Is marketing boring (and does it matter)?

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Are you bored with your marketing? Are you doing the same things over and over again, lost in the routine, feeling like you don’t want to do it anymore?

Yeah, that sounds boring.

But we all do things we don’t enjoy, don’t we? We do them because we have responsibilities, or because we like the results we get more than we dislike the routine.

If your marketing is boring but you’re making a fortune or you’re accomplishing worthwhile goals, does it matter?

On the other hand, who says our marketing has to be boring? What if you loved marketing and looked forward to doing it–wouldn’t you get even better results?

Indeed.

But how? How do you un-borify marketing?

The answer is different for everyone, of course, but here are a few thoughts.

First, your routine may be boring but people can be interesting. Maybe you don’t need to change your routine, you need to change your people.

Find a different crowd to network with. Target a new niche market. Get rid of the clients with boring problems and replace them with clients with exciting problems.

Second, it might not be what you do, it might be how you do it. What if you improve your skills?

Maybe you find networking boring because you come home with a bunch of business cards and not much happens after that. What if you got better at making things happen?

Third, maybe it’s as simple as trying something different.

Make a list of all of the things you do or have done in the past that could be considered marketing. Make another list of things you’ve never done, or did before and gave up.

What if you could find a strategy that wasn’t boring?

All you need is one.

This will help

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