The day I met Doris Day

Share

Doris Day died today. She was 97 and left the world a better place.

If you remember her movies, TV show and singing career, you know. If you’re not familiar with her career, do yourself a favor and explore some of her work.

In the latter half of her life, she was active in animal rights causes. I remember her speaking about that on The Tonight Show with Johnny Carson.

I thought about that the day I met her, walking three of her dogs.

I was in high school and my family lived in Beverly Hills. It was early on a Sunday morning, quiet and foggy, and as we drove through “the flats,” there she was.

My father pulled up beside her and spoke to her. He didn’t acknowledge that he knew who she was, he talked to her about her dogs. I think the rest of us just stared.

When you live in Beverly Hills you see a lot of celebrities. Many of them do their best to ignore you. Miss Day wasn’t like that. She was about as nice as a person could be.

This morning, when I heard the news about her passing, I remembered that story. I thought about how she’d had a full life and will be remembered fondly.

It made me think about the word legacy and what mine might be. What will I leave the world? How will I be remembered?

Something we all need to think about from time to time.

Share

Who stole my client?

Share

You know how some clients just stop calling? One day they’re here, the next day they’re gone, and you don’t know why?

Sometimes, another lawyer lures them away. More often, the client wanders away on their own.

They were unhappy about something. They had a problem–with you or your staff–and decided it was time to go.

If only they had told you about the problem–you could have fixed it. You could have prevented a small issue from becoming a big one. Made amends. Made them happy.

But they usually don’t tell you. They just leave.

What can do about that?

How about this:

When you sign up a new client, tell them their happiness is important to you and that if they ever have any problems with you or your staff, any issues or complaints or unanswered questions, you want them to tell you about it.

If they will do that, you promise to fix it. No ifs, ands or buts.

And ask them to agree that they will do that.

Good, right?

Hold on. One more thing. Put this in your retainer agreement and get the client to initial it.

Your new clients will be glad they chose you as their attorney. They will see that you are serious about “customer service”.

And if they ever do have any issues, they’ll be more likely to talk to you instead of leaving without saying a word.

Marketing is easier when you know the formula

Share

Do you take work home with you?

Share

I read an article about how a manager at Microsoft organizes the home screen on her smart phone.

She groups the apps by the way she uses them, as I’m sure most of us do, and by color, which sounds challenging.

She also uses a separate phone for work, so when she’s working, she’s not looking at, well, other stuff.

I’m guessing you don’t have a separate work phone, but do you do anything to keep your work separate from the rest of your life?

On your phone, do you have folders or screens set up for work apps, and if you do, do you assiduously avoid them when you’re not working?

On your computer or tablet, do you have groups of apps or browser tabs for different parts of your life?

Do you have a separate work computer? If you work in an office, do you often take work home with you?

Me? One phone, I work from home, and I don’t draw any hard lines.

You might find me playing a game in the middle of the day, or doing work at 1am. I might take a day off in the middle of the week, or work through an entire three-day weekend.

That’s just how I roll.

I can see why people need to keep things separate. Work when they work, shut it off when they go home.

My daughter does that. But then, she has a separate work phone and computer. And she’s not an attorney.

Just saying.

How to get more referrals from other professionals

Share

Oh no, not another list!

Share

Just when you thought it was safe to get back to work, I have another list idea for you. Actually, more than one.

Hold on. You might like this.

And no, it doesn’t matter which productivity system or app or planner you use. You can do this with tags or notebooks or paper.

This is about the subject of projects.

If you’re like me, you have a lot of them, and if you’re like me, your list often becomes unmanageable.

Which project should I work on right now? What do I have on tap after that?

Note, when I say “projects,” I’m not talking about a GTD-type project, i.e., anything with more than one step. I usually lump those in with tasks. I’m talking about things with bigger heft and longer time-lines.

Anyway, in order to gain some clarity and peace of mind, I recently took my project list and divided it into two lists:

(1) “Current Projects”. This is for projects I’m working on now (or should be). Having this list in front of me helps me focus and keeps me from neglecting things I need to work on.

Each project has a list of tasks and sub-tasks, notes, resources, ideas, and so on.

I try to limit this to 3 projects at a time.

(2) Next Projects. This is for the projects I intend to work on once I’ve completed the current projects. This helps me to prepare for those projects, providing a place to record ideas, notes, and so on.

Out of sight, but in a safe place.

Feeling more relaxed already.

But then I realized that I have other projects I need to put on a list, lest they get buried and forgotten. So. . .

(3) Ongoing & Recurring Projects. This is for things like writing my newsletter, updating my website, promoting something, content creation, and other responsibilities.

Nice. Every project has a home.

Alas, as I sat back to admire my work, something else occurred to me. What about projects I plan to do in the future?

Behold:

(4) Future projects. For projects I plan to do, but not “now” and not “next”.

Crazy, huh? Wait, don’t leave. I haven’t told you about my someday/maybe list.

Got referrals?

Share

Chalk?

Share

As a kid, I had a favorite pen–the Parker Jotter, stainless steel with a thick barrel.

I thought it was cool looking, like something James Bond would use. I liked the way it felt in my hands and the way it wrote.

I just checked Jeff’s store and sure enough, they still make it.

That was a long time ago. Now I buy whatever’s on sale.

Probably because I do most of my writing today on my computer and yes, I have my favorite writing apps.

But I don’t want to talk about pens or apps right now. I want to talk about chalk.

Chalk?

The other day, a video came up in my feed with the curiosity-inducing title, Why the World’s Best Mathematicians Are Hoarding Chalk.

I had to know.

Do people still use blackboards (and chalk?)? I thought everyone had moved to whiteboards and markers.

Is chalk on the endangered species list?

What’s going on?

It turns out that a certain Japanese company makes the “best” chalk in the world and the company is going out of business.

They make a chalk “to die for”. Okay, that’s me speaking. It writes better and is easier to use than anything made by anyone else and when it was announced that it would no longer be sold, math folks started hoarding it.

One mathematician had put away enough chalk, he reckoned, to last him ten years.

That’s a lot of chalk.

We love our favorite tools, don’t we? Our favorite pens, our favorite apps, our favorite chalk.

Do we work better when we use them?

I think we think we do and maybe that’s all that matters.

Evernote is my favorite note taking app

Share

Intellectual incest

Share

If you’re smart and work hard but aren’t reaching the levels of success you want, one reason might be that you’re not meeting new people.

You may feel you don’t have to. Or that you don’t have time. Or you prefer to spend your time with the handful of folks in your inner circle.

Let’s face it, meeting new people isn’t everyone’s definition of having a good time.

But spending all of your time with people you already know limits your ability to grow.

You and your friends or close colleagues share similar ideas. You may have similar habits and access to the same types of opportunities.

According to the Law of Association, we become like the people we associate with most, which means that your associations might be holding you back.

Sounds like I’m saying you need some new friends.

Maybe friends is too strong a word. How about some new acquaintances.

People who aren’t so much like you. People with different backgrounds and different ideas. People who can lead you to new opportunities.

You don’t need a lot. One is a good number to start with. If it’s the right one, they can lead you to others.

So, here’s the plan.

Go some places you don’t usually go (in person or online, if you must), and talk to people you don’t know.

It’s a small step but it may be a big step towards getting to the next level.

How to get more referrals from other professionals

Share

Danger, Will Robinson

Share

I have two Dell computers. The other day, I dutifully updated some of the bits and pieces Dell’s “Support Assist” app told me I needed.

Today, I saw an article telling me that the older version of the SupportAssist Client contains “a remote code execution vulnerability” and should be updated immediately.

Yikes. I don’t how serious that is but I realized I’m not sure what version of the app I have, so I checked.

The desktop (my newer machine) tells me I’m up to date. The older laptop wasn’t. I downloaded the current version and now, all is well.

Why didn’t Dell automatically update the app on the laptop? Why didn’t they notify registered users to watch out for this issue? Why did I have to “get lucky” and find out about it from PC Magazine?

I don’t know. But now I know about the issue and so do you.

Even if you don’t own a Dell, many of your clients do and you may want to give them a heads up. They’ll be glad you did.

If they don’t own a Dell, they’ll like the fact that their attorney cares enough about them to tell them about this.

When it comes to client relations, little things are big things. 

How’s your website?


Share

Is marketing boring (and does it matter)?

Share

Are you bored with your marketing? Are you doing the same things over and over again, lost in the routine, feeling like you don’t want to do it anymore?

Yeah, that sounds boring.

But we all do things we don’t enjoy, don’t we? We do them because we have responsibilities, or because we like the results we get more than we dislike the routine.

If your marketing is boring but you’re making a fortune or you’re accomplishing worthwhile goals, does it matter?

On the other hand, who says our marketing has to be boring? What if you loved marketing and looked forward to doing it–wouldn’t you get even better results?

Indeed.

But how? How do you un-borify marketing?

The answer is different for everyone, of course, but here are a few thoughts.

First, your routine may be boring but people can be interesting. Maybe you don’t need to change your routine, you need to change your people.

Find a different crowd to network with. Target a new niche market. Get rid of the clients with boring problems and replace them with clients with exciting problems.

Second, it might not be what you do, it might be how you do it. What if you improve your skills?

Maybe you find networking boring because you come home with a bunch of business cards and not much happens after that. What if you got better at making things happen?

Third, maybe it’s as simple as trying something different.

Make a list of all of the things you do or have done in the past that could be considered marketing. Make another list of things you’ve never done, or did before and gave up.

What if you could find a strategy that wasn’t boring?

All you need is one.

This will help

Share

Are lawyers pessimists?

Share

Elbert Hubbard said, “The greatest mistake you can make in life is to be continually fearing you will make one.”

That sounds good but I think it depends on what you do for a living.

I’ll explain.

I woke up today thinking, Why is it that engineers often make good entrepreneurs and lawyers often don’t?

Both groups are smart, analytical, and precise. We both work hard and put in our dues.

So, what’s the difference?

I’m going to take a guess and say it is that engineers focus on finding ways to make things work, while lawyers focus on finding things that can go wrong.

Engineers are optimists. Lawyers are pessimists.

Engineers believe that there is a solution and keep working until they find it. Lawyers solve one problem and expect to find more.

Engineers expect to fail many times before finding the solution. Lawyers are built differently. We avoid risk because we want to avoid failure.

Engineers succeed by making lots of mistakes. Lawyers succeed by finding lots of ways to avoid mistakes.

I’m probably wrong about this. Or am I just being pessimistic?

Marketing online for attorneys

Share

No jail can hold our clients

Share

I saw an article today about why folks may want to create a family motto, something that fosters unity and inspires the kids. Of course, I immediately thought about how this could apply to a law firm.

Off the top of my head, I can think of two mottos for law firms, both DUI defense lawyers who have done a lot of advertising: “No Cuffs” and “Friends don’t let friends plead guilty.”

So, how about your firm?

Hmmm, for a family law firm: “When you can’t take it anymore, call us”. Hey, not bad.

How about immigration: “They’re here. We can help them stay.” I think that might actually work.

Landlord/tenant (evictions): “30 days means 30 days.” I like it.

I’m on a roll.

Insurance defense: “Our JDs can increase your ROI”.

PI: “Insurance companies hate us.”

Anyway, even if you don’t advertise, give some thought to creating a motto or slogan for your firm. It can help you conceptualize a key benefit you want to convey to prospective clients.

Or, create one for internal use only. C’mon, it’ll be fun.

I’ll start.

Litigation: “Will sue for food.”

Start ups: “Legal obstetricians: We help you give birth to your great idea”

IP: “We help you ‘Ink and Grow Rich'”

Okay, that’s enough from me. Your turn.

Share