What do you do when you have too much to do?

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I’ve got lists. Lots of tasks and projects. Things I’m working on and things I plan to work on. Everything is organized in Evernote. I follow my own version of GTD. Every task or project has at least one tag to identify it as something I plan to do Now, Next, or Someday.

But while everything is organized and tagged, I still have too much to do. It’s overwhelming. So I find myself avoiding my lists and doing what is nagging at my brain, which defeats the entire purpose of having a task management system.

Currently I have 54 Now tasks, 531 tagged for Next. I’m supposed to look at everything during my weekly review, but with that many tasks on my list, I find myself procrastinating.

What do you do when you have too much to do and your weekly review isn’t working?

You declare task bankruptcy.

You get rid of everything and start over. A fresh start with your tasks.

While I had never heard the term “task bankruptcy” before, I’ve done it before. I did it to achieve inbox zero with my email. I did it when I stopped using one online task management app and started using another and there was no way to export/import my tasks. I can attest to how good it feels to wipe the slate clean and start over.

Starting over doesn’t mean throwing out everything. I will refer to my lists in the process of creating new ones. But every task will be scrutinized and will have to earn it’s way back onto my lists.

First, I will move all of my tasks and projects into a temporary notebook. My main notebook, where I keep all of my tasks and projects will then be empty.

(NB: In Evernote, I use one notebook for all of my notes. I use tags to identify when I will do something (Now, Next, etc.) and for reference purposes. Multiple notebooks leads to confusion–Which notebook should I file this note in? Which notebook DID I file that note in?)

Next, I will go through all of my tasks and projects in the temporary notebook. Anything I know I want to do (or have to do) will get moved back into my main notebook. Anything I’m not sure of, that doesn’t call out to me and inspire me, will go.

The objective is to have a lean and mean Now and Next list. I will still have my Someday/Maybe list, but I will be ruthless in paring this as well.

I guess you could describe this as a periodic review. You go through everything and make decisions about whether you still want to do something and if so, when. That’s what should be done during the weekly review. But when the whole system gets bloated, it makes sense to periodically re-boot.

If you’re feeling overwhelmed by everything you have to do, if you find yourself procrastinating on your weekly review, you might want to declare task bankruptcy and get a fresh start.

But be careful. Once you have zeroed out your task obligations and created new lists, those tasks might start accumulating again. Fortunately, you won’t have to wait seven years before declaring task bankruptcy again. You can do it any time you want.

If you want to see how I organize everything, check out my Evernote for Lawyers ebook.

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Holy shitakes, Evernote adds reminders!

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Evernote announced today the addition of reminders on Mac, iOS, and their webapp, and promises to soon roll out the feature to Windows, Android, and other platforms.

This is big!

This long awaited feature is the missing piece of the puzzle for those of us who use Evernote for tracking our tasks and projects. We can now add a reminder to any note, include a date and time, and receive notifications via the app and email. For the first time, we can schedule future due dates (or “start dates”), without having to use a funky workaround.

If you have a document due in 60 days but don’t want to work on it right now, for example, you can set a reminder for, say, 45 days and forget about it. On the 45th day, you will be notified that it’s time to work on that document.

Which means you won’t have to put a reminder on your calendar or in any other reminder applications.

We are told they are working on many more features. I hope that includes multiple reminders. If so, then you can schedule the due date for 60 days hence, and a start date for 45 days. Recurring reminders would also be welcome.

I’ve just started using this feature but I can already say this is a very exciting addition to my number one productivity app. Give it a try and let me know what you think.

Want to see my Evernote set up? Get my Evernote for Lawyers ebook.

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I’m sorry, I don’t have time for time management

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So you’ve got a big list of things you need to do. You need to decide what to do first and how much time to give it. That way, you can better manage your time.

It’s called prioritizing: figuring out what’s most valuable and important and doing that first (or most).

Got it.

But how do you decide what is most important? Do you “gut feel” it? Or do you use some kind of system where you examine each task, one by one, and give it a grade of some sort, where A is more important than B, which is more important than C?

Harvard Business Review (via Lifehack) recommends the latter:

Break down activities you do into three categories: invest, neutral, or optimize. “Investment” pursuits are areas where more time and a higher quality of work lead to an exponential payoff, such as strategic planning. Aim for A-level work here. In “neutral” activities, more time spent doesn’t necessarily mean a significantly higher return. Attending project meetings is a good example. You don’t need to excel; a B is fine. “Optimize” duties are those where additional time leads to no added value and keeps you from doing other, more valuable activities. The faster you get these tasks done, the better.

Okay, let’s try it.

Today, I have two “most important tasks” (“MITs”) to get done. One is this blog post. The other is to finish writing the last section of the new course I’m working on.

If I follow the Harvard approach, today’s blog post would probably be in the category of Neutral, meaning it’s probably not worth putting in (a lot) more time to make it even better than it already is.

Finishing the course would probably fall into the Investment category because a paid product is judged at a higher standard and because there is a much higher payoff to me than a single blog post.

But here’s the thing. I already knew this. I already knew the relative importance of these two tasks, without spending any time thinking about it or assigning a label. How did I know? I just did.

But here’s the other thing. I need to do both of them today, albeit for different reasons. The blog post needs to get done because I have committed to doing a blog post every week day. The other project needs to get done because, well, I want to get it done and I decided that today would be the day.

I chose my MITs for the day by instinct or whatever you want to call it, and I didn’t have to spend time analyzing and labeling.

The third category is “Optimize,” which basically means “not very important so get them done quickly”. Sure, I’ve got a bunch of those, too. I probably won’t do most of them today and that’s okay. They’re not that important. But when I’m done with this post and done with the course (or done for the day in case I don’t finish), I may do one or two of these less important tasks. Or I may not. Hey, it’s Friday.

My point is that sometimes, the things we do in the name of time management take up more time than they’re worth. Analyzing, labeling, sorting, deciding–sometimes, we spend so much time working the system (and playing with apps), we don’t have time to get anything done.

If what you’re doing now isn’t working, you should explore and tinker and find something that does. But if your system is working, don’t change it.

Even if that system is nothing more than trusting your gut.

I use Evernote to manage my tasks and projects. See my Evernote for Lawyers ebook here.

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Pick two: Good. Cheap. Fast.

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With any task or project, you have to consider the results you want, how long it will take to produce those results, and any costs. You almost always wind up with good outcomes with two of these three factors and not so good with the third.

You can vacation in Italy (good) this weekend (fast) but it won’t be cheap. You can lose weight quickly and cheaply by fasting for a week but it won’t be good (healthy).

If you have a document to prepare you can do it yourself (good, cheap), but if you’re busy, it probably won’t get done quickly. You can hire someone to do it and they might do a good job and do it quickly but it could be expensive. Or, you could hire someone that’s fast and cheap but not very good.

It’s all about choices. Good. Cheap. Fast. Pick two.

So, let’s see how this works with marketing professional services:

  • Blogging: Good, Cheap, (but not Fast)
  • Advertising: Good, Fast, (but not Cheap)
  • Networking: Good, Cheap, (but not Fast)
  • Speaking: Good, Cheap, (but not Fast)
  • Articles: Good, Cheap, (but not Fast)
  • Social media: Good, Cheap, (but not Fast)
  • Cold calling: Good, Cheap, Fast (but not a good idea)

Conclusions? Advertising can produce good results quickly so if you have more time than money and advertising is appropriate for your practice, you might include it in your marketing mix. Everything else is relatively inexpensive but good results usually take time.

Of course if you do it yourself (i.e., networking) you have to consider your time as an expense. It might not cost a lot of dollars, but if it takes up too much time relative to the results, it’s expensive.

Also, “good” is a relative term. You might get good clients from a given activity, but not a lot of them. Or, you might get a lot of clients but if they can’t or won’t pay what you charge, that’s probably not a good result.

It’s funny, the one thing lawyers don’t (can’t, won’t) do, cold calling, can actually produce good results quickly and cheaply. Fortunately, there’s something similar that you can do and it works even better: warm calling.

Call your clients and former clients and say hello. Fast, cheap, good results, almost guaranteed.

Marketing is everything you do to get and keep good clients. Click here for the formula.

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Don’t let your reason why become your excuse not to

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You say that one of the reasons you want to increase your income is to have more free time. Time for family, hobbies, travel, fun.

Those things are important to you but you’re always working and don’t have enough time.

More free time is the “reason why” you want to earn more.

But then I hear you say you don’t have time for marketing. You’re too busy.

Do you see the problem here? You want time (your why) because you don’t have time (always working) so you use the fact that you don’t have time as your excuse for not marketing, even though marketing is what will eventually give you more free time.

It is a riddle wrapped in a mystery inside an enigma.

You’re letting your reason why become your excuse not to.

“But I have to do the work,” you say. You can’t slow down. It’s a Catch 22.

You could hire someone to do some of the work.

“I can’t afford to hire anyone,” you say.

Okay, now you’re being difficult.

You hire someone so you can work less so you can have more time for marketing so you can earn more so you can have more free time.

Try saying that ten times really fast.

It’s called leverage. Working smart. Treating your practice like a business.

You can’t wait for more free time to appear before you start marketing. You must start marketing to create more free time.

You can make money or you can make excuses, but you can’t make both.

I can teach you how to leverage your time. Click here.

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Gmail users now have another way to achieve inbox zero

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In my Evernote For Lawyers ebook, I described how I (finally) achieved “inbox zero”. In case you don’t know, that means my email inbox is empty. The short version of how I did it: I identified the important emails that needed a reply or further action or that I needed to save and then archived everything else.

If you’ve never experienced an inbox zero, you should try it. Looking at an empty inbox and knowing that you have everything under control is a great feeling.

Now, what about the important emails? No surprises. I forward them to Evernote where I tag them for further action or assign them to a project. This allows me to keep my email inbox empty.

But there is a niggling issue. To reply to the original email I have saved to Evernote, rather than starting a new email, I have to find the original email in my Gmail archive. Not terribly difficult, but I just leaned something that makes it so much easier.

It turns out that Gmail allows you to bookmark your emails. Every email has a unique URL that you can access from your browser address bar. By copying and pasting that URL into an Evernote note or other note taking app, you can retrieve that email by clicking on the url. If you are logged into your Gmail account, the bookmarked email will open, ready for your reply.

Gmail gives you other options for curating and retrieving emails. Labels, filters, and stars are all helpful. But there’s nothing faster or more accurate than clicking on a URL to find a specific email.

You can also use this function to bookmark emails you need for an upcoming meeting or event. Paste the URL into your todo app or calendar and everything you need is just one click away.

Do you bookmark your email URLs? How has this helped you become more productive?

Evernote for Lawyers shows you how to get organized and increase your productivity

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When lawyers say, “I don’t have time for marketing,” they really mean, “I don’t want to”

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Admit it. When it comes to marketing, if you’ve ever said, “I don’t have time,” what you really meant was, “I don’t want to.” Not having time is simply the excuse.

How do I know? Because you do have time for marketing.

I’ll prove it.

How long does it take to call a former client and say, “Hello, I hope you’re doing okay”? Three minutes if they answer the phone? Sixty seconds if you leave a message?

Too long? Okay, how about sending an email? It might take five seconds to insert their email into a template and click the send button.

Five seconds. Could you do that once a day?

Of course you could. If you wanted to.

So the real issue is why you don’t want to.

Fear? (“I don’t want to sound like I’m fishing for work.”)

Ego? (“I shouldn’t have to do this.”)

Well, while you figure that out, I’m going to give you a suggestion that may help:

Do it anyway.

You don’t have to want to do it. Do it because you want the results.

You don’t exercise because you want the pain. You want a lean, strong, and healthy body. You want to look good in your clothes. You want to feel good about yourself. So you put up with the pain and inconvenience and hit the gym three or four days a week, whether you feel like it or not.

Marketing works the same way. You do it because you want the results.

Fall in love with the results. Get excited about the idea that a few minutes a day could result in thousands of dollars per month in additional income.

In the time it took you to read this post, you could have found your next client. And you wouldn’t even break a sweat.

Marketing is simple. Start here.

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Improve law firm marketing with daily and weekly routines

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My wife and I know a family who eats roast chicken for dinner every Monday night. Tuesdays, it’s meatloaf. On Wednesdays, you’ll find them chowing down on pasta.

Every day of the week has a specific dinner meal and they have been eating that way for years.

I always thought this would be boring. I like not knowing what’s for dinner. Variety is the spice of life.

And yet, I can see the logic behind it. Shopping is easier. You don’t have to learn any new recipes. Besides, don’t most people regularly eat the same five or ten basic meals for dinner? We just don’t eat them on the same day every week.

Anyway, while routine dinner planning may not be your cup of tea, when it comes to marketing legal services or managing your law office, a routine could be just what the doctor ordered.

“Did he just put three cliches in one post? He’s weird.”

Homage to one of my favorite comedians, Jim Gaffigan.

Hot Pockets.

Back to work.

What if you established a routine in your office where every Monday was “communication day”. That’s the day you send out emails to former clients, make calls to check in with your professional contacts, and write an article for your newsletter or blog.

Tuesdays might be networking day. You have lunch with a professional or a prospective client, and schedule lunch for the following Tuesday.

Wednesdays could be “clean up and organize day”. You clean out your email inbox, tidy up your desk, consolidate notes, and plan the rest of your week.

Thursdays, might be seminar day. You work on planning, writing, and promoting your latest seminar, teleconference, or video.

Fridays? Pizza day, of course. You bring in pizza for lunch, meet with your staff, and brainstorm marketing and management ideas.

You could set aside two hours every Thursday and make that “writing time”. Or 30 minutes every morning at 10 am as “calling time.” You call people you met at networking functions or you call former clients to say hello and update their contact information.

You get the idea.

With daily or weekly routines, you don’t have to think about what to do. You already know.

And because you know that next Wednesday is writing day, throughout the week, your subconscious mind will come up with ideas. On Wednesday, you’ll be ready.

Do you use routines in your practice? Please share in the comments.

Marketing is simple. Click here to find out what you’re missing.

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You want to be more productive? Ask yourself this question every day.

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I get it. You’re incredibly busy. You have way too much to do and not enough time to do it. You’re getting things done but wonder if you’re doing enough.

Take a breath. Stop worrying about how much you’re not getting done.

The truth is you’ll never get it all done and it doesn’t matter. Being productive isn’t about how much you do, it’s about doing what’s important.

Take a look at your to-do list for today. All the calls and emails, the errands, the work that is on deadline. Lots of things you have to do and you will get most of them done.

Because you have to.

You’ll file that motion because it’s due. You’ll make that call because the other guy is waiting. You’ll write that letter because you want to settle the case.

But what about the important things you don’t have to do? Things that will advance your career or improve your life but don’t have a deadline or someone else waiting or watching?

This is the sweet spot in your growth. This is where you advance towards your long term goals. This is where you find your purpose instead of just taking care of your obligations.

Every day, when you write down your to-do list, I suggest you ask yourself this question:

“What is the most important thing I can do today that I don’t have to do?”

Your answer may be “to start exercising” because you want to get in shape. It’s important but you don’t have to do it. Now, at least you are aware of what’s important.

If you ask yourself that question again tomorrow and you get the same answer, you might pick up that exercise book you bought three years ago and put it on your desk. The next day you might actually read the first chapter.

It might be six months before you do your first push up or register for that hot yoga class, and that’s okay. You may never have done it if you had not asked yourself, “What is the most important thing I can do today that I don’t have to do?”

If marketing is important to you, download this today. You can read it tomorrow.

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Build your law practice more quickly by compressing time and leveraging effort

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You’ve heard me say it many times before:

Do something marketing-related every day. Make a few calls. Send a few emails. Write a blog post. Jot down some ideas. You can make significant progress with just 15 minutes a day of effort because of the compound effect of doing something every day.

To build your practice more quickly, you should compress time and leverage your effort. You compress time by

  1. Doing things faster,
  2. Doing things more often, and
  3. Doing things in bigger chunks.

You do things faster by getting better at them. That comes from experience and from learning (new techniques, shortcuts, different methods).

Doing things more often means doing something three times a day instead of once. Or every day instead of every other day.

Doing things in bigger chunks means instead of doing something for 15 minutes, you do it for two hours or an entire day. You will get further ahead by compressing several weeks of activities into a single day because the bigger chunk of time allows you to create momentum.

You will also grow more quickly by leveraging your effort. That means getting more results out of the same activities.

An example of leverage would be networking with potential referral sources instead of prospective clients. By attending the Kiwanis Club dinner, you may make friends with someone who needs your services, and that’s good. A more leveraged result would be making friends with the president of the Kiwanis Club, who knows everyone in that chapter and five others.

Another example would be doing things that have a “long tail,” i.e., writing an article that will reside on your web site indefinitely, continually pulling in leads and new business. If you’re going to spend an hour writing something, write something that will produce a residual “income”.

A third example of leverage is re-purposing your content. You do a presentation. Now, take that presentation and turn it into five blog posts, three videos, and an ebook. Don’t settle for a one time presentation to 50 people when you can re-purpose your content and get it in front of 5,000.

A fourth example of leverage is re-distributing your content. You take your report and send it to everyone on your list. You put it in your new client kit. You put it on a download page and link to it on your web site. You give print copies to your referral sources and ask them to put them in their waiting rooms. You email a pdf to your clients and ask them to forward your email to their friends and family.

You’ve heard the expression, “working smarter”? Now you know what it means.

For more ways to compress time and leverage effort, get this.

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