When I was in law school I helped a friend with her divorce. I prepared the Petition (yes, under supervision) and served it.
In those days, even though there were no children or real property and the matter was uncontested, she had to appear in court. I went with her to the hearing in downtown Los Angeles and we waited in the hallway for the courtroom to open.
I’d never seen my friend so nervous. She had never been in a courtroom and was afraid she wouldn’t know what to say. I told her this was a very simple case, the judge would ask a few basic questions and everything would be over in a few minutes. I kept talking, trying to calm her down, but nothing seemed to work. She was visibly shaking and barely able to speak.
Finally, I said, “Oh, here comes the judge.” I was looking over her shoulder behind her. She turned to look. Coming towards us was a shabbily dressed old man with dirty, unruly hair and an unshaven face. It was not the judge of course but a homeless man and the sight of him shuffling down the hall made her laugh.
A good laugh was exactly what the doctor ordered. My friend was able to get through the hearing and soon, we were on our way home.
In the car, she thanked me for helping her and especially for helping her to calm down enough to get through the hearing. It meant a lot to her that I cared enough to do that. We are still very good friends today, more than thirty years later.
So, why did I tell you this story? I could have simply made the point that your clients want to know you care about them and really do appreciate the little things you say or do.
Telling you that story was a better way to make that point, don’t you think?
I talk a lot about using stories in your writing and presentations. You’ve often heard me say, “facts tell but stories sell” and I’ve explained why:
- Stories have people in them and the reader or listener can relate to them and their experiences.
- Stories have a dramatic theme; people want to know, “what happened next?”
- Stories have verisimilitude; they “show” instead of “tell,” and are often more persuasive than a logical argument
- Stories appeal to human emotion. When you make people feel something, you connect with them on a deeper level.
- People remember stories long after the facts are forgotten.
As you read my story, I hope you were you able to see my friend and me in that hallway and you could relate to the experience of trying to comfort a nervous client. If you could, then my story did double duty–it made the point about showing clients you care and it showed you why you need to put more stories in your writing and presentations.






My political views finally revealed (not)
When I first got stated on Facebook, one of my “friends” posted an incendiary political comment on my wall. In response, friends with opposing viewpoints took him on. Back and forth they went, telling each other in heated tones who was right. Others joined in. Soon, a full blown flame war was taking place.
It was great theater.
I let the two sides go at each other for while and I stayed out of it. No way was I going to get involved in that mess.
And then it really got ugly.
The original poster starting insulting people. Despite repeated requests by the majority to curtail the invective and stick to the issues, he continued his name calling. The more he was asked to tone things down, the worse he got. I had no choice but to remove him as a friend.
Even though this was an extreme situation, it reinforced the notion that discussing politics in public is not a good idea. Unless you are certain that everyone in “the room” is of a like mind, you’re just asking for trouble.
If you’re a professional or in business, your political views should not be posted on social media. Why risk alienating half of your friends and followers? Even when the discourse is civil, political postings provide an insight into your thoughts that can drive a wedge between people who might otherwise get along just fine.
I have political views. Not a day goes by that I don’t feel like posting my opinion about one thing or another, or re-posting what someone else has said.
I’d be nuts to do it.
So I bite my tongue. And save it for a private conversation.
It’s called being in business.
I have many friends on the other side of political aisle. We like each other. We do business together. We can talk about almost anything. Â But not politics. We don’t go there.
In business, you can’t go there.