How long does it take to write a newsletter? Not long. A few minutes or even a few seconds.

A few seconds? How is that possible?

It’s possible if you re-define the meaning and purpose of a newsletter.

Your newsletter doesn’t need to be all about news or about the law. It can be a few sentences you think might prove interesting or of value to your readers.

A thought, a tip, a link to a helpful resource, a quick story, or a few words about what’s going on in your life. That’s all you need because your newsletter is merely a mechanism for staying in touch, reminding people that you’re still around and still care about them.

If your readers need more information, direct them to your website or tell them to contact you. Like I do every time you hear from me.

If you want to see examples of ten-second newsletters, and a lot more, head on over to my email marketing course so you can start using email to build your practice.

You say you’ve tried a newsletter but it didn’t work. It didn’t bring in business, it took too much time, or you ran out of things to write.

Or, you’ve thought about starting a newsletter but are worried about the aforesaid.

I see a lot of lawyer’s newsletters and there are three primary reasons why they don’t work:

(1) Too much information.

If your inbox is like my inbox, you have no shortage of things to read. Your clients and prospects are no different. So, if you send them a newsletter filled to the brim with information and articles, most people won’t read it.

And, let’s face it, you don’t the time to write a newsletter like that so you procrastinate and before long, your newsletter is “out of business”.

What if your newsletter consisted of just a few paragraphs? Something you could write in a few minutes and your clients could read in a few minutes?

Kinda like what you’re reading right now.

(2) Too infrequent/too irregular.

A monthly newsletter isn’t often enough to gain traction with your readers. By the time your next issue arrives, they’ve forgotten what you said last time. Or worse, they’ve forgotten who you are and send your message to spam.

This is a simple fix. Rather than sending a big newsletter infrequently, break it up into smaller messages and send more often. And on a regular schedule.

When you stick to a regular schedule and people only need a few minutes to read your latest message, you get more people reading your messages. Which means more people hire you (again) and send you referrals.

Which is the point.

(3) Uninteresting.

Most lawyers’ newsletters are boring. And I’m a lawyer. If I’m not interested in what you say, you can bet most of your clients and prospects aren’t either.

You have to give people something interesting to read. To do that, you have to understand your clients and prospects beyond their legal problems.

Who are they? What do they do? What are their problems? What do they want in their business or personal life?

When you understand them, you can write about them, and they’ll read every word.

When I write to you, I talk about issues that are familiar and interesting to you. I use examples from my life or practice or from other lawyers I work with or have known.

I write about things you care about and present them in an interesting way.

I can do that because I understand you. Hell, I am you. But if I wasn’t, I’d make sure I studied you.

Which is what you need to do if you want to make your newsletter interesting for your clients and prospects.

It’s not difficult. You can learn a lot about your clients by reading what they read.

When you do, you’ll never run out of things to write about.

My email marketing course shows you everything you need to know. For all the details, go to

Email Marketing for Attorneys