes. Sure, most of my posts take longer but I have the time. You might not. That’s okay. Short posts are fine.

How do you write a blog post in 15 minutes? You start with an idea and write it down. In this case, “writing a blog post in 15 minutes”. You open up something to write in. I write my posts in Evernote. And you begin writing. Put down your thoughts. Share a couple of tips or resources. Give your opinion on something related to your area of expertise.

Three or four paragraphs and you’re done. I’m at 200 words at this point. My posts are usually in the 300 to 500 word length. Length isn’t critical, as long as you have said what you need to say.

Then, edit. Make sure the thoughts flow. Not hard, really (pauses for a sip of coffee, reads. . .). Looks pretty good. Time to publish. Copy and paste into WordPress. Add some tags and hyperlinks and I’m done for the day. Elapsed time: 14 minutes. And what do you know, this post is now just over 300 words.

If you missed the interview yesterday, you can watch the replay here. It was about an hour so you might have to watch over the next four days. If you don’t have time, just order The Attorney Marketing Formula and call it a day.

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My one page productivity system

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When I was in high school I used a simple system for planning my day: a single piece of paper. I folded it three times so it would fit in my shirt pocket. On the page I would list the things I needed to do that day: tasks, errands, classes, homework. As I completed each one, I crossed it off the list. At the end of the day I would look at my list and feel good about what I had accomplished. I would then write a new list for the following day.

Putting everything on one page forced me to decide what was important for the day. There were many things I could have done each day but I wrote down only the things that I intended to do. Sometimes I numbered them so that I knew what to do first.

There was room on my page for ideas, things to do tomorrow or next week or someday, or to jot down random thoughts about life.

My one page productively system was all I needed for the day. It worked so well, I stopped using it.

I still plan my day and sometimes I put it on paper, but most of the time, my plan is in my calendar and in Evernote.

The last few days I’ve been playing around with an app called WorkFlowy. It is a list-making/outlining application that lets you put everything on a single “page”. You can use it for your task list(s) or to outline projects. You can create nested outlines to unlimited depth. I’m using it to outline a book.

I’m also using it to create my daily task list. I add a #Today tag to tasks I want to do today and filter the master list so that it only shows those tasks. On one page is my daily task list, just like I used to use in high school.

But I don’t have to print that page to put it in my pocket. WorkFlowy has a free iPhone app that syncs my lists. (There is an Android app, too.)

Nothing is simpler than a piece of paper. But this comes close.

Do you use Evernote? Check out my ebook, Evernote for Lawyers: A Guide for Getting Organized & Increasing Productivity.

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