Admit it. When it comes to marketing, if you’ve ever said, “I don’t have time,” what you really meant was, “I don’t want to.” Not having time is simply the excuse.
How do I know? Because you do have time for marketing.
I’ll prove it.
How long does it take to call a former client and say, “Hello, I hope you’re doing okay”? Three minutes if they answer the phone? Sixty seconds if you leave a message?
Too long? Okay, how about sending an email? It might take five seconds to insert their email into a template and click the send button.
Five seconds. Could you do that once a day?
Of course you could. If you wanted to.
So the real issue is why you don’t want to.
Fear? (“I don’t want to sound like I’m fishing for work.”)
Ego? (“I shouldn’t have to do this.”)
Well, while you figure that out, I’m going to give you a suggestion that may help:
Do it anyway.
You don’t have to want to do it. Do it because you want the results.
You don’t exercise because you want the pain. You want a lean, strong, and healthy body. You want to look good in your clothes. You want to feel good about yourself. So you put up with the pain and inconvenience and hit the gym three or four days a week, whether you feel like it or not.
Marketing works the same way. You do it because you want the results.
Fall in love with the results. Get excited about the idea that a few minutes a day could result in thousands of dollars per month in additional income.
In the time it took you to read this post, you could have found your next client. And you wouldn’t even break a sweat.
Marketing is simple. Start here.
