If I was interviewing you for a job working for my law firm, one thing I would evaluate is your attitude. What would I see in you?
Is it:
- “I’ll try.” Hmm, not too promising. It’s better than, “I won’t try,” but not much. Was this your attitude when you enrolled in law school? How about when you got married? Sorry, I’m looking for someone with a stronger commitment to success.
- “I’ll do my best.” Ah, much better. But what if your best isn’t good enough? Will you put your ego aside and ask for help? Will you work hard to improve your skills? Will you make your best even better?
- “I’ll do whatever it takes.” Now that’s the attitude I’m looking for. It tells me you’ll work hard, stay late and come in early. You’ll do what is expected of you and a lot more. You won’t let obstacles get in your way, you’ll overcome them. I can count on you to do the job and stick around for the long haul. If you’re willing to do whatever it takes, I’m willing to invest in you.
When someone’s attitude says they’ll try, what they’re really saying is that if they don’t like it, or it’s too hard, or they find something they like better, they’re going to quit. Yes, that could be true of anyone, but when you start out with that attitude, it does not bode well for your future. Why should I choose you when someone else has a much better attitude?
An employer–or a spouse, law partner, or business partner–is looking for commitment. They’re looking for someone who will do, “whatever it takes” to make their relationship a success.
So, take a look in the mirror. What is your attitude towards your legal career? Are you willing to do whatever it takes to be successful?
Would you hire you?
If you’re willing to do whatever it takes to make your practice a success, you need The Attorney Marketing Formula.
