Making friends isn’t required


You can be massively successful in your practice without “getting to know” more people or “building stronger relationships” with the people you already know.

I’m not saying relationships aren’t valuable. They are incredibly valuable and if you are so inclined, you should regularly meet more people and strengthen your existing relationships.

But you don’t have to. You can bring in all the business you can handle, and then some, without it.

You don’t need to “do” social media. You don’t need to network or blog or podcast. You don’t need to create content or do any of the other things the cool kids are doing. You can get new clients and increase your income by simply doing a good job for your clients and treating them well.

The old fashioned ways still work.

However, if you go that route, I suggest you also employ two additional strategies. They are easy to do, don’t take a lot of time, and could multiply your results dramatically.

First on the list: stay in touch with the people you know.

You don’t have to see them in person or do anything other than contact them regularly. Email is the easiest way to do that but you could also use regular mail.

Each time they hear from you, they’ll think about you and what you do and be prompted to talk to you about new legal issues, and/or refer people to you who might need your help.

Of all the marketing strategies in existence, staying touch with people who already know, like, and trust you is about as simple (and effective) as it gets.

The second strategy is also simple, and also likely to pay huge dividends.

No matter how much you avoid seeking out new relationships, they will occur naturally. A client or contact will give you a lot of work or send you a lot of referrals, tell people about you, send traffic to your website, and otherwise do you a solid.

Give these folks more attention.

Contract them more often. Send them an article or link you think might interest them. If you have good chemistry with them, invite them to coffee or to do something with you off the clock.

They could help your practice not just grow but multiply.

Yes, I know I said you don’t have to do anything like this. You don’t need to make new friends. You don’t, but with friends like that, you might want to make an exception.

How to use email to stay in touch with people who can hire or refer you