I get it. You don’t have a lot of time to write a blog. Even once a week seems daunting. But you know that having content online is a great way to highlight your capabilities and draw traffic, and you’d like to find a way to make it work.
One way to do this is to let others do the writing for you.
You could have your partners, associates, and staff do some or all of it. You could hire a ghost writer. (They’re not expensive.) Or, you could let other professionals write guest posts. Let’s talk about this one, shall we?
One way to do this is have five or ten other lawyers, consultants, experts, accountants, and so on, who each contribute a post every other month. They get exposure for their practice or business, you get content.
Some of those other professionals will undoubtedly notify their clients, subscribers, and readers about their new post on your site, and provide a link to it, which gives you exposure to their contacts. Of course you can offer to provide guest posts on their blogs, too, if and when you have the time.
If you don’t have enough other professionals who want in on this deal, no problem. You can easily find professionals online who would love to get exposure to your readers. Reaching out this way is a great way of networking with potential referral sources.
One thing you might want to do is add your comments before, during (by interlineation), or after the guest post. In other words, you introduce the guest blogger and his or her post and add your thoughts about how the post applies to your practice area or clients. This should take you very little time and will add value and context to a post that might otherwise seem a bit off topic.
First, make sure you flesh out your blog with ten or twenty substantive posts, written by you, about your practice area. Why? Because it’s your blog and you want to show visitors what you know and do. Also, you’ll be able to link to this content in your comments to guest posts. For example, if you handle employment law and have a guest post by a psychologist writing about how to handle a difficult employee, in your addendum to that post, you can link to your article about the legal implications of what employers might say or do.
Okay, one more idea. Ask one of your guest-post team if you can interview them. Have them give you five or ten questions to ask them, in advance. Record and transcribe the interview and post it on your blog. Easy content.
Of course it’s just as easy to have them interview you for their blog.
For more ideas on how to write a blog, get this.
