• Home
  • Blog
  • About
  • Products
  • Services
  • Contact

The Attorney Marketing Center

Earn More. Work Less.

An attorney’s most valuable marketing tool

March 14, 2011 by David M. Ward
Share

When was the last time you called a client just to say hello?

If you’re not doing that, you’re missing out on a simple but very effective marketing tool. In fact, it’s one of the best tools you have.

Calling clients and former clients without the meter running, with no business agenda whatsoever is, ironically, a great way to get new business. Why? In the long term, the stronger your client relationships, the more loyal your clients will be. When they need your services, or know someone who does, odds are you will be the one they call. In the short term, your call reminds them that you still exist, that you still provide the benefits they want, and it prompts them to think about their lives and the lives of the people they know in that context.

When they speak with you your clients will remember a question they’ve been meaning to ask you but “didn’t want to bother you” or didn’t want to get a bill. They’ll remember their cousin who just got into an accident or someone at work who is having marital issues. They’ll think about a friend of theirs whose business is having cash flow problems.

Surveys tell us that clients who could refer often don’t merely because they, “just didn’t think about it.” Your call makes them think about it.

The telephone is your most valuable marketing tool because it allows you to reach out and speak with the most important people in your (professional) life. These are the people who pay your mortgage and put your kids through school and they don’t know how much you appreciate them. Show them by calling, just to say hello.

Share
Filed Under: Client loyalty, Client relations, Marketing legal services Tagged With: call-icon, call-iphone-icon, callicon, calling-icon, callingicon, free-telephone-icon, icon-call, icon-sms, icon-telephone, iconemailphone, iphone-call-icon, iphonecallicon, marketing-tools-for-attorneys, phone-call-icon, phonecallicon, telephone, telephone-icon, telephone-icon-yahoo, telephone-logo, telephoneicon
FREE SPECIAL REPORT!

"Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter"

​I agree that when I sign up, I will be added to a ​mailing list where I will receive ​DAILY marketing tips and promotional offers from David M. Ward, Esq.
The
Maximum
Lawyer
Marketing
How
Evernote
Get

Recent Posts

  • How to make an effective ‘today’ list
  • Will you be ready for year-end?
  • The (second) best way to get a reply to your letter
  • A daily habit that massively increased my productivity
  • Two clarifying questions from David Allen
  • You can read this anywhere: a few thoughts about GTD contexts
  • Marketing deliverables

Categories

  • Advertising
  • Attorneys fees
  • Blogging
  • Book review
  • Business cards
  • Career satisfaction
  • Client loyalty
  • Client relations
  • Closing the sale
  • Coaching
  • Communication
  • Content creation
  • Continuing Legal Education
  • Copywriting
  • Dealing with stress
  • Email
  • Fees and Billing
  • Goal Setting
  • Guest Posts
  • Handling objections
  • Image
  • Increase your income
  • Inspiration
  • Just for fun
  • Law office management
  • Legal industry
  • Leverage
  • List building
  • Marketing legal services
  • Marketing Plan
  • Mentors & Coaches
  • Networking
  • News
  • Newsletters
  • Online Marketing
  • Personal development
  • Presentations
  • Press release
  • Productivity
  • Public Speaking
  • Publicity
  • Referral sources
  • Referrals
  • Relationship marketing
  • Salesmanship
  • Seminars and webinars
  • SEO
  • Social media
  • Social media marketing
  • Specializing
  • success
  • Technology
  • Thank you letters
  • Time Management
  • Uncategorized
  • Wealth
  • Web traffic
  • Writing

Archives

Recent Posts

  • How to make an effective ‘today’ list
  • Will you be ready for year-end?
  • The (second) best way to get a reply to your letter
  • A daily habit that massively increased my productivity
  • Two clarifying questions from David Allen

Return to top of page

Copyright © 2021 · Prose on Genesis Framework · WordPress · Log in