Admit it. When it comes to marketing, if you’ve ever said, “I don’t have time,” what you really meant was, “I don’t want to.” Not having time is simply the excuse.
How do I know? Because you do have time for marketing.
I’ll prove it.
How long does it take to call a former client and say, “Hello, I hope you’re doing okay”? Three minutes if they answer the phone? Sixty seconds if you leave a message?
Too long? Okay, how about sending an email? It might take five seconds to insert their email into a template and click the send button.
Five seconds. Could you do that once a day?
Of course you could. If you wanted to.
So the real issue is why you don’t want to.
Fear? (“I don’t want to sound like I’m fishing for work.”)
Ego? (“I shouldn’t have to do this.”)
Well, while you figure that out, I’m going to give you a suggestion that may help:
Do it anyway.
You don’t have to want to do it. Do it because you want the results.
You don’t exercise because you want the pain. You want a lean, strong, and healthy body. You want to look good in your clothes. You want to feel good about yourself. So you put up with the pain and inconvenience and hit the gym three or four days a week, whether you feel like it or not.
Marketing works the same way. You do it because you want the results.
Fall in love with the results. Get excited about the idea that a few minutes a day could result in thousands of dollars per month in additional income.
In the time it took you to read this post, you could have found your next client. And you wouldn’t even break a sweat.
Marketing is simple. Start here.






Eight ways to use audio recording apps for marketing
I was reading some of the reviews for Dictamus, the dictation app I use on my iphone. Many lawyers and physicians extol its virtues, saying things like, “best on the market, ” “replaced my 0 dictation equipment,”and “I use it every single day.”
I don’t dictate to a secretary these days, but I do dictate to myself. My phone is always with me so it’s very convenient to capture notes or ideas on the fly. I also dictate entire articles, letters, and other longer documents, using Dictamus’ “insert” function to insert new thoughts into the middle of already recorded sentences. Yep, just like  the old cassette and belt dictation machines I used to use.
Anyway, I started thinking about how audio recording apps (any app will do) can be used for marketing. In addition to the obvious use of recording ideas for articles, people to call, things to do, and dictating complete articles, emails, and letters, here’s what I came up with:
Do use audio recording apps (or digital recorders) for marketing in your practice? What do you do? Which apps do you use? Please add to the comments.
Want more marketing ideas? Of course you do. Click here.