The Donald knows a thing or two about making money. I’m guessing you wouldn’t mind getting some advice from him about ways you could grow your practice and increase your income. What could you do better? What should you do more of? What should you get rid of?
I’m guessing Mr. Trump isn’t available for consultation, but you and he can have a virtual conversation.
Imagine Donald Trump spending the day with you and your staff and examining what you do. Picture him with sitting in your office with his wild hair, firing questions at you. What would he ask? Take some time to think about this. His questions alone would be invaluable, wouldn’t they?
What would he want to know about your “operation”? What do you think he might say in response?
If you’ve read his books or seen him interviewed, or you’ve watched him on The Apprentice, you might have a few insights into the way he thinks. You know he thinks big picture and long term. He doesn’t rush into things. At the same time, he doesn’t let grass grow under his feet. He’s constantly moving, like a shark, looking for an opportunity, and when he finds it he’s ready to pounce.
He turns down most deals because most deals don’t pencil out. But he doesn’t need a lot of deals to be successful. One or two can earn him tens of millions.
He doesn’t get attached to a deal. If he can’t get something on his terms, he walks. But because he does his homework and because he is The Donald, he usually gets what he wants.
Mr. Trump may not know anything about practicing law and that’s probably a good thing. He won’t be hindered by traditional thinking. He knows how to recognize value and how to create it, and I’ll bet he could quickly size up your practice and tell you what to do.
What would he advise you to do?
In your mind, you can have a conversation with Donald Trump. Or with anyone else, living or dead. You could ask Abraham Lincoln or Albert Einstein for advice. I’ve talked to both men when I’ve been faced with difficult decisions. I imagined them in as much detail as I could and I heard them speak. Lincoln with his high, squeaky voice, Einstein with his heavy German accent. I asked them questions and listened to what they told me.
Steve Allen used to have a TV show, Meeting of Minds,a talk show of sorts where actors portraying prominent figures from history gathered around a table to discuss important issues. Cleopatra might be sitting next to Attila the Hun, Plato, and Frederick Douglass. Viewers got “first hand” depictions of history and insights into how to make better decisions for the future.
Having an imaginary conversation with Charles Darwin or Thomas Jefferson may seem weird, but unlike a scripted TV show, what they tell you in that conversation is, of course, really coming from you.
Am I saying you already know everything you need to know to solve your problems or achieve your goals? Of course not. But you probably know enough to ask some really good questions.
If you want to have a virtual conversation with me about marketing, get The Attorney Marketing Formula. You’ll get some great questions and even greater answers.
