Disneyland is 40 minutes from me. I think the last time my wife and I went was when our daughter was little, probably twenty years ago. In our mailbox yesterday was an advertising piece from Disneyland. It’s a big booklet filled with nothing but photographs of people having fun at the park. Kids with big smiles and adults looking like kids.

There are very few words in the booklet. No offers, no statistics, no information. Just pictures. But those pictures tell the story. They say, “come back to Disneyland and have fun like these people,” and that’s all they need to say.

Marketing legal services isn’t the same as marketing “The Happiest Place on Earth”. But why can’t lawyers share a little happiness? Instead of delivering a pile of dry information and dreary forecasts, why not show people what their life will be like after they get our help?

Colorful pictures of people having fun, probably not. But colorful stories of people enjoying peace of mind, security, and freedom are always appropriate.

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